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If you’re tired of guessing what your customers think, look no further than the Likert Scale rating.
Market research is crucial because it provides actionable insights into customer needs, preferences, and behaviors.
However, it can be difficult to make informed decisions that can lead to success without reliable data.
This is where the Likert scale rating comes in.
In market research, you can use a Likert scale rating to measure people’s attitudes toward your brand.
It involves presenting your respondents with statements and asking them to rate their agreement or disagreement on a scale. The scale typically ranges from 1 to 5 or 1 to 7. You can analyze the results to determine agreement or disagreement levels among respondents.
A Likert Scale rating can help you gain valuable insights into your customers’ opinions and attitudes.
In this blog, you’ll learn the following:
Before diving into the blog’s core, we’ll address the question: what is a Likert Scale Rating?
The Likert Scale Rating measures people’s attitudes, opinions, and perceptions toward a particular subject or brand.
And it’s named after its creator, psychologist Rensis Likert, who developed the scale in the 1930s.
The Likert Scale consists of statements or questions that ask respondents to rate on a scale— ranging from 1 to 5 or 1 to 7. The responses use descriptive terms like “strongly agree,” “agree,” “neutral,” “disagree,” and “strongly disagree.”
The Likert Scale Rating is a tested and proven tool in market research, social sciences, psychology, etc.
You can easily analyze results using visualization charts like Likert Scale Chart.
One of the key advantages of the Likert Scale Rating is its flexibility. You can easily adapt it to different types of questions and topics.
You can use it in various formats, such as online surveys, paper-based questionnaires, and phone interviews.
One of the reasons why the Likert-style questionnaire has immense popularity over other survey types is its flexibility.
It can effectively gather customer sentiments on a wide range of topics, measure customer interest in upcoming products, etc.
Below are examples of Likert Scale Rating questions with responses:
Measuring customer satisfaction is crucial if your goal is to create a loyal and happy customer base.
Use a satisfaction survey scale to gauge customer service sentiments.
Check out an example below.
To determine the success of an event, collect feedback from attendees.
The data will reveal whether they enjoyed the event.
How would you rate the overall quality of the event?
Sending a simple scale survey can help you to know the true perceptions of your website visitors.
It’s crucial to know how your web visitors felt about your website content, what made them leave your website, etc.
How easy was it to navigate our website and find what you were looking for?
Tailor your products and marketing efforts to align with your customers’ needs.
How likely are you to recommend our product to a friend or colleague?
Make your employees feel delighted about being a part of your brand.
This will drive them to help you achieve your ever-desired business goals. Use a Likert Scale rating survey to remain informed about how your employees feel about being associated with your brand.
Check out an example below.
I feel my supervisor provides me with feedback that helps me improve my performance.
These are just a few examples of how the Likert Scale Rating survey can help you obtain valuable feedback and insights.
Let’s assume you intend to conduct a survey.
Below are some of the questions and multiple-choice responses you intend to use.
How satisfied are you with the variety of products/services offered by the store?
How satisfied are you with the quality of our product/service?
How satisfied are you with our delivery service?
How satisfied are you with the product/service descriptions?
Analyzing survey data for hidden insights can be a challenging task, especially when in a tabular format.
While Google Sheets is handy for organizing data, it lacks survey-friendly charts and graphs.
That’s where ChartExpo comes in – a third-party add-on with charts, like the Likert Scale chart.
The add-on provides the best charts for survey analysis. This means you can quickly and easily see patterns and trends. And the best part is that your data stays secure in your spreadsheet tool.
In other words, your data is safe and secure.
ChartExpo’s visualizations can help you find insights into hidden patterns and deeper trends.
With ChartExpo’s free trial, you can test the various charts and sample data before committing to the paid version— $10 per month after a 7-day free trial.
In the coming section, we’ll show you how to install ChartExpo in Google Sheets to access ready-made Likert Scale Rating Charts.
Let’s assume the survey data below is what you’ve collected and intend to analyze for insights.
We’ll use the multiple-choice scale below.
| Questions | Scale | Responses |
| How satisfied are you with the variety of products offered by the store? | 1 | 21 |
| How satisfied are you with the variety of products offered by the store? | 2 | 21 |
| How satisfied are you with the variety of products offered by the store? | 3 | 15 |
| How satisfied are you with the variety of products offered by the store? | 4 | 42 |
| How satisfied are you with the variety of products offered by the store? | 5 | 50 |
| How satisfied are you with the quality of our product? | 1 | 13 |
| How satisfied are you with the quality of our product? | 2 | 16 |
| How satisfied are you with the quality of our product? | 3 | 21 |
| How satisfied are you with the quality of our product? | 4 | 49 |
| How satisfied are you with the quality of our product? | 5 | 50 |
| How satisfied are you with our delivery service? | 1 | 13 |
| How satisfied are you with our delivery service? | 2 | 17 |
| How satisfied are you with our delivery service? | 3 | 21 |
| How satisfied are you with our delivery service? | 4 | 53 |
| How satisfied are you with our delivery service? | 5 | 45 |
| How satisfied are you with the product descriptions? | 1 | 11 |
| How satisfied are you with the product descriptions? | 2 | 22 |
| How satisfied are you with the product descriptions? | 3 | 18 |
| How satisfied are you with the product descriptions? | 4 | 50 |
| How satisfied are you with the product descriptions? | 5 | 48 |
Insights
A rating scale from 1 to 10 is commonly used for measuring brand sentiments on a numerical scale.
The rating scale ranges from 1 (poor or unsatisfactory) to 10 (excellent or outstanding). The purpose of the Likert Scale Rating is to provide a standardized way for people to rate something based on their opinion.
The 5-point Likert scale measures the degree of agreement or disagreement with a statement.
One of the examples of statements you can use on a 5-point Likert Scale is:
I enjoy going to the movies.
In conclusion, using a Likert Scale Rating is an effective way to gain insights into your market’s opinions and preferences. However, analyzing this data can be challenging without the proper charts.
This is where ChartExpo comes in.
ChartExpo is a Google Sheets add-on you can use to visualize your survey data using game-changing graphs, like Likert Scale Charts.
The visualization tool offers a free trial. This means you can test out the various charts and see how it can improve your survey data storytelling.
And at just $10 a month after a 7-day free trial, ChartExpo is an affordable investment.
Sign up for ChartExpo today and start creating compelling survey-based visualizations that will help you make data-driven decisions.
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