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It would help if you adopted out-of-box marketing ideas during the current unprecedented times to survive.
Obsolete strategies, such as outbound marketing, will only continue to be expensive and less targeted. On the other hand, data-driven practices (Out-of-the-box ideas to increase sales) have a special place in today’s global economy.
Tech leaders, such as Google and Microsoft, have paved the way for small and medium-sized businesses to be fully data-driven.
Pay-per-click is one of the out-of-the-box ideas for marketing we recommend you leverage to drive targeted traffic to your website. Search engine marketing has leveled the ground for both enterprise-scale companies and smaller businesses to compete.
More so, it’s a very data-intensive marketing strategy. You need the best tools on your side to optimize your pay-per-click (PPC) campaigns for sky-high returns.
It turns out there’s an AI-driven tool that’s easy to use and can deliver you insights into your campaigns ahead of time.
In this blog, you’ll learn:
Out-of-box marketing is a buzzword that means providing your business exposure using emerging and data-driven strategies.
For instance, to leverage the full power of social media, you need to leverage data to improve targeting. It’s fair to say that out-of-the-box ideas for marketing rely majorly on data for performance.
And this is why you need the best AI-driven tool on your side to do all the data crunching. It’s 2024, for crying out loud. No one should be analyzing data manually. AI and ML systems are here to help you extract actionable insights.
Keep reading to discover data-driven marketing ideas in 2024 and beyond.
Data-driven marketing can benefit your business by allowing them to:
Rather than guessing what people want, you can easily tap into market information collected from diverse sources.
Data-driven marketing improves:
The combination of big data and AI-based analytics empowers you to target customers with unprecedented accuracy.
If you run digital marketing campaigns, you can easily access insights, such as the hour of the day (HOD) or day of the week (DOW); your target market is active and has the intent to make purchases.
Besides, you can easily narrow down your customers by device type. For instance, is your target market fond of using a desktop, tablet, or smartphone to seek information or make purchases? Data-driven tools can help you optimize your digital marketing campaigns by delivering insights packaged as opportunities or risks.
All businesses, irrespective of their niches, should leverage data if their goal is to expand their market share.
For your business to survive in the current landscape, you’ve got to leverage smart marketing ideas for success. More so, to win your existing customers’ loyalty and gain new ones, you need outside-of-the-box ideas for business.
Let’s take a look at the benefits of the outside-of-the-box ideas for marketing (data-driven approaches)
Loyalty programs are a strategic way to build trust with prospects in your target market.
To create a community of loyal customers and brand evangelists, you’ve got to reward them for every review, testimonial, and positive sentiment they give on the web.
Some brands award their followers and evangelists points and badges, which they can redeem for cash and other perks.
Take advantage of paid advertising like Facebook, Twitter, and LinkedIn offer paid advertising opportunities you can leverage to gain qualified sales leads.
PPC/social paid ads are among the out-of-the-box marketing ideas you should leverage this year to scale your brand.
PPC campaigns are easy to target and help to measure the results with great efficiency. You can make different strategies to optimize your campaigns if you follow the right analysis of your campaign data.
Chances are you already know about retargeting.
But in case you’re not familiar, retargeting ads are a form of paid display advertising served to people who have already visited your website or are in your database.
If you have a good number of visitors on your website on a monthly basis then retargeting campaigns are definitely for you.
It is observed that less than 2% of your website visitors will convert the first time they’re on your site before leaving.
Retargeting helps you focus on the other 98% by encouraging them to return and convert.
Predictive analysis is the process of using data mining, modeling, and data science to find trends and forecast the future.
In terms of digital marketing ideas, predictive analysis is widely used in lead generation, customer segmentation, and personalization of messaging.
Check out the predictive analytics process below:
You must know about to find the answers to the business questions. For instance, “How many of my products are a repeat customer likely to buy in the next 6 months?”
Have a plan for data collection, cleaning, and organizing for analysis.
Inspect data for meaningful insights about your customers.
So what’s the best tool that can help you turn out-of-the-box marketing ideas into reality?
Managing out-of-the-box ideas for marketing, such as pay-per-click (PPC) ads, is not an easy undertaking. You’ll be confronted with different levels of complexities. And these complexities can easily overwhelm you or consume your time immensely.
‘Time scarcity’ is one of the recurring problems in today’s world. You don’t even have enough time to get to half of the activities you hope to resolve.
Essentially, there’s always a lot to do in a typical working day for a business owner. Not to mention, manually analyzing your data leaves room for human error.
It would be best if you automated some of the most time-consuming activities related to managing accounts and understanding data.
Without AI-driven marketing campaign software, you’ll have to spend an exhausting amount of time analyzing your data for opportunities and risks hidden within the ever-changing stream of numbers.
This is where PPC Signal comes in.
So what is PPC Signal?
PPC Signal is designed ground-up purposely to help you optimize your clients as quickly as making a cup of coffee.
Besides, this iconic time-saver is designed to help you implement data-driven strategies at an affordable
PPC Signal uses artificial intelligence technology to automatically monitor your digital marketing campaign data for changes significant enough to require your action.
These notable changes can be categorized as shifts, trends, or outliers.
A shift occurs when a series of consecutive data points fall above or below the norm. On the other hand, outliers are single data points that fall way above or below the standard deviation line. Trends are the relatively long-term up-and-downswing movement of a particular phenomenon.
These noteworthy changes are presented as signals.
Each signal is labeled as either a risk or an opportunity.
You have absolute freedom to choose the noteworthy changes to pursue. I mean changes that are aligned with your client’s goals and objectives.
Some signals are simple and easy to address, while others are far more complex and intensive, especially if dealing with multiple dimensions and metric combinations.
Below is a dashboard of a PPC Signal analyzing a Google ads account.
On the left side, it has widgets, which provide multiple options, such as dimensional insights. The blue Explore button provides more details about a signal using charts and additional information.
You can easily bookmark a signal for later reference by clicking the Bookmark button.
For instance, the dashboard above reports a decline in conversion rates. The red color denotes a risk, which should be acted upon with urgency.
Besides, the cost per conversion is rising. And it’s denoted using red color to show it’s a risk.
PPC Signal can manage more Google ads accounts. You just have to click the Accounts tab (situated on the left side of the dashboard).
To access insights at a campaign level, click the Campaigns Tab, as shown below. You can also narrow down your insights based on the following dimensions and metrics:
PPC Signal can also help you uncover anomalies and outliers within your pay-per-click campaigns.
For instance, according to the dashboard above, an anomaly in the conversion and cost-per-conversion relationship has been detected.
In other words, conversions have dipped while cost per conversion has skyrocketed. The ideal trend is that conversion should be rising while costs decline.
Marketing is the backbone of every business organization in the world. More so, it’s the act of understanding the customers’ needs with a view to selling a product or service. You need out-of-the-box ideas for marketing (data-driven approaches) to overcome competition in today’s economic landscape.
Marketing objectives are a fundamental part of every company’s plan that keeps everything on track. Before settling on success criteria, you need strategic goals in your business. Businesses that set specific, challenging goals perform better 90% of the time than those that don’t.
In the face of the current global pandemic, we suggest you try out-of-the-box marketing ideas to survive.
Obsolete strategies, such as outbound marketing, will only continue to be expensive and less targeted. On the other hand, data-driven practices (outside-the-box ideas for business) have a special place in today’s global economy.
Pay-per-click platforms, such as Google ads, are among the out-of-the-box ideas marketing companies leverage to drive targeted traffic to their websites. Furthermore, search engine marketing has leveled the ground for both enterprise-scale companies and smaller businesses to compete.
With the expansion of marketing channels, costs are growing substantially as digital marketing opens new frontiers that require data-driven approaches and emerging AI-based tools.
It turns out there’s a particular AI-driven tool that can help you turn out-of-the-box marketing ideas into reality. And the name of the tool is PPC Signal.
PPC Signal is the leading AI-driven application you can leverage to mitigate the complexities associated with setting up marketing campaign budgets for optimum results. The easy-to-use application uses advanced algorithms and machine learning to detect opportunities and risks in your account automatically.
No matter how complex or paralyzing your data is, PPC Signal provides actionable observations about positive and negative changes occurring in your marketing campaigns.
Sign up for a 30-day free trial to drive the sky-high returns from your marketing budget.
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