Keywords are phrases (or terms) that represent the main topic or idea of a content. These phrases (or terms) make it easy to retrieve information from search engine platforms.
In this guide, you will discover why keywords are important for businesses.
You will also discover the right tools for performing proper keyword research for business.
Keywords help in boosting the online visibility of your business. By incorporating the right keyword into your content, businesses will:
Furthermore, using the right keywords will help you boost your conversion rate, and increase your brand recognition. Aside from all these, incorporating the right keywords into your content gives you a competitive edge in the marketplace.
To identify the right keyword for your business, you need to perform thorough keyword research. And that involves identifying and analyzing words (or phrases) people use when making search queries. Keyword research is a vital component of a content marketing and search engine optimization (SEO) strategy.
The primary essence of keyword research is to figure out words (or phrases) that are relevant to a business. Usually, these are words (or phrases) that generate high traffic to a business. Optimizing your business content and ad campaigns around these words (or phrases) is a sure way of becoming relevant in the digital ecosystem.
Keyword research also helps business owners to:
Here are easy on-page optimization steps you should know.
Here are some reasons why keywords play a crucial role in content creation.
One of the best keyword research tools for finding keywords for business is the PPCexpo Keyword Planner. Let’s say you’re selling healthy food online, you need to figure out what people are looking for. To do that, you need to input “Healthy Food” into the tool. After that, results similar to the one below will be displayed on your screen.
Here is other information you will get from the tool.
The tool helps you find keywords that are similar to your business. By merely inputting the primary keyword, a list of similar keywords will be displayed for you.
Search volume shows you how popular your keyword is. There’s a filter option to help you narrow down your keyword research to keywords with your preferred search volume. For instance, the tool helps you narrow down your search to keywords with a search volume between 60,000-90,000. From the list given, you need to focus on keywords having high intent and high search volume.
Bid shows you how much you’ll be charged anytime someone clicks on ads that feature your keywords. As a business person, you need to focus on keywords with low CPC.
There are visualization tools to help you represent your keyword data. You can either opt for the scatter plot or bar chart. To use the scatter plot, navigate to the Chart menu and click on “Scatter Plot.”
After that, a screen similar to the one below will be displayed for you.
To check the global search of your keyword, select the “All” option.
The globe icon will be displayed on your screen, and a table similar to the one below will be displayed on your screen.
To find long-tail keywords, navigate to the “Keyword Type” menu and click on “Long-tail keywords.”
After that, a list of long-tail keywords will be displayed on your screen.
After the completion of your keyword research, there is the option of exporting your keyword data. To do that, click on the “Export” button.
Keywords for business are words (or phrases) used in representing a brand offering or topic within an industry. These words (or phrases) boost search engine visibility and make online marketing more effective.
Keywords for SEO business are targeted phrases (or terms) that show the products, services, or solutions offered by a business. Strategically optimizing your web content with these keywords is one of the best ways of attracting organic traffic to your business.
To generate keywords for SEO, you should consider manually writing down a list of possible keywords. Alternatively, you can opt for keyword research tools like the PPCexpo Keyword Planner.
Ideally, you should target about one to four keywords per page or around a single topic. You can also use these keywords (or their variations) within your content or header tags.
Keyword research is a vital piece of content marketing and SEO. With keyword research, businesses get to:
As a business person, keyword research tools will help you identify high-volume and popular keywords. And these keyword types are probably the ones to help you get the most from your marketing campaigns. When it comes to keyword research tools, you should consider the PPCexpo Keyword Planner.
The tool helps you identify data about your keywords. The data could be information about:
The PPCexpo Keyword Planner also comes with visualization tools to help you represent your keyword data. These visualization tools are scatter plots and bar charts. All these visuals make it easy for you to interpret your keyword data and make informed decisions.
Now you know the right keywords for business, what things will you be looking out for during your keyword research process?
We will help your ad reach the right person, at the right time
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