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Analyzing your marketing campaign is a sure way to figure out techniques (or strategies) that help generate the most results for you.
Thorough marketing campaign analysis enables you to focus on marketing metrics that are most relevant to your business. But how can you focus on the right metrics if you don’t have a good grasp of marketing metrics? Well, that’s why you need to know some marketing metrics examples.
In this guide, you will discover some marketing metrics examples. This will, in turn, help you identify the most relevant metrics and key performance indicators (KPIs) for your business.
In this blog, you’ll learn the following:
Marketing metrics offer a quantifiable way of tracking your marketing campaign. It also serves as an important tool in measuring how effective your campaign is. Advertising metrics vary from one campaign to another. But the primary objective of a metric is to help you identify how your audience is responding to your campaign.
As a marketer, you should focus on advertising metrics that have the most impact on your business goals. Since marketing metrics help you figure out how effective your campaigns are, you will easily identify ways of optimizing your current and future campaigns.
Without marketing metrics, it would be somewhat difficult to know whether your campaign is working or not. By merely tracking your metrics, you get to understand things that are working and come up with ways of focusing on these things.
The kind of marketing metrics to track is largely dependent on what you want to achieve. And if you properly track the right metrics, you will pretty much generate substantial returns on your investment.
Here are some marketing metrics examples and their channels.
Here are some important marketing metrics for digital advertising.
Before setting your key marketing metrics, you need to identify your business goals, get a good grasp of your target audience, and identify the most efficient way of measuring your marketing campaign.
Here are some steps to help you set key marketing metrics.
What are your business goals? Are you looking to boost your sales, generate more leads, or improve your brand awareness? Your marketing metrics should properly align with your business goals.
Who is your target audience, and what platform(s) can you find them? A good grasp of your target audience will help you identify the right marketing metrics to track.
You need to determine the marketing channel that will be used in reaching your audience. Do you prefer using display ads, email marketing, social media, or a mix of any of these channels?
What metrics are most suited for your marketing channels and business goals? For instance, if you’re generating website traffic using social media platforms, then metrics like bounce rate, time on site, and clickthrough rate should come in handy.
If you’re generating traffic using a display ad campaign, then you should focus on measuring metrics like conversion rate, clickthrough rate, and impressions.
Industry standards and historical data come in handy when it’s time to establish a benchmark. This way, you get to monitor your campaign progress and figure out key areas for improvement.
Keep a close eye on your marketing metrics and make necessary adjustments (when needed). Data generated can be used in optimizing your campaign and improving your ROI.
Let’s say you’re running a PPC campaign, you will have to keep a close eye on your campaign metrics. The metrics you will be monitoring will be dependent on your business goal and marketing channel. For instance, if you’re looking to grow your brand awareness, you need to keep a close eye on your impressions. However, if you’re more concerned about your product sales, then clicks and conversion rates are probably the metrics to keep an eye on.
Monitoring your PPC campaign is not an easy task. And that’s why you need tools like the PPC Signal tool. With the tool, you get to monitor multiple campaigns from a single place. Before the tool can be put to use, your campaign should be running for at least 7 days. This way, enough data must have been generated from the campaign.
For instance, if you want to sell some products, the metrics to look out for are clicks and conversions. And if you don’t monitor your campaign for a month, you will end up wasting time, resources, and energy. To get the best out of your campaign, you will need to use the filter feature found in the PPC Signal tool.
From the image above, you will notice that the conversions are decreasing as the clicks are increasing. To get more insights about your campaign, click on the “Explore” button.
After observing this anomaly, you need to take action. This way, you will save time, energy, and resources.
Here are the five marketing metrics:
The cost per acquisition (CPA) is arguably the most important metric in digital marketing. In a nutshell, the CPA is the aggregate cost incurred during the acquisition of a paying customer.
Examples of marketing metrics are:
Marketing metrics help in measuring the success of your marketing campaign. Without marketing metrics, it would be somewhat impossible to forecast how your campaigns are performing.
Marketing metrics show you how effective your marketing campaign is. Aside from that, you can use insights gained from the metrics to make informed business decisions. Using the right marketing metrics will help you:
As an advertiser, if you’re running campaigns on a PPC platform, then you have to pay attention to your marketing metrics. If not, you will end up wasting time, energy, and resources. Monitoring your PPC campaign is not an easy task — and that’s where PPC Signal comes in.
The PPC Signal is arguably the best analytic software in the market. However, you have to connect the tool to your Google Ads account. After that, your campaign has to be live for 7 days to generate enough data. With the PPC Signal, you can draw amazing insights from your campaign.
Now you’ve seen some marketing metrics examples, what metrics will you be measuring in your next campaign?
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