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Home > Blog > Digital Marketing > PPC >

How to Find Location Keywords Using Keyword Research Tool?

Local keyword research involves looking out for keywords people use when making queries on search engines. These location keywords are typically used when consumers are searching for local products or services.

location keywords 

As a business person, if you rank high for these keywords, it becomes easy to drive lots of traffic to your business website.

ppc-signal-optimization-tool

In this guide, you’ll discover the importance of location keyword research, and how to use these keywords properly.

  1. What are Local Keywords?
  2. What is the Importance of Location-Based SEO?
  3. How to Conduct Location Keyword Research?
  4. What are the Advance Strategies for Local Keyword Research?
  5. How to Find Location Keywords Using Keyword Research Tool?

What are Local Keywords?

Just like regular keywords, local keywords help your website rank high on search engines. This way, prospects who are actively searching for your brand offering will see it when they make a search query.

Furthermore, local keywords are made of locale-specific phrases or words. And all these pieces help people within your geographic location to know more about your brand offering. Optimizing your website with location keywords is of the essence.

Location keywords come in multiple variations — but they’re typically made of a core term. Most times, modifiers (or a location) are added to the core term to make it a local keyword.

What is the Importance of Location-Based SEO?

Here are some benefits of using location-based keywords.

  • Enhanced Online Visibility:

Location keywords help your business appear more during local search results. This makes it easy for your prospects to find your business.

  • Increased Foot Traffic:

If your business has a physical store, location keywords will help you attract more people to the business. After all, your business will most likely appear in local searches, navigation apps, and maps.

  • Targeted Audience Reach:

Location keywords help you attract people who are actively searching for your brand offering. This will, in turn, lead to more conversion rates.

  • Stronger Brand Reputation:

Constantly appearing on local search results is a sure way of building a strong brand reputation. Another way is by showcasing testimonials like positive reviews from previous customers. All these help to build brand credibility and trust.

  • Competitive Edge:

Location keywords help you to optimize your website for local search results. Showing up on local search results gives you a competitive edge in the marketplace.

  • Cost-Effective Marketing:

When compared to other traditional marketing models, local SEO is somewhat more affordable. And its affordability will likely yield a higher return on investment (ROI).

  • Improved User Experience:

Location keywords play a key role in providing a mobile-friendly browsing experience to your visitors. This will, in turn, lead to high conversion rates.

  • Community Engagement:

Location keywords help in building long-lasting relationships with your audience. It also helps you connect with influencers and local consumers across multiple social media platforms.

  • Enhanced Local Citations:

Providing your business information across various review sites and directories helps you build credibility and trust with your audience.

  • Valuable Insights:

Analysis of your local SEO performance helps you to pinpoint opportunities, trends, and possible areas of improvement. All these enable you to refine your market strategy.

How to Conduct Location Keyword Research?

Here are steps to conducting location keyword research.

  • Identify Relevant Geographical Areas:

What location are you looking to target? Your ideal location should be dependent on your target audience and the physical location of your business.

  • ​Analyze Competitors:

Thoroughly research your competitors within your geographical location to identify their target keywords and SEO strategies.

  • ​Utilize Local Search Tools:

Search tools like Google Trends and PPCexpo Keyword Planner will help you figure out local search trends.

ppc-signal-optimization-tool
  • ​Long-Tail Location Keywords:

Incorporating long-tail keywords is a sure way of generating high-converting traffic. You also need to include location-specific terms in your long-tail keywords. For instance, “best coffee shop in California.”

  • ​User Intent and Context:

What’s the user intent behind the local search query? A good grasp of the user intent will help you create personalized content that resonates with your target audience.

  • ​Search Volume and Competition:

Before targeting a location keyword, you need to consider its competition level and search volume. Focus on keywords with significant search volume to boost your online visibility.

What are the Advance Strategies for Local Keyword Research?

  • Optimize Meta Tags and URLs with Location Keywords:

Location-specific keywords should be incorporated into Meta tags like descriptions and page titles. You also need to optimize your URLs to include location terms that relate to your business. All these enable search engines to showcase your content to relevant queries that are location-specific.

  • Create Location-Specific Landing Pages:

Create multiple landing pages to cover the various locations you’re targeting. To get the most out of these landing pages, they must be optimized with location-specific keywords. Furthermore, your content needs to appeal to prospects within your preferred local geographic location.

  • Encourage User-Generated Content with Local Focus:

Ask your customers to leave testimonials, reviews, and some local content about your brand offering. User-generated content that has location mentions tends to boost local SEO. It also helps in attracting potential customers to your business.

  • Keep Up with Evolving Local Search Trends:

Keep a close eye on the search engine algorithm updates and local search trends. You also need to keep the local SEO practices in mind. All these help you to come up with strategies that give you a competitive edge in your industry.

How to Find Location Keywords Using Keyword Research Tool?

One of the best ways of finding location keywords is by using tools like the PPCexpo Keyword Planner. Let’s say you want to create an article on “Best Hotels”. The first step is to know the right keywords to target for SEO. You could opt for a location keyword like “London’s best hotels.” Inputting the keyword into the research tool will give you results similar to the image below.

location keywords 1
  • Similarity:

The tool helps you to discover location keywords that are of great fit for your business.

location keywords 2
  • Google Search Volume:

Search volume shows you how popular your preferred keyword is. There’s a filter option to help you choose keyword(s) with your desired search volume. For instance, you can narrow your research down to keywords with a search volume between 5,400-33,100. Also, you need to focus on high-intent keywords.

location keywords 3
  • Low and High Bid:

Bids show you how much you’ll pay when someone clicks on ads that feature your keywords. As a business person, you should choose low CPC keywords from the list of keywords presented by the tool.

location keywords 4
  • Visualization:

There’s the option of using compelling visuals to represent your keyword data. Let’s say you want to use the scatter plot to represent your keyword data, all you need to do is click on “Chart” and select “Scatter Plot‘ from the drop-down menu.

location keywords 5

After that, an image similar to the one below will be displayed on your screen.

location keywords 6
  • Global Search:

To check the global search of your keyword, navigate to the setting and select “All” to get the global keyword data.

location keywords 7

After that, a globe icon will appear and the global search volume of your keyword will be displayed on your screen.

location keywords 8
  • Long-Tail Keywords:

To narrow your search to only long-tail keywords, navigate to the “Keyword Type” option and select “Long-tail keywords.”

location keywords 9

A list of long-tail keywords will be displayed on your screen.

location keywords 10
  • Exports:

After completing your keyword research, there’s the option of exporting your keyword data. To do that, click on the “Export” button.

location keywords 11

FAQs

How to Do Location-Based Keyword Research?

  • Identify your preferred location
  • Use tools like the PPCexpo Keyword Planner or other local search tools
  • Analyze the local search trends​
  • Incorporate ​location keywords into your web content and strategies.
ppc-signal-optimization-tool

How Do You Rank Location-Based Keywords?

Here are steps to ranking location-based keywords.

  • Optimize your web content with location keywords
  • Build dedicated location-based landing pages
  • Optimize your Google My Business profile
  • Acquire local backlinks
  • Provide consistent information across all online citations and directories.

How Do I Find Location-Based Keywords?

Google search results are an easy way of finding location keywords. To do that, type in your main keyword and scroll to the ‘related searches’ section.

What are Location-Specific Searches?

Location-based search involves looking out for item(s) or product(s) based on their physical location relative to your location.

Wrap Up

If your business is located within a geographic area, and your target audience is found within the site, then the location keyword is the best fit for you. By optimizing your content with location keywords, you will quickly:

  • Attract local customers
  • Boost your search engine ranking
  • Increase your brand visibility
  • Drive quality traffic to your website.

Identifying the right location keyword involves using the right keyword research tool. And that’s where the PPCexpo Keyword Planner comes in. With the tool, you will discover vital information about your keywords. This information could be:

  • Similarity
  • Low bid
  • High bid
  • Volume.

There’s also the option of filtering the keywords to your most preferred keyword type. Keyword research data representation is made possible with the built-in visualization tool. When it comes to visualization tools, scatter, and bar charts can be used for your keyword data representation. These compelling data visuals make it easy for you to identify the right keyword(s) for your brand.

Now you know everything about location keywords, how will you develop the right keywords for your business?

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