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Keywords are the bridge between your target audience and your business. It’s the single ingredient that help you get found on search engine platforms. If you’re in the hospitality or travel industry, you should consider incorporating keywords for travel into your content.
As a business person, you need to understand your customer persona. Who are they, and what are they interested in? They’re most likely surfing the internet looking for solutions to their challenges. Your job is to understand what these challenges are and create relevant content around them.
However, to be found, you need to know the phrases (or keywords) people use while making search queries. And if you’re in the travel industry, you should be more concerned with keywords for travel.
Nothing else should bother you!
In this guide, you’d figure out what keywords for travel are, and how it’s important for your business. You also get to see top related keywords for travel, and the questions people are asking online.
Travel keywords are phrases or search terms people use when making search queries on search engine platforms. Nowadays, people look up their destination online before embarking on the journey. To do these online searches, they use phrases or search terms. These are called keywords for travel.
A typical travel keyword is made of a niche descriptor and a geographical modifier. The structure is similar to the one seen below:
Niche descriptor + Geographical modifier = Travel keyword.
For instance:
Travel Agents + in New York = Travel Agent in New York.
The rules are not set in stone. After all, each searcher is a unique human. And there are thousands of variations for the search phrase. Here are some examples of keywords for travel.
Online marketing is arguably the best way of drawing more people to your business. With online marketing comes other pieces like PPC and Search Engine Optimization. Keywords are what make queries on search engine platforms work.
To rank high on Google and other search engines, you need a good blend of the right keywords. And if you’re like other marketers, you probably desire the most coveted Google first position.
After all, being on Google’s first page translates to more traffic. If other marketing pieces are in place, you’d most likely convert a huge chunk of your traffic. More conversion translates to more bookings and business.
As a business person, you need to properly design your website in such a way as it ranks on Google’s first page. Google’s first page means massive traffic — and that’s good for business!
Aside from aiming to be on Google’s first page, you need to consider running campaigns on pay-per-click platforms. By using the right travel keywords, your campaigns get seen by your ideal audience.
Here are some good examples of travel keywords for your SEO and PPC.
If you don’t perform some keyword research, you’re pretty much moving in the dark. That will put your brand’s online visibility at risk. To get the best out of keywords for travel, here are some easy keyword research processes.
Have a spreadsheet that has all your keyword ideas. That way, you can easily go to it when you need to recall your keywords. Furthermore, it helps you ascertain that the keywords are always incorporated into your web page and blog post.
However, you need to keep your keyword list updated. If your keywords are up-to-date, you won’t have to bother about the constant change in the travel industry.
Google is one of the best keyword research tools. However, you can try other options like the PPCexpo Keyword Planner. The tool helps you gain insights about the search volume, low bid and high bid. It’s also built with some filtering features.
You can sort out the results quickly based on search volume, low bid/high bid, short-tail or long-tail etc. It is just a chrome extension and once it is installed you will get the result on your Google search result page (SERP).
Here’s what the tool looks like.
After you’ve curated your list of keywords, you’ve got to choose your top picks. You can do that by filtering them by their search volume. Navigate to the search volume column, and sort from the lowest to the highest.
You’ll also need to filter keywords by their competition and search intent. For this, take advantage of advanced keyword suggestion tools like the one offered by SE Ranking to generate thousands of similar and related keywords along with these metrics and apply corresponding filters.
If you’ve got several products, you can do keyword research for each product. For instance, if you manage a car rental service and a luxury car hire service, you need to do keyword research for each service offering. Yes, these two services fall under the same category, but keyword research will help you expand your reach.
A foreign expatriate may need an affordable car hire service. And the customer may not use regular search terms.
When you have an offline business that’s located in various locations, you have to do keyword research for each of the businesses. Perform regular keyword research and incorporate the locations into it.
Keyword analysis is not easy. If you’re using PPC platforms to run campaigns, then you’d have a hard time analyzing your keyword performance. Keyword performance is largely dependent on multiple factors in Google Ads. To monitor it, you’d need a tool like the PPC Signal.
If you’re a newbie, here are some features to help you get started with the tool.
The PPC Signal comes with some flexibility. The user can analyze other metrics from the chart. This will make the user make an informed decision. Other tools in the market are not as flexible as PPC Signal.
You need to keep a close eye on your dimensions. Other competing tools only detect the best vs. the poor. They also tend to pinpoint increase bid, decrease bid, or pause. However, the PPC Signal comes with lots of flexibility:
The PPC Signal offers you lots of insight into your keywords. There is also the keyword filter option to help you generate information about specific keywords.
Information from the dashboard is represented as signals. If you look at the first insight, it is providing information that cost per conversion is increasing. This is also highlighting which campaign, ad group and keyword it is happening.
PPC Signal tool keeps continuous monitoring on keywords. If any unexpected scenario is detected in the keyword performance, it will generate signals immediately.
There’s the option of exploring each signal. This way, you get to easily analyze your metrics and see how the keywords are performing in your campaigns.
Here are some keywords for travel to consider.
You should focus on highly relevant keywords. These are keywords that are closely related to your business. They could also be closely tied to your industry.
The term keyword refers to a single word. When search engines were newly launched, the algorithm was somewhat straightforward. And lots of people make search queries using single words. Nowadays, search engines support terms with phrases with multiple keywords.
Short-tail, long-tail, questions, and intent targeting are the four keyword types.
Main keywords are also known as primary keywords. A piece of content is typically centered around these types of keywords. Primary keywords are usually the main topic on a page.
Thorough keyword research is a vital piece of your SEO. However, it doesn’t end there — you need great content. Good content is the best SEO. You need to attract visitors to your website and keep them glued to it. And that’s possible if you have great content they can consume.
With great content, you get to easily build trust among your audience and boost your conversion rate. If you’re in the travel industry, you can generate lots of attention for your business by running campaigns on PPC platforms. And that’s where keywords for travel come in.
Furthermore, you need a tool like PPC Signal to help you monitor your campaign. When it comes to keyword research, you need to consider the PPCexpo Keyword Planner.
Now you know vital things about keywords for travel, how would you start your keyword research process?
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