Beat the Competition With Best Long-Tail Keyword Finder

A long-tail keyword finder will help you discover the right long-tail keywords for your business. With a large number of competitors in the market, coming up with a long-tail keyword strategy is of the essence. It will help you stay ahead of the competition, and also create the right content that draws your ideal customers.

Whether you’re managing a company or a blog, long-tail keywords will help you attract the right audience. Furthermore, you get to gain more clarity on the search intent of your visitors. But it all starts with using the right tool. And that’s why figuring out the right long-tail keyword finder is the right step to staying ahead of your competition.

In this guide, you’ll discover what long-tail keywords are, why they are important for your niche, and how to use long-tail keywords.

What are Long-Tail Keywords?

Long-tail keywords are long, specific search queries that let search engines know what the searchers are looking for. These terms also let the search engine know why the searcher is looking for these terms. For instance, “running shoes” is a keyword, while “running shoes for long-distance races” is a long tail keyword. During the keyword research process, you have to look out for either long-tail or short-tail keywords. Short-tail keywords typically draw lots of attention, and they most likely come with a high search volume.

High search volume translates to lots of competition. And if you’re looking for long-tail keywords that are easy to rank for, generally long-tail keywords have less search volume. They attract more qualified and engaged users. They allow you to reach a more targeted audience and may have a higher conversion rate.

For clarity, long-tail keywords and short-tail keywords are not the same. Here are the major differences between the two.

• Short-tail keywords are made of one or two words, while long-tail keywords are made of three or more words. For instance, “jeans” and “blue jeans” are short-tail keywords, while “blue jeans for men”, “New year discount on blue jeans” are long-tail keywords.
• Typically, short-tail keywords are used for finding general information on a topic, while long-tail keywords are used for finding very specific information on a topic.

Why are Long-Tail Keywords Important for Your Niche?

Here are some benefits of long-tail keywords in a niche.

• Lower Competition:

Unlike short-tail keywords, the competition for the long-tail keyword is somewhat low. And that’s why it’s easy to rank for these keyword types. Since long-tail keywords account for 70% of all web searches, focusing on them translates to more opportunities.

• Better Conversion Rate:

People who use long-tail keywords know what they’re looking for. Therefore, if you use long-tail keywords, you’re more likely to experience a better conversion rate. For instance, the people who search for “black shoes for long-distance races” are ready buyers. However, those who search for “black shoes” may not be ready buyers.

• Increases the Chances of the Content Being Seen:

People who use long-tail keywords to make queries on Google tend to have more personalized search results. The personalization of the search result is dependent on the person’s gender, age, interest, location, and much more. In other words, when two users make the same Google search query, they may generate different results. With long-tail keywords, you get to properly optimize your website for your most preferred audience category.

How to Use Long-Tail Keywords?

Let’s say you’ve got your list of long-tail keywords, here is how to use it to create the best possible content and marketing strategy.

• Understand When to Use a Separate Article vs. A Broader Guide (SERP Analysis):

You have to create content around the keywords discovered using long-tail keyword finders. But you have to choose the right content type to create. You could opt to create a blog post or a broader guide.

To create a blog post, you need to focus on a single long-tail keyword. However, you have to target multiple long-tail keywords for a broader guide.

Let’s say you want to answer some specific questions, then you’re better off creating a shorter article. Using that strategy, you’d have to create lots of content to cover your topic of interest.

Furthermore, you’d have to consider the search intent of the user.

• Structure Your Content Effectively:

To rank high for long-tail keywords, you need to effectively structure your content. When it comes to structuring your content, you have to consider:

1. Effective use of heading tags (Your H2s and H3s should match the search intent of the user)
2. Answering questions first before expanding on the answer. This strategy is known as the inverted-pyramid style
3. Taking advantage of tables, numbered lists, and bullet lists.

This strategy helps you to naturally incorporate long-tail keywords into your content. It helps your content show up in the featured snippet and people also ask about SERPs sections.

• Use Topic Clustering:

If you’ve got a good grasp of the kind of queries you receive for your business, you get to create your pillar pages around generic keywords. And also proceed to use the long-tail variations in your cluster pages.

Let’s say you’re running an Apple fruit business, here is how to create a topic cluster around the Apple theme.

Since there is a lot of existing content around the theme, you’d have to create a topic cluster with the two-level pillar pages. Since the topic cluster will be around “apples”, break it down into several “subtopic” pillar pages like:

1. Growing apples
2. Apple Nutrition
3. Eating apples
4. Apple recipes.

• Long-tail Keywords in PPC(Pay-per-Click):

By using long-tail keywords in your PPC campaigns, you can increase the relevance and specificity of your ads, resulting in a higher click-through rate and conversion rate. Additionally, targeting long-tail keywords can help reduce your cost-per-click as there is less competition for these keywords. You can also use long-tail keywords in your landing page. Overall, incorporating long-tail keywords into your PPC strategy can help improve the effectiveness of your campaigns and drive better ROI.

How to Find Long-Tail Keywords with Low Competition and High Traffic?

First, you need to settle on a long-tail keyword finder. With the thousands of tools out there, settling on a single tool is somewhat difficult. When it comes to a reliable long-tail keyword finder, you need to consider the PPCexpo Keyword Planner. With this tool, you get more information on  search volume on certain country, global volume, low bid, high bids, similar keywords etc. The best option is to filter your long-tail keywords within no time.

If you want to build a list of long-tail keywords with low competition and high volume, here are the three steps you need to consider.

• Create the initial keyword list
• Expand the keyword list
• Filter for low-competition keywords with high volume.

These steps are somewhat easy if you use the right long-tail keyword finder.  PPCexpo Keyword Planner is available as a Google Chrome extension. Easy to install and available with free credits. Once this extension is installed, you simply have to search keyword in Google search bar as you do in routine. Other advantage you will have, you will get the avg. search volume, low bid and high bid information on the same bar as shown below.

Moreover, PPCexpo Keyword Planner will also be loaded on the right side of the Google search result page.  As you can see in the image, in the table relevant keywords are also available. As you want to find the long-tail keyword, you can filter the result quickly. You can click on the drop down “Keyword Type” and select “Long-tail keywords”

In no time, you will see the result will be refreshed and only those keywords will appear which are long-tail.

You can further apply filter on top to shortlist the result based on your targeted search volume or bids. Even you can export the result so that you can prepare your own spreadsheet for further analysis.

There is also an option of graphically representing your data using a Bar and Scatter Chart.

Once you click on the chart option you will see the result in visualization form.

Those long-tail keywords which are in high search volume and with least CPC are prominent on the top.

Finding long-tail keywords are no more difficult by using PPCexpo Keyword Planner. You can install it now and take your keyword research process to the next level.

FAQs:

Are Long-Tail Keywords More Expensive?

Long-tail keywords are low-competition keywords, and it’s easy to rank high in SERPs. Therefore, these keywords are less expensive than short-tail keywords.

What Is a Good Example of a Long-Tail Keyword?

The keyword “shoes” is a “head” keyword, and will typically generate hundreds of thousands of searches in a month. However, “running shoes for long-distance races” is a long-tail keyword, and will likely generate fewer searches in a month.

Are Long-Tail Keywords More Competitive?

Head keywords are more competitive and less specific. However, long-tail keywords are less competitive and more specific.

Why Are Long-Tail Keywords Important for PPC?

Long-tail keywords are typically more specific and target customers who are ready and more willing to buy your products.

Wrap Up:

As a business person, if you desire high-converting traffic, then you should focus on long-tail keywords. Although these keywords usually generate less search volume per month, it targets customers who are in the late buying cycle. And these customers are more likely to buy your product or service offering.

More specific and longer long-tail keywords are easier to rank for. But finding the right long-tail keywords is not easy. You’d need the right long-tail keyword finder – and that’s where the PPCexpo Keyword Planner comes in.

As a long-tail keyword finder, the PPCexpo Keyword Planner helps you separate long-tail and short-tail keywords. When it comes to monitoring your search campaigns, the PPC Signal is your best shot.

Now you know all there is to know about long-tail keywords and long-tail keyword finders, how will you create a robust PPC Keyword strategy?