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Staying on top of all of the moving parts of your PPC campaigns is exceptionally challenging. It can be exhausting to manage even a modest account.
Yet, the moment that you fall behind on the planning, execution and management of your account, surprises are sure to pop up.
If you aren’t experienced with handling these sudden obstacles, your performance will suffer even more.
You need to have clear visibility in your campaigns. This means having complete control and understanding of your PPC data.
While budget, timelines and goals are top-priority aspects, they are much more manageable than wrangling your data.
PPC data is fast-moving, complex and humongous in size. Every time your ad is shown, it creates data, even if no one clicks or otherwise interacts with it.
This data is vital to optimize marketing campaign process. Successfully managing your campaigns requires you first to manage your data.
On this page, you’ll learn how to unlock the hidden opportunities while doing campaign optimization in google ads and avoid any undesirable surprises
Several factors come together in the perfect storm of headache-inducing chaos that is PPC management.
There’s really no such thing as a perfectly optimized campaign because change is a constant in PPC. You have to work tirelessly to keep up with these changes and stay on top of your campaigns.
Changes happen for several reasons:
If you set and forget your strategies, it produces poor results and stale ad experiences that will disenchant your customers.
PPC managers have to track and analyze these changes daily to ensure that ad performance improves and doesn’t decline.
However, the pressure to stay on top of these changes creates substantial stress for the manager.
PPC management isn’t possible without data. You can’t successfully run campaigns on guesswork and blind luck alone.
Data gives you solid evidence to back up your optimization efforts. This ensures facts and not guesswork drive your strategies.
Unfortunately, data isn’t easy to work with, especially in the PPC environment.
Since your campaigns are constantly changing, so is your data. This creates that immense pressure and stress.
To make matters worse, your campaigns produce tons of data. You aren’t just trying to analyze small bits of data; you’re working with mountains of it.
The final problem is the complexity of the data itself. PPC campaigns involve many different metrics that need to be tracked and analyzed. Not to mention, there are many audience targeting settings that also require attention.
These three factors make data impossible to work with, unless you have help from automated tools.
With all of the moving parts in your campaigns and various changes occurring at all times, you have to make hundreds of PPC manager decisions in a single day.
Each decision matters and making the wrong ones have the potential to sabotage even your strongest campaign.
This puts a ton of pressure on your shoulders and has a fatiguing effect that can make your job more miserable than manageable.
Every decision you make depletes your brain’s willpower. As this resource runs low, your decision-making gets worse and worse.
You need to focus on making the most impactful decisions first, but knowing which choices are most crucial to your campaigns isn’t always obvious.
With your campaigns producing so much data at all times, there are bound to be some odd occurrences and things that don’t make sense.
These outliers are when you see a significant spike or dip in performance. As quickly as it starts, it ends.
There is seemingly no rhyme or reason why the data turned so dramatically. Since it’s such a short-lived event, some marketers right it off.
Sometimes, they are right to do so. Anomalies can often be the result of random events. Other times, they can be the cause of something more.
Knowing when and how to pursue anomalies is a serious undertaking for PPC managers.
Modern marketing is a many-headed beast. PPC represents just one of the heads, alongside social media, SEO, influencer marketing, web development and many others.
Each head needs to cooperate with the rest to move in the same direction and deliver a cohesive experience to customers.
In short, your PPC campaigns can’t exist in an isolated bubble. How campaign optimization in google ads will affect your marketing strategies and vice versa.
SEO and PPC share a particularly close relationship, as they both have to deal with gaining visibility and traffic on search engines.
Some marketers elect to use PPC as a way of filling in the holes of their SEO strategies. In other words, they target keywords that they can’t easily rank for organically.
Other marketers target PPC keywords even if they appear as the top organic result already. This maximizes the amount of real estate on the search results page. It also removes the opportunity for competitors to rank high on the page.
PPC management is incredibly time-consuming. First, you have to learn the ins and outs of how to optimize marketing campaign.
Then, you have to commit hours each week to monitoring, analyzing and optimizing your campaigns. You have to stay on top of changes and make appropriate campaign adjustments.
Plus, there is a direct cost element involved; you can lose money if you aren’t careful. This is why mastering the marketing campaign management process is so critical!
You need to invest in keywords that fit within your budget and still produce tangible and valuable results.
There are times when you also have to consider whether you should increase your total budget. It’s not an easy decision to make!
Automation can significantly reduce the negative impact of all of these PPC management obstacles. It allows you to move as quickly as your campaigns, while making accurate, correct optimization decisions.
Without automation, making sure your campaigns are constantly hitting the correct audience, at the appropriate time, place, device, cost, etc., with the best message is an impossibility.
If you’re still resisting implementing automated tools in your campaigns, you could be self-sabotaging your strategies.
As more and more competitors take advantage of the power and efficiency of AI-based automation, you’ll fall farther and farther behind.
AI allows you to do more in the time you have; that’s a competitive advantage that you cannot overlook.
This is really where AI shines. PPC data is far too complex and large to handle on your own. This leaves you with two options:
1. Hire more staff, including trained data scientists.
OR
2. Invest in an automated PPC management solution.
The problem with option 1 is two-fold. First, adding more staff is incredibly expensive. Second, it’s very inefficient (both in terms of time and money) for a team of people to handle what one tool can do on its own.
AI never needs to sleep, eat or take a break. It’s always watching your campaign data and analyzing it in real-time. This is the best way to uncover those performance changes that need more attention.
The steady stream of insights provided by your automated PPC management solution won’t just empower your PPC campaigns.
These insights teach you about your customers.
This is all information that you can use to supercharge your entire marketing strategy!
Now that you don’t have to commit substantial time towards monitoring and analyzing your data, you have more time to snoop on the competition and see what they are doing.
Plus, you’ll be able to extract valuable clues about what the competition is up to through your PPC insights.
For instance, if you see a spike in CPC or a loss in impression share, it’s a sign that there may be a new competitor that is putting pressure on your keyword targets.
More visibility into your competitor strategies means you’ll never be blindsided or caught off guard by their latest tactics.
We’ve already highlighted the time-saving power of an automated fix to campaign management. Whenever you can take tasks off your plate, it saves time, especially a tedious job like monitoring your campaign data.
Let’s talk about the money-saving side of automation. The right PPC management software will quickly identify areas of wasted spending or poor optimization in your account.
So, despite what you may invest in the tool itself, it will help your campaigns make the most of your budget.
You’ll see an overall healthier ROI, which will easily offset the costs of the AI tool.
Managing your PPC data is a double-edged sword. It’s vital to the success of your campaigns, yet it is also the source of many challenges and stresses.
Automation can reduce and even eliminate many of these obstacles, but you need the right type of tool.
PPC Signal is an AI solution designed specifically for managing your PPC data.
If you find it hard to stay on top of your Google Ads account or want to gain deeper insights to improve performance, this is the tool for you.
PPC Signal uses AI-powered algorithms to analyze your Google Ads account data. By comparing past performance to the latest metrics, the system detects when your data is acting abnormally and notifies you.
Each change is presented as a complete insight that appears on the home dashboard of the tool.
This allows you to quickly detect and track any shifts, trends, outliers or other occurrences in your data, whether it’s a negative or positive change.
Each signal is like an alert that tells you when your account is behaving strangely. You can then pick and choose which ones you want to investigate further.
PPC Signal is not the only automated data tool on the market. It is, however, one of the few that offers fully-vetted, complete insights for you to use.
Every signal is packed with all of the details you need to know. Let’s take a look at one sample.
You can see:
You’re also given a sparkline chart that shows how the data has behaved leading up to this significant change. This visualization allows you to physically see the impact of the change.
With all of this information, you have everything you need to take appropriate action while doing campaign optimization in google ads. You don’t have to go hunting for additional data or perform any analysis for yourself.
PPC Signal does it all.
Your time is valuable; it’s one of the reasons you utilize automation in the first place.
PPC Signal allows you to filter your active signals with a variety of settings. You can filter by:
Filtering by account, campaign, ad group or keyword allows you to focus on the areas of your account that you want to work on most.
It may be your overall best campaign that you want to ensure is fully optimized. You can also choose to work on improving the worst parts of your accounts.
Alternatively, you can choose a different option, like filtering by a particular metric. This allows you to look at the changes to your established performance indicators.
It’s your data and your insights!
Since changes to your campaigns occur daily, making routine improvements is highly recommended.
The challenge is knowing what to improve and when. With so many campaigns, metrics and other moving parts at stake, it isn’t easy to know where to start.
PPC Signal alleviates this by providing you with a steady stream of insights that you can use to make daily improvement a reality.
The beauty of making consistent, positive changes to your account is it guarantees your growth. Even if you commit to making just a 1% daily improvement, it builds an unbeatable competitive advantage over time.
Your competitors won’t be able to overcome your advantage simply by pumping more money into their campaigns. It takes time that you’ve spent and they haven’t.
The bottom line is that PPC Signal allows you to be a more efficient and effective manager.
By giving you the chance to master your data and have clear visibility of any and all changes to your performance, you can maximize your PPC ROI and achieve your marketing goals.
As an automated system, PPC Signal frees up hours every week that would otherwise be spent monitoring and analyzing the raw data by hand.
This is time that you can allocate to more critical tasks and projects. Thus, you’re able to get more done in the time you have.
This also alleviates a lot of stress and day-to-day hassle that faces many PPC managers. You’ll feel less overwhelmed and more in charge of your accounts!
Free time is an incredible asset.
Campaign optimization is the process a PPC expert takes to attempt to increase performance based on the goal of the campaign.
There is no single parameter which you can focus to optimize a campaign. You need to look on different angles where you can find opportunities to grow your campaigns, optimization processes can be focused on different devices, locations, keywords, days of week and different combinations of these, ad copy, landing pages and these is much more in optimization which you can get idea based on the PPC data.
Optimize marketing campaign is full of twists and turns that make it difficult to master.
It’s as much about managing your data as it is managing your campaigns.
When you understand your data, you know everything that is happening in your campaigns, making management a breeze.
Unfortunately, fully understanding your data is next to impossible without AI automation. It’s too fast, sizable and complex for human analysis. This creates a clog in your workflow.
On the other hand, AI can effortlessly analyze PPC data in real-time, no matter the size of your account.
By automating your data monitoring and analysis, you free up time and remove the data-born obstacles in your management process.
PPC Signal’s PPC management tool provides daily insights about the recent changes to your ad performance.
This system simplifies your Google Ads management and makes you a more efficient marketer.
Increased efficiency allows you to get more done each day. You’ll continuously make strong improvements to your account that generate higher ROI and overall healthier campaigns.
That’s the impact of automation with PPC Signal!
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