PPC Analysis Tool: Determine the Complexity of Your PPC Campaign

Pay-Per-Click (PPC) ads are a great way to attract more traffic and generate leads for any business. When you carry out in-depth PPC analysis, you can have a better idea of your ad campaign. And, you can use those insights to enhance your PPC campaigns, driving better results.

However, manual analysis of complex and large-scale PPC campaigns isn’t easy. That’s why you need a smart PPC analysis tool that could help you to dig deeper into the data and find something interesting.

You’ll find plenty of PPC analysis tools on the market that offer tons of valuable data and save a lot of time. These tools provide you with a much better understanding of your PPC campaign performance. By using PPC analysis tools, you can identify areas of improvement. The problem with those tools is that they are rule-based and it is not possible to define rule for every data scenario. Data is like an ocean. Can you measure the ocean by defining rules? You need something that discovers the unseen for you without defining any rules.

So, what makes the PPCexpo Combinations Calculator stand out? First of all, it gives you a starting point to determine the complexity of your campaign data. Once you know the level of complexity, you can get an idea of how much time and resources it will require to optimize your paid campaign.  It’s super easy to use with an appealing user interface (UI). And once you get the hang of this tool, you can evaluate your campaign quickly.

When you scale a PPC campaign the biggest challenge is to manage it efficiently and effectively. You have to make sure you do not miss any opportunity that could lead to a conversion. Sometimes you can find the opportunities on the very superficial level and that is easy but most of the time they are buried deep in the data that is hard to investigate. For this purpose, you need an intelligent PPC analysis tools.

For example, at the campaign level, you might see that “Desktop” is the best device but when you dig deep at the adgroup level “Mobile” could the best device. If you go deeper at certain days of the week for that particular campaign, adgroup and device, tablet could be the best. You are actually doing your data analysis at the combination of dimensions on the specific metric. A combination is your primary component of analysis. So knowing the combinations in your campaigns would give you a high level picture of what is actually needed to optimize the campaign. Manually creating the combinations is hard, what if there is a way to automatically create them for you?

Well, it’s possible now- all thanks to the PPCexpo combinations calculator. You can calculate the effect of dimensions and metrics combinations on the complexity of your ad campaigns using this powerful PPC analysis tool.

Read on to explore how PPCexpo combination calculator can help to determine the complexity of your online advertising.

Understanding PPC Data Complexity

The wealth of data that you get from PPC advertising includes critical details about consumers’ conversion behavior. For example, it includes particular keywords that perform better on specific days of the week. However, you need to put in some efforts to discover these trends.

Using a PPC analysis tools, you have to perform additional processing on the data to get things sorted in an actionable way. But before you dive into your analysis, you must determine the end-result that you want to enhance your ad performance. For example, your targeted outcome could be:

• Boosting website traffic
• Improving conversions
• Reducing cost-per-acquisition (CPA)
• Boosting return on ad spend (ROAS)

Consider analyzing your paid search campaign performance as per specific date-related variables like:

• Time of the day
• Day of the week
• Day of the year
• Week of the year
• Seasonality (e.g. Summer holiday period, Christmas, etc.)

You need to have sufficient information to make possible campaign combinations. Otherwise, you may end up wasting money on statistically insignificant trends that do not work for you. Although it’s beneficial to have more data, you need to streamline how you view it to ensure you focus on the most significant information.

Identifying the right opportunity through PPC analysis tools is vital to have successful digital marketing campaigns. And you can find the right opportunity by making your massive campaign data into possible combinations that may get you the expected ROI.

What is PPC Combinations Calculator?

Some of the most challenging decisions facing PPC advertisers nowadays are related to planning creative tasks like combining different metrics of a PPC campaign. Finding combinations in data is an important step to know before finalizing any PPC analysis tool.

A PPC combinations calculator presents a multi-criteria decision model to manage diversity and possible conflict by attaining an effective balance across a multiplicity of creative alternatives. It helps justify the appropriateness of using an analytical hierarchy process to derive an effective combinations of advertising objectives and creative strategies for a given campaign.

This way, a combinations calculator helps you determine the best creative combinations of your search campaigns by overcoming the complexity of your campaigns.

How PPCexpo Combinations Calculator Works

The PPCexpo combinations calculator shows several different possible combinations that can be generated from your main campaign dimensions and metrics, such as the number of campaigns, the number of ad groups, the total number of devices, etc.

Here’s how using the PPCexpo combinations calculator can help to know the complexity of your PPC campaign.

Have you tried the combination calculator yet? You can calculate the PPC campaign combinations using the tool here.

Below we’ve outlined two ways – Manual and Automatic – that you can use to make combinations of your ad campaign using the PPCexpo combinations calculator.

Manual

With the Manual option, the user has to input the values of a campaign’s structure. Based on the values you enter, the combinations calculator will then calculate the total number of estimated combinations in a campaign.

Step 1

When you choose the manual option, you can add different dimensions and metrics of your campaigns. For instance, you can arrange your campaign dimensions and metrics in eight different ways:

• Number of ad groups
• Average number of keyword per ad group
• Total number of devices
• Total number of geographic locations
• Hours of day (HoD)
• Days of weeks (DoW)
• Total number of metrics

Step 2

Once campaign dimensions and metrics are added, you will get several different combinations that you can analyze for your google ads campaign. For example, you can use:

• 16, 800 combinations of campaign, ad group, geo, devices, DoW
• 80, 640 combinations of campaign, ad group, devices, HoD, and DoW.
• 67, 200 combinations of campaign, ad group, keyword, Devices, DoW, etc.

Having more numerous combinations means more complexity in your campaign structure. When there are several combinations of campaigns, it means you need more time and resources to optimize and manage this campaign.

This approach can help you understand how and where customers are interacting and what devices and time schedules are effective. As a result, you can maximize the effectiveness of your paid marketing while preserving funds through real-time performance monitoring for quality assurance. Besides, the capability to individually track and evaluate campaign combinations supports identifying patterns and, in turn, acts as lessons as to where and when various advertising strategies should be implemented.

However, if you are doing this process manually, for every combinations, it would be an impossible task. To simplify this task we have developed another tool called PPC Signal that discovers a priority list of tasks for you to take action on a daily basis.

Step 3

In this step, you get the total number of combinations that can be used for your PPC campaign. These combinations can help you improve your marketing plans. Simply put, this campaign technique allows you to fine-tune your best advertising targets.

Automatic

When you calculate combinations accurately, you obtain clean and consistent combinations. However, it is challenging to add campaign metrics manually and administer all the possible combinations. The automatic function helps you take the campaign structure, other dimensions (i.e. device, DoW, HoD, geography), and metrics from your Google Ads account and generate the possible combinations. This way, it enables you to understand the complexity of your PPC campaign more accurately.

Follow these steps to make the most of automatic features:

Step 1

The first step is to click on the “Sign in with Google” button.

Step 2

After signing in, choose the account or campaign from which you want to get the combinations. Click on “Proceed” to continue.

Step 3

Next, you’ll get different combinations of your campaign. Using the PPC combinations calculator, select the right combinations that align with your marketing objectives. The more combinations your campaign has, the more time it will take to review and optimize them.

Advantages of Using PPCexpo Combinations Calculator

With the increase in the number of combinations, the complexity of your PPC campaign also increases. That’s why you should calculate the effect of dimensions and metrics combinations at the same time.

The digital platform allows businesses to understand how using the same creative in a unique combination can result in more effective outcomes. However, creative sequencing tactics are relative. There’s no “one-size-fits-all” strategy. Therefore, you have to evaluate the “right” combination yourself that is suitable for your business and your main goals.

The advantages of using PPCexpo combinations calculator are:

1. Complexity is the Enemy of ROI

Knowing the complexity of your PPC campaign is the primary component to get a head start on the optimization. Missing these details means you can lose the opportunities that could boost your campaign ROI. If you know it better, you can optimize it better.

2. It helps to get ready for the challenges

More complexity means more time and resources to optimize the campaign. PPCexpo combination calculator can help to plan well before time for that challenge. It will list all possible combinations in your campaign and sort them DESC (descending) on the combination count so you get a start from the right point without wasting any time.

3. See the real picture of your PPC Campaign

PPCexpo combination calculator gives you a deeper level of detail about your PPC campaign which gives you true picture of the complexity in your campaign.

4. Time Efficient:

If we start calculating combinations especially for a complicated account on a piece of paper, it will be time-consuming. Managing a PPC campaign, it’s just not feasible to dedicate so much time and effort into calculating the combinations. PPCexpo Combination Calculator is a time-efficient tool which have the potential to calculate the number of combinations in your account in no time.

Wrap Up

Apart from driving the audience to your site, your primary metric of success is to drive online transactions. In this article, we discussed a unique strategy that can help you to get a head start on your campaign optimization process. The very first step is to know the complexity in the PPC campaign and the next step is to explore the combination on a certain metric, analyze it and take necessary action to keep your campaign on track. It is true data-driven campaign optimization and PPC Signal is your go-to PPC analysis tools which would help to take the right action at the right time and exponentially increase your campaign ROI.