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If you’re struggling to get your business noticed in your local area, you’re in the right place.
The answer to your problem could be in your local SEO keyword research.
You can optimize your business website to rank higher by using specific keywords your potential customers in your area are using.
But where do you begin with keyword research?
This is where a particular keyword planner (which we’ll talk about throughout the blog) comes in.
With this powerful keyword planner, you can easily research and identify commercial-driven keywords for your local SEO efforts. And this can give you a competitive edge in your niche.
In this blog, you’ll learn:
Before jumping into the how-to guide, let’s understand local SEO keyword research in detail.
Local SEO keyword research entails researching and uncovering keywords relevant to a local area.
These keywords can help your website to rank higher for local search queries.
By targeting these specific keywords, you can easily increase your business’s visibility to potential customers searching for local products or services, such as plumbing.
Local SEO keyword research begins with understanding the specific needs of your local market.
Yes, you read that right.
And it includes identifying the products or services your competition is serving and specific language and keywords local customers may use.
Once you’ve gathered the information (above), use tools, such as the PPCexpo Keyword Planner, to identify commercial-driven keywords.
A key aspect of local SEO keyword research is to include location-based keywords. This means using city, state, or town in your keywords.
Check out an example below to get a clearer picture.
Let’s imagine you run a restaurant in Houston. In this situation, you would want to include keywords such as “Houston restaurant” on your web pages. This will help increase your website’s ranking for local search queries.
To win with local SEO keyword research, research your competition.
For instance, look for the keywords your closest rivals may be targeting and use them on your web pages.
This can help you to stay ahead of your competition in the local search rankings.
In the coming section, we’ll address the following question: why is local SEO keyword research important?
Local SEO keyword research benefits your business because it can help uncover the specific keywords your local customers are using.
Uncovering these keywords can easily optimize your website to rank higher in local search results. This can lead to more sales and brand awareness.
Secondly, it can help you to stay ahead of the competition by using their keywords for traffic.
Incorporating location-based keywords in the process can take your business to the next level.
How?
It can help your business increase visibility for local search queries.
In the ensuing section, we’ll show you the local keywords you can use on your web pages to drive more organic and paid traffic.
The first step to winning in local SEO is building your strategy around intent.
We recommend you start with local SEO keyword research that leverages intent-driven search terms.
Most SEOs experts are in consensus that there’re 4 main types of keywords to classify intent, namely:
These keywords are mostly used by searchers looking for more information about a product or service.
At this stage, most online visitors are yet to decide on the product or services. They’re probably looking for  only informational content
Some examples of informational keywords are:
Most searchers use these keywords to find a specific site or page related to a specific location.
Some navigational keywords examples are:
Commercial intent keywords are those typed into search engines by consumers looking to buy or educate themselves in order to buy
Few examples are below:
These denote purchasing intent on a larger scale. For instance, these keywords may have prefixes, such as prices for, where to buy, affordable, etc.
Few examples are transactional intent are mentioned below:
Keep reading to discover a keyword planner that can provide you with all the data you need to classify the keywords based on intent.
Conducting keyword research for local SEO is essential in optimizing your website for a higher ranking in local searches.
You can increase your business’s visibility in local search results and drive more foot traffic and sales.
Check out the steps of conducting keyword research for local SEO:
Step 1: Identify your products or services in demand in your local area.
Step 2: Use a keyword research tool to research and identify the keywords related to the products or services. The tool will provide data like search volume, etc.
Step 3: Incorporate location-based keywords in your research to boost your rankings. If your business is based in Orange County, use this location in the keyword.
Remember to confirm the search volume before using these keywords on your web pages or pay-per-click campaigns.
Step 4: Research your competition. Focus on the keywords your competitors are targeting.
Step 5: Optimize your website and pay-per-click ads.
Use the local areas keywords you’ve uncovered in your web pages or pay-per-click ads to rank higher in local search results.
In the ensuing section, we’ll discuss the tested and proven keyword planner that can help bump up your local SEO rankings.
Let’s dive in.
If you struggle to rank your local business higher, the answer could be in the local SEO keyword research.
With PPCexpo Keyword Planner, you can easily research and uncover long-tail and transactional keywords for your web pages or pay-per-click ads.
By signing up for the PPCexpo keyword planner, you’ll enjoy the following:
Let’s dive deeper.
PPCexpo Keyword Planner is a game-changing tool that can help you with local SEO keyword research.
The keyword planner provides you with reliable search volume data.
PPCexpo Keyword Planner has a search volume filter that allows you to narrow the search volume range of keywords.
Check out an example below.
If your goal is to get keywords with search volumes between 1,300 and 1,800, just toggle the small slider, as shown below.
PPCexpo Keyword Planner has inbuilt charts to help you uncover valuable insights into keywords, like competition level, etc.
These charts can uncover hidden details about your local area keywords that might not be obvious.
One of the key benefits of these inbuilt charts is that they allow businesses to see the relationship between different metrics and make data-driven decisions.
For example, it has a chart that can help you compare the average cost-per-click and search volume for a particular keyword.
PPCexpo Keyword Planner can help you research many types of keywords, including short and long-tail ones.
This means you can identify the search terms people are using in your local area, regardless of the length.
Another benefit of using PPCexpo Keyword Planner is the ability to export your keywords to Excel.
This feature allows you to easily download and analyze your keyword data in an easy-to-work-with format. This means you can easily create custom reports and dashboards for further analysis.
To find locally targeted keywords, use a keyword research tool like PPCexpo Keyword Planner. Remember to include location-based keywords in your research.
Additionally, research the keywords your local competitors are targeting. Focus on other details, such as CPC, search volume, and keyword difficulty level.
To win in your local SEO keyword research, use a keyword research tool like PPCexpo Keyword Planner. This tool will help you identify high-performing keywords relevant to your specific location.
Optimize your web pages and pay-per-click (PPC) ads with these keywords. Remember to research your competitors and regularly update your content.
Wrap Up:
In conclusion, local SEO keyword research is critical to optimizing your website and PPC ads to rank for local searches.
It can help increase your website’s visibility in local search results and drive more foot traffic and sales.
PPCexpo Keyword Planner is a remarkable tool that can help you achieve this.
With its reliable search volume data, inbuilt charts, and search volume filter, it can:
Sign up for PPCexpo Keyword Planner today and take the first step toward dominating search results in your local area.
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