10 Ways to Build Affinity with Your PPC Clients

Building strong relationships in every aspect of business should be a top priority.

This includes PPC client relationships.

PPC clients’ relationship with their affiliate company directly translates to the level of success that their company experiences.

If you’re not feeling too confident with your PPC client relationship these days, don’t sweat – we have you covered.

In this article, we’ll outline the top 10 ways you can begin building affinity with your PPC clients today.

1. Equip Your Clients with Definitions

As most people know, a key ingredient to healthy relationships is good communication.

By strengthening your communication with PPC clients, you’ll be well on your way to building a lasting and prosperous relationship.

This strengthening process includes understanding that your client may not be familiar with certain acronyms used in PPC. This may make it difficult for the client to truly trust your company.

By simply adding an appendix or guide under each table, figure, or section, you’ll be able to help your client follow along and essentially speak the same language.

This learned knowledge will help your client feel more comfortable approaching you about subject matter specifics, or whatever else comes along in your evolving relationship.

2. Understanding Client’s Goals and Expectations:

As a PPC agency, it’s your responsibility to notify the client about current situations happening in the PPC world. Also, on top of understanding your PPC clients’ expectation and business goals, you should clearly define what success means for them.

From day one, you should give the client a clear plan of what needs to happen in order to harbor a profitable and successful PPC account.

As agency or business owners set expectations, a lot of future problems are eliminated as well.

While expectations vary from client to client, the process of setting up an account and optimizing it as data collects should be clearly explained as well.

Because, as we’ve mentioned earlier, communication with PPC clients is key, from day one onwards.

3. Find Common Ground

While forming a relationship with your client, one important aspect to keep in mind is that you should connect with them on both a business and personal level.

This doesn’t mean prying about their personal details.

Try to find common ground where you can relate to each other. This acts as an ice-breaking session and works at building trust with one another.

It will also encourage them to refer you to their business contacts down the line as well.

4. Recommend Researched Options

Why did your client hire you in the first place?

Because you’re the paid search guru for them.

This is why, for every option, you should be providing a recommendation, backed by strong reasoning. It’s your task to recommend better options to your clients to help them benefit their business as well.

A client-company relationship in PPC means mutual trust and giving. Show them this is a big priority for you.

5. Don’t Say Yes Just For the Sake of It

As an ambitious company, you’ll want to do everything possible for your clients.

Right?

However, at times, these tasks may seem daunting or past your basic level of knowledge. If you’re asked a question while interacting with a client, don’t say yes just for the sake of it.

If you have the slightest sense of confusion, simply tell your client you’ll do your research on the topic and respond soon with feedback.

Your clients will respect you for it.

6. Constant and Effective Communication is Crucial

Again: communication.

Are you noticing a trend, yet?

Clear communication with PPC clients is one of the forceful factors that will lead to building a strong, trusting relationship. Keep your clients up to date and remind them about how invested you are when it comes to their account and the success of their business.

There are tons of ways to communicate with your clients: phone calls, meetings, emails, reports.

Throughout the week, keep track of all the work you’ve been doing on your client’s PPC account, then at the end of the week, send them a quick report of what’s been happening.

Going above and beyond with communication will undoubtedly build a healthy and long-lasting PPC client relationship.

7. Respond Quickly to Suggestions, Ideas, and Requests

Act swiftly to your clients’ suggestions, ideas or requests.

This will help build their trust and encourage them to believe you truly care for their business. While not everyone can respond quickly all the time, make it a priority.

As minor as it seems, it will truly add to the value of your company on many levels.

8. Avoid Rushing the Process

You may already have one or two of these clients. If not, you’ll likely come across this type of client at some point in your career.

We’re talking about the turbo clients – the ones who want to rush everything.

A major point you’ll want to immediately make clear to these clients is that each campaign takes time and that rushing the process may lead to short-sighted decisions with negative results.

Make sure you keep an eye on these clients’ campaign performance and offer daily status updates for the especially restless clients.

Also, remind them that making frequent changes will interfere with long-term optimization and will prevent you from being able to see what’s working and what’s not.

9. Aggregate the Available Data in a Single Report

Google Ads is great at presenting stats, but what if you’re running ads on an additional advertising platform?

It’s more beneficial to present to your clients aggregated stats across all networks. This can be accomplished by using different reporting tools.

By aggregating data in a report, you’ll be able to present a high-level bird’s eye view. This eliminates the need for your client to bother with calculating the stats or math work on their own.

10. Stay Proactive with PPCexpo Reports

No matter what, never stop offering additional information about their accounts.

With help from the extensive library of PPCexpo reports, you’ll be able to gain access to all types of reports with both drill-down and bird’s eye view analysis.

You can use this reporting tool with all sorts of clients to help build and maintain your trust with them.

Final Thoughts on PPC Client Affinity

One of the biggest takeaways from this article should be the necessity for quality communication with PPC clients.

By keeping your clients informed, educated and respected, you’ll be able to forge a strong and long-lasting relationship, which likely will lead to beneficial business recommendations down the line.