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You’ll agree when we say getting sense of survey data is one of the most complex and time-consuming tasks a business can undertake.
Why?
Survey data is complex and may involve both textual and numerical information. And this calls for a change in strategy, especially during the analysis phase.
This is where specialized survey tools, such as the Likert Scale, come in. Likert Scale is one of the many charts tailor-made specifically to help your business extract actionable insights from survey data without consuming much time.
Yes, you read that right.
Freemium data visualization tools, such as Google Sheets, lack survey visualization charts.
It turns out you don’t have to ditch your Google Sheets in favor of other costly tools in the market.
You can improve your Google Sheets by installing third-party apps (add-ons). This will enable you to access advanced and specialized charts for survey data visualization.
This blog will walk you through how to get started with survey visualization using tons of easy-to-follow Likert Scale examples.
You don’t want to miss the rest of the blog if your goal is to improve your survey data storytelling skills.
Before we dive into the practical Likert Scale examples, let’s explore the definition, role, and key components of the chart.
A Likert Scale is a one-dimensional chart you can use to collect attitudes and opinions of your target market.
This psychometric scale can help you understand the views and perspectives of the market towards your brand. The Likert Scale comes in different variants to help your business personalize its communication, among other benefits.
This chart measures the qualitative data (opinions and sentiments) by categorically assigning value. In other words, responses are measured based on their disagreement or agreement level.
The Likert Scale is based on the rationale that the strength and intensity of the respondents’ answers are linear. More so, they can be measured on a scale ranging from a complete agreement to a complete disagreement. You can use a wide variety of topics (general and specific questions) to probe respondents about their level of agreement, perceptions, or belief towards your brand.
Keep reading to learn how to get started with this survey data visualization using Likert Examples (in the coming sections).
Questions should be easily related to the sentence’s answers, regardless of whether the relationship between the item and sentence is evident.
Survey participants’ responses should always have two extreme positions and an intermediate option that serves as the bridge.
The more items on the Likert Scale, the higher the reliability of insights produced.
You can augment your chart to a seven-point Likert Scale by adding “very” to both extremes of a five-point chart. A larger scale improves the reliability of your results drastically.
You have an option of working with only even values by eliminating the “neutral” possibility in your Likert Scale examples.
You’ll agree when we say measuring and analyzing the quality of products or services using the market perspective is increasingly becoming a norm.
The Likert Chart examples (which, we’ll cover later on) are increasingly helping businesses like yours understand their niche markets in-depth.
Essentially, you can use this chart to analyze responses (opinions, beliefs, and sentiments) from a just-concluded survey exercise.
Besides, you can empower your potential customers to decide how your products and services can best serve their needs.
How?
You can achieve the aforementioned by having them provide their honest opinion (data) about the critical issues they feel you should address, such as quality of a product/service, customer service, price, etc.
We recommend you try all the levels of Likert visualization and note differences in insights.
Wait, there’s more!
You can use Likert Scale Chart to visualize different types of raw survey data using a variety of scales, namely: nominal, ordinal, interval, and ratio. Check them out below:
Nominal scales classify data without any quantitative value, similar to labels. For example, “select your mobile phone’s brand from the list below.”
The choices provided may not be related.
Ordinal scales depict the order of values. For instance, when you rank your monthly needs, some, such as healthcare, may rank higher than entertainment.
Interval scales depict both the order and difference between values. Moreover, data intervals remain equivalent along the scale. However, this scale lacks a valid zero point.
And this means participants have to record an answer that falls somewhere along the scale.
An example of an interval scale is an IQ test.
Ratio scales depict the order and difference between values. But unlike interval scales, they have a valid zero point. With ratio scales, there’s quantitative value because the absence of an attribute can still provide information.
For example, “Select the average amount of money you fashion.” Choices like $75-$100 rank higher than $50-$75 on this scale.
Remember, a ratio scale has an actual zero point since a buyer may spend $0 on fashion. Even though this person’s answer is zero, that response still provides valuable insight into the market behavior.
Keep reading to learn more about this visualization with easy-to-understand Likert Scale examples (in the coming section).
The Likert Scale is increasingly becoming a must-have tool for businesses like yours when it comes to collecting critical insights, such as customer satisfaction or employee experience.
This highly insightful chart for survey data analysis comes in two major types, namely:
Use this Likert Scale example to collect sentiment and opinions data without using a neutral option. This variant comes with 2 options, namely 4-Point and 8-point scales.
Let’s check them in great detail.
This Likert Scale example displays extreme options for respondents. Besides, it comes without a neutral choice.
The 8-point Likert Scale example shares remarkable similarities with the 4-point variant except for size.
Use this chart variant to provide survey participants the choice of responding neutrally. The Odd Likert Scale comes in 3 types, namely 5-point, 7 -point, and 9-point scales.
This Likert Scale type has five-answer options you can use to gather market sentiments and opinions towards your brand. Besides, you can give respondents an option to provide neutral answers if they don’t wish to deal with extreme choices.
The 7-point Likert scale adds two more answer options at the extreme ends of a 5-point Likert scale.
A 9-point Likert scale is quite uncommon, but you can use it by adding two more answer options to the 7-point Likert scale question.
Remember, the more levels you provide in your Likert Scale examples, the broader array of reliable opinions and sentiments you will get.
For instance, if your goal is to measure a service, such as store experience or customer engagement, you’ll benefit greatly by adding more sections for users to express their opinions freely.
The main advantage of adding more sentiment levels is to deter respondents from congregating in the middle options (neutral questions) of your Likert Scale Chart. Respondents are more likely to answer middle questions, especially when subjected to sentiment levels that misrepresent their true feelings.
By adding more sections in your Likert Scale examples, you increase the chances of capturing your target respondents’ honest attitudes devoid of distortion.
But, choosing more items has a trade-off.
In today’s world, people have limited attention spans. When evaluating possible sentiment levels in a survey, our brains can only remember seven of these at a time. And this means the quality of responses is likely to decline with more added levels in a Likert Scale.
Based on insights above, we recommend using a 5-point Likert Scale to get high-quality responses from the target market. Why?
The 5-point Likert Scale example (above) comes with a neutral position to ensure all categories of responses are attended to by the survey participants.
Before we delve into the top 5 Likert Scale examples, let’s explore the benefits you and your business stand to enjoy.
Whether you’re trying to determine how your employees feel about their work or what your customers think about your products or services, you can trust Likert Visualization.
So what are the benefits of Likert Visualization?
A typical customer satisfaction survey uses an ordinal scale that allows users to rank their opinions.
For example, a 5-point Likert scale asks customers to specify their levels of agreement with a statement, from high to low, with one neutral option in the middle.
Likert Scale responses for customer service are incredibly flexible and can be used to measure a variety of sentiments, such as from agreement, frequency, and desirability.
For example, if your goal is to identify how often customers use your online help portal, frequency responses (Never, Rarely, Sometimes, Often, Frequently) would be helpful.
You can use Likert Scale responses to gauge the sentiments of your employees towards their job tasks.
By leveraging the Likert Scale, you can easily keep tabs on your employees’ level of engagement and sentiment. For example, you can easily find out how aware employees are toward career advancement opportunities available.
As a Marketer or event professional, you can easily leverage Likert Scale examples to collect valuable insights into the success (or failure) of events.
You can use a post-event survey to evaluate the overall event experience or probe the probability of attendance of future events.
The Likert Scale should be your go-to survey data visualization chart because it goes beyond the conventional ‘yes/no responses. And, it provides respondents with a high degree of flexibility to express their opinions with levels that best represent them.
What does this mean to you and your business?
Extracting key insights from your survey data should never be time-intensive or even overwhelming. Leverage Likert Scale examples to gain hidden, actionable insights into your data to power your decisions.
So how can you access Likert Charts?
Freemium data visualization tools, such as Google Sheets, lack advanced charts tailor-made specifically for surveys. However, we’re not implying you do away with Google Sheets.
You can supercharge it with easy-to-use third-party apps called add-ons. ChartExpo is a reliable and amazingly easy-to-use add-on you can install in your Google Sheets to access survey charts, such as the Likert Scale.
So if you’re looking for a data visualization tool to create easy-to-interpret charts to charge up your survey results presentation, check no further.
ChartExpo comes with over 50 chart templates tailor-made and there are few charts which are specifically for survey data visualization. These insightful charts include the Likert Scale, Score Bar, Customer Satisfaction, Rating Bar, and NPS Charts.
In the coming section, you’ll come across Likert Scale Examples detailing how to install and get started with ChartExpo.
You’re close to the finish line. You don’t want to miss the coming section.
So how can you visualize your survey data using a 5-point Likert Scale? Let’s first understand the scaling in 5 scale Likert Scale Chart.
1 = Strongly Disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly Agree
Imagine you run a company, and you want to get feedback about your products from your loyal customers. You want to personalize the way they benefit from your core offerings to increase their lifetime value.
Let’s assume you’ve already commissioned a survey and gathered the data below. Let’s visualize the tabular data below using ChartExpo’s 5-point Likert Scale examples.
| Questions | Scale | Responses |
| Was it hard to use our product? | 1 | 324 |
| Was it hard to use our product? | 2 | 176 |
| Was it hard to use our product? | 3 | 230 |
| Was it hard to use our product? | 4 | 130 |
| Was it hard to use our product? | 5 | 200 |
| Was the product good purchase? | 1 | 138 |
| Was the product good purchase? | 2 | 186 |
| Was the product good purchase? | 3 | 176 |
| Was the product good purchase? | 4 | 230 |
| Was the product good purchase? | 5 | 270 |
| Is the product affordable? | 1 | 50 |
| Is the product affordable? | 2 | 138 |
| Is the product affordable? | 3 | 186 |
| Is the product affordable? | 4 | 176 |
| Is the product affordable? | 5 | 500 |
| The product is affordable. | 1 | 95 |
| The product is affordable. | 2 | 220 |
| The product is affordable. | 3 | 49 |
| The product is affordable. | 4 | 99 |
| The product is affordable. | 5 | 176 |
| How likely are you to recommend this product to others? | 1 | 330 |
| How likely are you to recommend this product to others? | 2 | 160 |
| How likely are you to recommend this product to others? | 3 | 200 |
| How likely are you to recommend this product to others? | 4 | 138 |
| How likely are you to recommend this product to others? | 5 | 186 |
| Is there any improvement we should bring in the product? | 1 | 330 |
| Is there any improvement we should bring in the product? | 2 | 160 |
| Is there any improvement we should bring in the product? | 3 | 200 |
| Is there any improvement we should bring in the product? | 4 | 138 |
| Is there any improvement we should bring in the product? | 5 | 186 |
There are two methods to installing the ChartExpo add-on for Google Sheets.
The first method is to visit the Google Workspace Marketplace and enter “ChartExpo” into the search bar.
Press the blue Install button. Again, you will have to accept some permissions and you may have to confirm your Google account.
Each category has specific list of charts.
Note how easy it is to extract insights from the table.
Overall, the brand scores 3.1/5, which is above-average. The likelihood customers will refer the product to other scores 3.9/5, which is a magnificent performance.
The 4-point Likert scale examples come with frequency-centric options, namely never, rarely, often, and every time.
You can customize your chart with agreement-centric options ranging from strongly disagree to agree strongly. Check out a sample question with frequency-centric possibilities below.
“How often do you require customer care assistance?”
A 6-point Likert Scale provides respondents with a broader range of options that best represent their sentiments and opinions.
If you want to include a neutral point in your Likert Scale Chart, you can combine the “slightly agree” and “slightly disagree” options.
Suppose your goal is to gauge satisfaction sentiments.
In that case, 6-point Likert Scale examples can be calibrated to offer the following options: Extremely satisfied, very satisfied, somewhat satisfied, somewhat dissatisfied, very dissatisfied, and extremely dissatisfied.
Check out a sample survey gauging employees’ sentiments towards a brand using a 6-point Likert visualization type.
“The organization invests time and money to keep the employees updated with technology?”
Suppose your goal is to gauge satisfaction sentiments. In that case, 7-point Likert Scale examples can be customized to offer the following options: satisfied and dissatisfied as the extreme points and a neutral option at the midpoint.
Below is a sample survey gauging the sentiments of customers towards a business using a 7-point Likert Scale.
“Indicate your Satisfaction Levels with our customers’ services.”
Likert Scale Chart is a graphical representation of Likert Scale. You can use to collect attitudes and opinions of your target market.
This psychometric scale can help you understand the target market’s views and perspectives towards your brand. The Likert Scales come in different variants, such as the 5-point type.
Whether you’re trying to find out how your employees feel about their work or what your customers think about your products or services, use Likert Visualization.
You can use this chart to gauge the sentiments of people towards phenomena. For instance, how employees perceive a career advancement program.
A Likert Scale Chart is based on the rationale that the strength/intensity of an attitude or opinion of a respondent is linear. That is, on a continuum from, let’s say strongly agree to disagree strongly.
Besides, it assumes that people’s attitudes can be measured.
Haven’t installed the ChartExpo yet? Try now
Visualizing survey data does not have to be time-consuming and mentally draining.
To save time, we recommend you try insightful and specialized survey charts, such as the Likert Scale. There’s a ton of Likert Scale examples to get you started with survey data visualization in this blog. Yes, you read that right.
Some of the types of Likert you can use to visualize your data include:
If you’re an ardent user of Google Sheets, you cannot access this chart. It’s not available in Google Sheets.
The solution is to supercharge your spreadsheet tool with third-party add-ons, such as ChartExpo.
Why ChartExpo?
ChartExpo is incredibly easy to use, produces simple and insightful charts, and most importantly, has over 50-plus advanced charts.
Give this ChartExpo a try today this 2021, to get unlimited access to high-level insights from your survey data.
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