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Local keyword research involves looking out for keywords people use when making queries on search engines. These location keywords are typically used when consumers are searching for local products or services.
As a business person, if you rank high for these keywords, it becomes easy to drive lots of traffic to your business website.
In this guide, you’ll discover the importance of location keyword research, and how to use these keywords properly.
Just like regular keywords, local keywords help your website rank high on search engines. This way, prospects who are actively searching for your brand offering will see it when they make a search query.
Furthermore, local keywords are made of locale-specific phrases or words. And all these pieces help people within your geographic location to know more about your brand offering. Optimizing your website with location keywords is of the essence.
Location keywords come in multiple variations — but they’re typically made of a core term. Most times, modifiers (or a location) are added to the core term to make it a local keyword.
Here are some benefits of using location-based keywords.
Location keywords help your business appear more during local search results. This makes it easy for your prospects to find your business.
If your business has a physical store, location keywords will help you attract more people to the business. After all, your business will most likely appear in local searches, navigation apps, and maps.
Location keywords help you attract people who are actively searching for your brand offering. This will, in turn, lead to more conversion rates.
Constantly appearing on local search results is a sure way of building a strong brand reputation. Another way is by showcasing testimonials like positive reviews from previous customers. All these help to build brand credibility and trust.
Location keywords help you to optimize your website for local search results. Showing up on local search results gives you a competitive edge in the marketplace.
When compared to other traditional marketing models, local SEO is somewhat more affordable. And its affordability will likely yield a higher return on investment (ROI).
Location keywords play a key role in providing a mobile-friendly browsing experience to your visitors. This will, in turn, lead to high conversion rates.
Location keywords help in building long-lasting relationships with your audience. It also helps you connect with influencers and local consumers across multiple social media platforms.
Providing your business information across various review sites and directories helps you build credibility and trust with your audience.
Analysis of your local SEO performance helps you to pinpoint opportunities, trends, and possible areas of improvement. All these enable you to refine your market strategy.
Here are steps to conducting location keyword research.
What location are you looking to target? Your ideal location should be dependent on your target audience and the physical location of your business.
Thoroughly research your competitors within your geographical location to identify their target keywords and SEO strategies.
Search tools like Google Trends and PPCexpo Keyword Planner will help you figure out local search trends.
Incorporating long-tail keywords is a sure way of generating high-converting traffic. You also need to include location-specific terms in your long-tail keywords. For instance, “best coffee shop in California.”
What’s the user intent behind the local search query? A good grasp of the user intent will help you create personalized content that resonates with your target audience.
Before targeting a location keyword, you need to consider its competition level and search volume. Focus on keywords with significant search volume to boost your online visibility.
Location-specific keywords should be incorporated into Meta tags like descriptions and page titles. You also need to optimize your URLs to include location terms that relate to your business. All these enable search engines to showcase your content to relevant queries that are location-specific.
Create multiple landing pages to cover the various locations you’re targeting. To get the most out of these landing pages, they must be optimized with location-specific keywords. Furthermore, your content needs to appeal to prospects within your preferred local geographic location.
Ask your customers to leave testimonials, reviews, and some local content about your brand offering. User-generated content that has location mentions tends to boost local SEO. It also helps in attracting potential customers to your business.
Keep a close eye on the search engine algorithm updates and local search trends. You also need to keep the local SEO practices in mind. All these help you to come up with strategies that give you a competitive edge in your industry.
One of the best ways of finding location keywords is by using tools like the PPCexpo Keyword Planner. Let’s say you want to create an article on “Best Hotels”. The first step is to know the right keywords to target for SEO. You could opt for a location keyword like “London’s best hotels.” Inputting the keyword into the research tool will give you results similar to the image below.
The tool helps you to discover location keywords that are of great fit for your business.
Search volume shows you how popular your preferred keyword is. There’s a filter option to help you choose keyword(s) with your desired search volume. For instance, you can narrow your research down to keywords with a search volume between 5,400-33,100. Also, you need to focus on high-intent keywords.
Bids show you how much you’ll pay when someone clicks on ads that feature your keywords. As a business person, you should choose low CPC keywords from the list of keywords presented by the tool.
There’s the option of using compelling visuals to represent your keyword data. Let’s say you want to use the scatter plot to represent your keyword data, all you need to do is click on “Chart” and select “Scatter Plot‘ from the drop-down menu.
After that, an image similar to the one below will be displayed on your screen.
To check the global search of your keyword, navigate to the setting and select “All” to get the global keyword data.
After that, a globe icon will appear and the global search volume of your keyword will be displayed on your screen.
To narrow your search to only long-tail keywords, navigate to the “Keyword Type” option and select “Long-tail keywords.”
A list of long-tail keywords will be displayed on your screen.
After completing your keyword research, there’s the option of exporting your keyword data. To do that, click on the “Export” button.
Here are steps to ranking location-based keywords.
Google search results are an easy way of finding location keywords. To do that, type in your main keyword and scroll to the ‘related searches’ section.
Location-based search involves looking out for item(s) or product(s) based on their physical location relative to your location.
If your business is located within a geographic area, and your target audience is found within the site, then the location keyword is the best fit for you. By optimizing your content with location keywords, you will quickly:
Identifying the right location keyword involves using the right keyword research tool. And that’s where the PPCexpo Keyword Planner comes in. With the tool, you will discover vital information about your keywords. This information could be:
There’s also the option of filtering the keywords to your most preferred keyword type. Keyword research data representation is made possible with the built-in visualization tool. When it comes to visualization tools, scatter, and bar charts can be used for your keyword data representation. These compelling data visuals make it easy for you to identify the right keyword(s) for your brand.
Now you know everything about location keywords, how will you develop the right keywords for your business?
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