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Why settle for anything less than the best?
Advertisers in the pay-per-click (PPC) sphere understand that what works today may not work tomorrow, as growing competition forces change, whether you are ready or not.
If you want to stay on top, you’ll need to devise a solid PPC strategy and adhere to Google Ads best practices. A lax approach to either won’t get you far at all.
So, what are some paid search PPC best practices?
When it comes to account optimization, it never hurts to know what you’re doing. You can do a lot of damage with a few wrong moves in Google Ads.
Here are ten PPC best practice tips to take your advertising game to the next level this year.
There were a lot of big changes in Google Ads this year, and the platform continues to evolve all the time. It’s a smart move to review the new features and keep your ear to the ground for new PPC best practices. This will maintain a cutting-edge strategy.
After a user interacts with your ad you need to be able to see what happens next. Did they sign up for your emails? Did they download your app or make a purchase?
Evergreen PPC best practice is to ensure conversion tracking is enabled in your campaign settings to get all the insights you need.
It should be no surprise that the most active accounts are the most likely ones to enjoy success. If you aren’t spending much time in the back-end of your campaigns, analyzing results and optimizing various aspects of your ads, then you won’t see much return.
Here are some key PPC best practices you should be doing regularly:
An important early step in any paid advertising campaign is goal setting.
Every aspect of your ad should work towards achieving your goal, and so your campaigns, ad groups, keywords, and ads should all interlink in a logical structure that has your goal in mind.
Effective Ad Groups can be the difference between your site receiving a ton of traffic and cheap new leads or it being a digital ghost town that costs you a fortune.
Here are some PPC best practices to keep your Ad Groups on track:
Perhaps you just can’t say enough with your ads. Google now allows for more options than before with Ad extensions, making it possible to include additional information about your business, products, or services to encourage them to take action.
From call buttons to sitelinks, customer reviews to structured snippets, there are plenty of powerful ways of using ad extensions in 2022.
You can write simple text or you can create truly engaging optimized copy. The latter is the one that will reap rewards.
Great ads hinge on winning copywriting, and you can maximize your return by doing the following:
Many users will use search terms that are vaguely related to what you are offering, and consequently, they may end up clicking your ad. In many cases, these people will never convert, so you’re paying for irrelevant clicks.
By identifying these search terms and adding them to your campaigns as negative keywords, you can filter out these unqualified leads. Over time, this will help refine your traffic to ensure most of it is qualified and likely to convert.
Your ad is just one part of the customer journey. After that, your leads will arrive on a landing page, which ideally should be aligned with the ad. More importantly, the landing page should be relevant to your goals and campaign strategy.
Here is a little PPC best practices checklist to optimize your landing pages:
They’re not just for show. After you have your campaign and ad groups configured, jump into your settings to make sure everything is in order:
It may not be the biggest secret in the world, but many people in PPC advertising are still not doing it. If you want to succeed with Google Ads, you must be consistent and disciplined in your approach.
Leave no stone unturned. From your structure to your keywords list, your landing pages to your settings, everything must be configured, monitored, analyzed, and optimized. This is what PPC best practices is all about.
And when you do all that?
Do it again.
Tweak, test, rinse, repeat!
Soon enough, the results will start flowing in.
Do you want to measure if you are following the PPC best practices? Schedule PPCexpo account audit report and evaluate your Google Ads account.
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