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Search Engine Optimization (SEO) is arguably the least expensive way of driving traffic to your website. However, the process is time-consuming and you need lots of organic keywords to make it happen. To get the right organic keywords, you will need to perform extensive organic keyword research.
For emphasis, it will be pertinent to state that organic keywords are quite different from pay-per-click (PPC) keywords. PPC keywords are typically used during paid search engine marketing campaigns.
In this guide, you’ll discover how to perform organic keyword research. You will also discover easy ways of finding the right organic keywords for your business.
In SEO, organic keywords are used to generate “free” traffic. It’s important to emphasize “free” because that’s what separates organic keywords from PPC keywords. By now, you should know that PPC keywords are used for Google Ads and other paid platforms.
Since organic keywords are free, it’s worth learning how to use these cost-effective keywords to grow a profitable business online.
Here are ways of using organic keywords to optimize your web page.
What are your target audience’s pain points, search behavior, and interest? You could start by conducting surveys to figure out your audience. You can use social listening tools or analyze customer feedback to identify what your audience wants.
Seed keywords are typically keywords that relate to your industry, products, or business. Make a list of these types of keywords.
Tools like the PPCexpo Keyword Planner and the Google Keyword Planner come in handy. When you enter your seed keywords into these tools, keyword ideas will be displayed for you. Aside from that, these tools show valuable metrics like the competition levels and search volumes of the suggested keywords.
Keep a close eye on your competitors to figure out the keywords they are targeting. Tools like the PPCexpo Keyword Planner can help you do that.
You can expand your keyword list by looking out for keyword variations, long-tail keywords, and other keywords that are relevant to your business.
What is the user intent? Are the users looking to complete a purchase, discover more information, or are they looking to perform other actions? Your content strategy should align with your user intent.
Metrics like competition level, keyword relevance, and search volume will help you pinpoint the keywords to go for. As a general rule, you should opt for keywords with low competition but decent search volume.
Emerging topics, seasonal fluctuations, and industry trends could be pointers to your ideal keywords. Google Trends and other similar tools will help you identify popular search queries at a given time.
Always incorporate keywords into your:
Your keywords should be naturally incorporated into these web content elements. Furthermore, your web content should be engaging and user-friendly.
Always keep a close eye on your organic traffic, keyword ranking, and conversion rates. Analyze your performance and keep making adjustments until you start generating your desired results.
The first step is to select the right organic keywords for your page. And these keywords should be chosen based on metrics like:
After that, you have to naturally incorporate these keywords into your page web content. Areas where organic keywords should be incorporated, are:
As a rule of thumb, your page web content should be informative and offer immense value to the reader. The overall user experience of your web page has to be good — and that includes being easy to navigate, user-friendly, and mobile responsive.
Do not neglect the impact of link building. Building proper internal and external links helps boost the authority of the web page.
Finally, you need to keep a close eye on your web page performance. Keep monitoring and adjusting the elements of your web page until you start generating your desired result.
Let’s say you want to create an article on burger recipes, and you’re looking for the right organic keyword to target. The first step is to input the keyword “burger recipe” into your research tool and get results similar to the one below.
The PPCexpo Keyword Planner will help you discover vital information like:
Similarity:
The tool helps you discover keywords that are similar to your business. By merely inputting the seed keyword into the tool, you will generate results similar to the one below.
Google Search Volume:
As a business person, you should focus on keywords with high search volume. For instance, if you’re looking for keywords with a search volume between 1300-4400, the PPCexpo Keyword Planner can help you narrow down your search. All you need to do is apply the filter and focus on keywords with high search volume and high intent.
Low and High Bid:
Bids show you the amount you will get charged whenever someone clicks on your ad with the target organic keyword. From the list of keywords generated by the tool, you should opt for keywords with low CPC.
Visualization:
The PPCexpo Keyword Planner is built with visualization tools that help you use compelling visuals to represent your keyword data. Let’s say you want to represent your keyword data in a scatter plot, all you need to do is navigate to the Chart option and click on “Scatter Plot” from the drop-down menu.
After that, a chart similar to the one below will be displayed on your screen.
From the visuals above, you can easily select keywords with low CPC and high search volume.
Global Search:
To check the global search of your keyword, select the “All” option. After that, the global keyword data will be displayed on your screen. Typically, a globe icon will appear when you select the “All” option.
A table similar to the one below will be displayed on your screen.
Long Tail Keywords:
To identify long-tail keywords, click on “Keyword Type”, and select “Long-tail Keywords” from the drop-down menu.
After that, the list of long-tail keywords will be displayed on your screen.
Export:
There’s an option of exporting your keyword data after the completion of your research. To do that, click on the “Export” button.
Organic SEO involves the optimization of your web visibility in such a way as to make it rank high on search engines. The optimization process could be done using either natural or unpaid methods. However, SEO is a much broader technique, and it involves all strategies. That includes both paid and organic methods. The primary purpose is to improve search engine visibility.
Using non-paid tactics in the optimization of your website is known as the organic method of SEO. These non-paid tactics could be:
All you need to do is incorporate organic SEO keywords into elements of your web content like:
When making search queries, the unpaid results that show up on search engine result pages are the organic search results. For instance, if you make a search query for “athletic shoes”, the unpaid results make up the organic search.
Without organic keyword research, it will be somewhat difficult to identify phrases (or words) your target audience uses when making a search query. However, if you can correctly identify the phrases, and incorporate them into your content creation process, ranking high on search engines won’t be an issue.
High search engine ranking, to a large extent, translates to:
To identify the right keywords, you will need to use tools like the PPCexpo Keyword Planner. With the tool, you will get relevant information about your keywords. This information could be about the keyword:
The tool also offers the option of using compelling visuals to represent your keyword data. When it comes to keyword data visualization, you can opt for visualization charts like scatter charts and bar charts. There are other data visualization formats available in the PPCexpo Keyword Planner.
Now you know all there is to know about organic keyword research, what tools will you use during your organic keyword research process?
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