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Home > Blog > Digital Marketing > PPC >

How to Find Keywords for Blog Using Keyword Research Tool?

Keywords are phrases (or words) that represent a concept or topic within the content. Keywords aid in the search optimization, content discovery, and categorization of content.

Keywords For Blog

This way, it will be easy for prospects to quickly discover content by merely inputting queries on search engines.

ppc-signal-optimization-tool

All these help in capturing the essence of information provided by the content.

  1. What is the Importance of Keywords?
  2. How to Conduct Keyword Research?
  3. How Do Keyword Optimization Tips Rank Higher?
  4. How to Find Blog Keywords Using Keyword Research Tool?

What is the Importance of Keywords?

Here are some vital benefits of keywords.

  • Search Engine Optimization (SEO): Keywords help your content rank high on search engine result pages. This will, in turn, boost your brand visibility and also increase the organic traffic of your website.
  • Content Categorization: Keywords help in the classification and organization of your content. This makes it easy for prospects to go through your libraries, content databases, and archives.
  • Effective Communication: Keywords help in conveying the main ideas to the reader. Readers can easily get a good grasp of the content.
  • Targeted Advertising: Keywords play a key role in ad targeting. With keywords, you will easily target your desired audience based on their search behavior and interests.
  • Information Retrieval: Using keywords, prospects get to quickly locate data or documents within a database. All these ease the process of performing research and accessing information within a database.
  • Social Media Engagement: Hashtags and keywords play a role in content discovery across social media platforms. This way, prospects can easily follow up on any topic (or discussion) of their interest.
  • Programming: When it comes to programming languages, keywords ensure proper execution and the maintenance of code consistency.
  • Academic Research: Scholars looking for relevant papers and articles can use keywords to aid their academic research process. Keywords facilitate a thorough literature review process.
  • Brand Visibility: Consistent use of a specific keyword could tie it to your brand messaging and identity. All these contribute to your brand recognition.
  • User Experience: Using keywords boosts the user experience of your prospects. After all, keywords help them to easily navigate through your content.

How to Conduct Keyword Research?

Here are steps to conducting comprehensive keyword research.

Define Your Audience and Goals:

  • Ascertain your objectives: Are you optimizing for content creation, paid advertising, or other predefined purposes?
  • Identify who your target audience is and their search intent.

Brainstorm Initial Keywords:

  • What phrases (or words) are relevant to your product, or topic?
  • Long-tail keywords, synonyms, and other kinds of variations need to be considered during your keyword brainstorming session.

Use Keyword Research Tools:

  • Take advantage of tools like the PPCexpo Keyword Planner and the Google Keyword Planner during your keyword research process.
  • Using your initial keywords, explore related keyword suggestions, trends, competition, and search volume.

Analyze Competitor Keywords:

  • Take a close look at your competitor’s websites to identify their target keywords.
  • Perform some analysis on their Meta tags, content, and headlines to figure out their keyword strategy.

Prioritize Keywords:

  • Opt for keywords that have significant search volume, competition, and relevance.
  • If you’re looking to generate targeted traffic with lower competition, then you need to opt for long-tail keywords.

Assess Keyword Intent:

  • Know the difference between transactional, navigational, and informational keywords. You should also know the right keywords that match your user intent.

Group Keywords:

  • Group keywords into categories (or clusters) based on their intent and relevance.
  • Keyword grouping helps in content organization and optimization of related keywords.

Check Trends and Seasonality:

  • Google Trends and PPCexpo Keyword Planner are some of the best tools for analyzing keyword trends and seasonality. This will help you figure out the most popular keywords in your niche.

Create Content and Optimize:

  • Create relevant, high-quality content around your preferred keywords.
  • Optimize on-page elements like headings, meta descriptions, alt text, and title tags using your target keywords.

Monitor and Adjust:

  • Use the right tools to keep a close eye on your keyword performance.
  • Use the insights obtained from your analytic reports to adjust your strategy. Focus on trends and keep replacing underperforming keywords with the right ones.

Localize and Long-Term Strategy:

  • Take advantage of local keywords during location-based targeting.
  • Create a long-term strategy that adapts to your audience’s behavior and emerging trends.

Evaluate and Refine:

  • Keep analyzing the effectiveness of your preferred keyword strategy.
  • Your keywords should be refined and updated based on industry shifts, search algorithms, and audience behavior.

How Do Keyword Optimization Tips Rank Higher?

Here are steps to optimizing your keywords.

  • Choose Relevant Keywords:

Always create your content around trending keywords. Using relevant keywords helps boost your credibility in the marketplace. You also need to understand the search intent behind the queries your prospects are making. It will help you create content that aligns with your audience’s needs.

  • Long-Tail Keywords:

Use long-tail keywords that reflect what your audience is searching for. Long-tail keywords typically generate less competition, and they tend to draw more targeted traffic.

  • Keyword Placement:

Your primary keyword should be inserted in your meta description, title tags, and other relevant places in your content. Some of the places you need to place your keywords are in your headings and subheadings.

  • Quality Content:

Create valuable, high-quality content that resonates with your target audience. The best SEO is great content. And creating great content is a sure way to make search engines prioritize your content.

  • Semantic Keywords:

Semantic keywords help search engines get a good grasp of what your content is about. Google algorithm is designed to understand context and user intent — and semantic keywords play a role in that.

  • Avoid Keyword Stuffing:

Excessive use of keywords makes your content sound unnatural. Keyword stuffing fosters a poor user experience and lowers your search rankings.

  • Mobile-Friendly and Fast Loading:

A mobile-friendly website with fast loading helps boost your search ranking. And that should be a vital piece of your keyword strategy.

  • Internal and External Links:

To boost the credibility of your content, you need to add internal links to other pages of your website. You also need to add external links to reputable websites within your industry.

  • Optimize Images and Videos:

Alt text and descriptive file names should be used for your videos and images. Relevant keywords should be added during the setups. If properly done, it will improve your search ranking and content accessibility.

  • Structured Data Markup:

One of the ways of helping search engines figure out your content context is by using structured data markup. It also helps in showcasing rich snippets on search engine results.

  • Regular Updates:

Your content should be evergreen and relevant at all times. All these help maintain your web authority and search visibility.

  • Social Signals:

Engaging with your audience on social media platforms helps boost your social signal. It also impacts your search ranking to a large extent.

  • User Experience:

To boost your user experience, the content on your website should be:

  • Easy to navigate
  • Easy to read
  • Visually appealing.
  • Analytics and Monitoring:

Tracking organic traffic and keyword performance is possible with analytic tools. Use data obtained from the tools to adjust your keyword strategy.

  • Backlinks and Outreach:

High-quality backlinks should be built from relevant and reputable websites. It helps boost your content authority.

How to Find Blog Keywords Using Keyword Research Tool?

Let’s say you’re looking to write an article about “Burger Recipe”, The first step is to research for the primary keyword. You can do that by inputting the keyword “Burger Recipe” into the PPCexpo Keyword Planner.

Keywords For Blog
  • Similarity:

The tool helps you find keywords that are similar to your business. By merely inputting your guess keyword, a list of similar keywords will be generated for you.

Keywords For Blog
  • Google Search Volume:

The tool is built with filters to help you focus on keywords with significant search volume. Let’s say you’re focused on keywords with 1300-1400 search volume, the filter option will help you narrow down your research process to this kind of keywords.

Keywords For Blog
  • Low and High Bid:

Bids show you how much you will pay anytime someone clicks on the ad that features your keywords. As a rule, you need to focus on keywords with low CPC from the list generated by the tool.

Keywords For Blog
  • Visualization:

There are visualization tools that help you represent your keyword data. You can either opt to represent your data using the scatter plot or bar chart. To use the scatter plot, navigate to the chart menu and click on “Scatter Plot.”

Keywords For Blog

After clicking the scatter plot, an image similar to the one below will be displayed for you.

Keywords For Blog
  • Global Search:

To check the Global Search of your keyword, navigate to the settings and click on “All”. A globe icon will appear and the global search volume data will be displayed on your screen.

Keywords For Blog

The global search volume data will be displayed in a table similar to the one below.

Keywords For Blog
  • Long Tail Keywords:

If you’re keen on using long-tail keywords, navigate to the “Keyword Type” menu and click on “Long-tail keywords.”

Keywords For Blog

A list of the long tail keywords will be displayed on your screen.

Keywords For Blog
  • Export:

After the keyword research process, there’s the option of exporting your data. To do that, click on the “Export” button.

Keywords For Blog

FAQs

What are the Best Keywords for Blogging?

Best blogging keywords should be high-volume, relevant terms that align with the focus of your blog. You can consider using long-tail keywords to address your prospect’s intent. Aside from that, you can also use trends to boost the visibility of your content.

ppc-signal-optimization-tool

How Do I Find Keywords for My Blog?

Keyword research tools like the PPCexpo Keyword Planner are ideal for finding keywords for blogs. The tool helps you generate relevant topics, and explore similar search terms.

How Many Keywords are Needed for a Blog?

One to four keywords can be used in creating content around a topic. You can use a primary keyword and some variants of the primary keyword.

What are the 3 Steps to Keyword Searching?

The steps to keyword searching are:

  • Find the right keywords
  • Analyze the keywords
  • Target the keywords.

Wrap Up

By now, you probably know that keywords are words (or phrases) prospects use when making search queries on search engines. Creating content around these words (or phrases) will help you get the most out of your content strategy.

Keywords are a vital piece of your search engine optimization (SEO) strategy. Without keywords, it will be somewhat difficult to get your content to show up on search engines. Choosing the right keywords will help you:

  • Attract targeted traffic
  • Improve your SEO
  • Organize your content
  • Engage your readers
  • Address the queries of your target audience.

To get the right keywords for your content, you will need a good keyword generator. And that’s where the PPCexpo Keyword Planner comes in. The tool offers valuable insights like bid values and search volume. It also comes with advanced charts to help you visualize your keyword data. When it comes to visualizing your keyword data, you can opt for charts like scatter plots or bar charts.

Now you know how to find keywords for blogs, what tool will you be using during your keyword research process?

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