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Keyword research is a vital piece of inbound marketing. Through keyword research, you get to identify what your customers are looking for and create content that appeals to your audience. If done the right way, you’d have an inflow of inbound visitors who are interested in your product or service offering.
Every new campaign should start with keyword research. Thorough keyword research provides the skeletal framework for a high-converting campaign. It makes your campaign more effective, and you also get to rank high on search engine platforms.
To get the most out of your keyword research, you have to narrow down your search – and that’s where niche keyword research comes in.
Niche keyword research helps you figure out the exact words and phrases your target audience is searching for. This way, you can launch a campaign that resonates with your audience and converts well.
In this guide, you’d discover the key components of niche keyword research, and how to use it to improve your overall search engine optimization (SEO) experience.
Niche keywords are extremely precise terms that focus on a specific industry. There are long-tail keywords that are made up of three or more words. Since niche keywords are precise, they tend to generate low search volume. But the conversion rate is somewhat high.
Let’s say you manage an organic cleaning company, a good niche keyword would be “eco-friendly cleaning products for homeowners” or “non-toxic commercial cleaning products”. These keywords are highly precise, and they would appeal to a subset of people within the organic cleaning industry.
A closer look at the “non-toxic commercial cleaning product” keyword shows that the regular person will not be interested in such a term. Just a group of people within a larger group will be interested in the term – and those are the people who will likely search for the niche keyword.
Niche keyword research helps you discover search intent. For instance, if someone makes a search query for “organic cleaning”, it would be somewhat difficult to ascertain the searcher’s intent.
Is the person looking for an organic cleaning company, or an organic cleaning product? It’s also possible that the person wants to discover more things about “organic cleaning”. The search intent is limitless, and it could go in any direction. And that’s the major challenge with short-tail keywords. They are usually generic.
That’s not the case with niche keywords. With niche keywords, you can easily identify the search intent. For instance, if someone makes a search query for “non-toxic cleaning products for business owners”, you’d know that the person is looking for an eco-friendly cleaning product to help keep a business environment clean.
By merely targeting such search terms, you’d easily rank high on search engine platforms. Furthermore, you get to attract people who are interested in your product or service offering.
If you’re looking for less competition and more relevance, you should consider targeting niche keywords.
Niche keywords are extremely precise terms in an industry. They are usually long-tail keywords and deliver quality traffic with a high conversion rate. For instance, if your business sells running shoes, here are some keywords you need to consider:
These keywords may generate decent traffic, but the possibility of converting the traffic may be low. If you desire quality traffic with a high degree of conversion, you have to pay attention to niche keywords. When it comes to niche keywords, you need to consider terms like:
These niche keywords are precise and resonate with a specific audience. Niche keywords help you target the right audience, and that will translate to quality traffic with a high conversion rate.
Attracting customers to your business boils down to having a good inbound marketing strategy. And niche keyword research is the backbone of a good inbound marketing strategy. To generate good results, you need to figure out what your business goals are.
If your goals are different from that of your competitors, or your competitors do not have a business goal, then you’d be better positioned to dominate in the marketplace.
Identifying the right niche keywords for your business is easy if you follow these simple steps below.
A good keyword research tool is the first step to conducting comprehensive niche keyword research. With a research tool, you’d perform research like:
If you’re skeptical about the kind of tools to use, you should consider using tools like:
Long-tail keywords are usually more detailed. And the higher the word count, the clearer the search intent. For instance, the search intent for “running shoes with good cushioning” is clearer than that of “running shoe”.
Keywords that clearly show the search intent should be prioritized. Why? Because people who use such keywords know what they want, and will likely buy the product when they see it. Keywords with fewer word counts are usually generic, and it’s quite challenging to identify the search intent of such keywords.
As a general rule, you should look out for long-tail keywords. And when using keyword research tools, you get to see them toward the bottom of the list. They’re seldom found at the top of the list.
If you’re like most people, you probably think that low competition translates to low traffic. Well, that’s untrue. It simply means that other website owners and marketers are not targeting these keywords. However, people are most likely searching for them – and your job is to create quality content around these low-competition keywords.
This way, you get to rank high for these keyword categories, and possibly attract lots of people who are searching for these keywords.
Keyword research tools will offer lots of insights and data around niche keywords. Pay attention to these data, and go with the ones that are most favorable for your business. Explore information from all possible angles, and don’t ignore the keyword ideas you already have in mind.
You can use the Google search engine platform to validate your already existing keywords. To do that, you’ve got to type them into the search box and look out for the “people also ask” and “related searches” sections.
You need to have a good grasp of the relevant subjects in your niche. Creating good content around these subjects is a way to maintain your high-ranking search position. You can also boost your traffic volume by taking advantage of hot topics and trends.
The traffic that is generated using trends and hot topics can be converted into loyal customers if there is a lot of similar content to keep your customers glued to your brand.
During niche keyword research, you’d come across lots of topics and terms. But not every one of them will be relevant to your business. Perform some individual analysis to determine keywords that are relevant to your business. This is the only way to invest in keywords and terms that are sure to generate the most returns for your brand.
Niche keyword research is a sure way to draw quality traffic to your business. If the process is not thoroughly conducted, then generating high conversion will be hard.
Whether you want to rank high for organic search or paid search, you’d need a reliable way of expanding your keyword list – and that’s where the PPCexpo Keyword Planner comes in. With the PPCexpo Keyword Planner, you’d get lots of relevant keyword results plus more information like estimated CPC, and search volume.
For instance, if you manage an online store and you’re performing keyword research for “good running shoes”, you’ve got to come up with some niche keyword ideas before starting your research process. With the PPCexpo Keyword Planner, you’d get useful information like:
The search volume is the volume of searches a given keyword generates in a given time. Since you’d be generating traffic using search engine platforms, you’ve got to pay attention to the search volume of a keyword in that search platform. With the PPCexpo Keyword Planner, you get to see the estimated search volume as shown below.
Pricing plays a vital role in niche keyword research. And that involves knowing what you’ll pay when someone clicks on your ad. Ideally, you should keep an eye on keywords with low CPC, and choose keywords from this category that best fits your business.
Use filters to narrow down your keyword research. This way, you get to eliminate words or phrases that do not resonate with your brand and focus on phrases that fit your business. With the PPCexpo Keyword Planner, you can get all these done using the one-click filter feature.
The PPCexpo Keyword Planner is built with visualization tools. Navigate to the chart section and select your most preferred visualization tool. If you want your keyword data to be represented using a Bar chart, select Bar chart.
Search engine tools have the data of the global search volume of keywords. If you’re targeting a global audience, you get to use this feature to determine the global search volume of your specific keyword. With the PPCexpo Keyword Planner, you can do that by navigating to the location settings and clicking on the “All” button. After that, the global keyword data will be displayed.
Long-tail keywords are usually longer than regular keywords. They always generate lower search volume than normal keywords, but the conversion rate is usually high. Since few businesses and websites compete for this category of keywords, ranking high for long-tail keywords is almost always easy. All you need to do is create quality content around these keywords.
The longer (or more specific) long-tail keywords are, the easier it is to rank for them. The internet is a global platform, and people are actively searching for long-tail keywords in every corner of the web. People who search for long-tail keywords are more easily converted into loyal paying customers.
With the PPCexpo Keyword Planner, there is the option for searching for long-tail and short-tail keywords. And you can do that by simply navigating to the keywords tab and selecting the keyword type you’re searching for.
After completing the keyword research process, you’d get the option of downloading the keyword list. To download the keyword list, you’ve got to click on the Export button and generate the keyword data.
General keywords are broad terms that attract a large audience. Niche keywords are long-tail phrases that attract highly targeted visitors. The conversion rate is typically higher than general keywords.
Yes, Google Trends helps in finding niche keywords that relate to your business. Since Google Trends has been around for some time, it has accumulated billions of search queries and data – and you get to take advantage of the data.
You can start by typing keywords into your preferred search engine. When the result comes up, analyze it and look out for the number of pages that are targeting the keyword.
The niche strategy approach helps you attract a subset of customers. It focuses on the narrow category that your business falls in. Furthermore, it targets a small group of buyers and ignores the broader market.
Niche keyword research is the core of a high-converting marketing strategy. You get to use it to tailor your websites, landing pages, and ads. You should keep things simple and focus on metrics that are relevant to your business.
To find the right keywords, you’d need reliable tools like the PPCexpo Keyword Planner. But it doesn’t end there – you should know how to use these keywords. Moving on, you need to have a good grasp of your target audience. What do they want, and how can you solve their challenges?
The PPCexpo Keyword Planner is a great starting point, and with the right technique, you get to boost your positions on search engine platforms.
Now you know how to do effective keyword research, how will you strategically position your brand for more business?
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