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Whether you’re looking to build a robust SEO strategy or PPC campaign, you’d need to perform good keyword research. There’s no doubt that keyword research impacts everything you do online.
From identifying the right content topics, email outreach, content promotion, on-page SEO, and everything in between. When it comes to keyword research, you’d need a good keyword suggestion tool.
Keyword research is not a new concept. Lots of actionable guides have been produced about it, and there are ways of performing keyword research for your small business.
Yes, unlike popular belief, keyword research is a great fit for small-size business owners. Without adequate keyword research, coming up with content that resonates with your audience may be a challenge.
The number of keywords for small businesses is almost limitless. All you need is the right tools to help you figure out the right keywords that fit your business.
The secret recipe for a good SEO and PPC strategy is great content. Yes, great content is king. However, to produce great content, you’d need the right keywords. It’s safe to say that keyword research is the foundation of great content.
Choosing the right keyword is almost always an issue. It’s always difficult to identify the right keyword to focus on. And that’s where the keyword suggestion tool comes in.
With keyword suggestion tools, you get to easily identify and analyze search terms (or phrases) that fit your business. In this guide, you’ll discover the benefits of a keyword suggestion tool, and why you need one for your SEO and PPC.
A keyword suggestion tool is typically used in PPC and SEO marketing to generate a list of potential phrases (or keywords) that are relevant to a website or business. With these tools, you can easily analyze search terms people use while making search queries in search engine platforms like Google, Yahoo, or Bing.
Keyword suggestion tools offer insights into the competitiveness and popularity of phrases (or keywords). This way, you get to identify the right keywords (or phrases) that best fit your business.
Keyword suggestion tools also help in the research for long-tail keywords. Long-tail keywords are specific and can easily rank high on search engine platforms.
Keyword suggestion tools offer a list of keywords (or phrases) that are relevant to your website or business. It uses data that is obtained from search engine platforms. Here is how it works.
Here are some benefits of a keyword suggestion tool for content marketing and SEO strategy.
Whether you’re looking to generate paid or organic traffic, you’d have to incorporate the right keywords into your digital marketing strategy. Most keyword research tools in the market are somewhat limited in terms of usefulness and functionality.
To generate the best result from your digital marketing strategy, you’d need the right tools and keywords. And that’s where the PPCexpo Keyword Planner comes in. The PPCexpo Keyword Planner gives you access to a vast number of relevant keywords.
Aside from that, you’d get access to helpful information like the estimated CPC and search volume. There’s also the option of representing your data in a visual format. This way, you get to easily choose the right keywords for your business.
For instance, if you’re doing some research on the keyword “Toys for Kids”, the PPCexpo Keyword Planner will offer you a list of relevant keywords. During the research, you’d generate results similar to the one below.
Keyword search volume is the number or volume of searches for a given keyword within a timeframe. Since you’ll be generating lots of traffic and new visitors from search engines, then you’d have to pay attention to the search volume.
Your ads will appear on search engine result pages, and you’ll be charged whenever someone clicks on the ad. You need to consider the amount you’d be charged whenever your ad generates clicks — and that’s what high bid and low bid are all about.
As a business person, you’re better off with keywords that have low CPC. From the list of keywords with low CPC, you need to come up with keywords that fit your business.
The PPCexpo Keyword Planner is built with one-click quick filters that help you fine-tune your results.
The tool is built with charts that help you visually represent your keyword data. For instance, if you want to represent your keyword data using scatter plots, you have to merely select “Scatter Plot”.
After selecting “Scatter Plot“, visualization similar to the one below will be displayed on your screen.
To generate the global keyword data, you need to select “All” found on the location settings.
The global keyword data will be displayed on your screen.
The tool helps you filter out both long-tail and short-tail keywords. This way, you get to focus on the type of keyword you desire while saving time. By merely navigating to the keyword tab, you get to select the keyword type you’re searching for. After that, the results will be displayed on your screen.
To generate the list of long-tail keywords on your screen, select long-tail keywords.
Export:
After completing the keyword research, there is an option to download it. To download your keyword data, click on the “Export” button.
Finding keyword ideas is possible with PPCexpo Keyword Planner and other keyword suggestion tools. With these tools, you get to analyze your search trends and pretty much identify relevant topics within your industry.
When it comes to competitiveness, short-tail keywords are the most competitive keyword types. They’re typically general and brief and are made of one or two words.
Short-tail keywords generate high competition and search volumes. After all, a large number of people and businesses are looking to rank for these types of keywords.
Here are the three main factors to consider while choosing a keyword.
A keyword suggestion tool is a keyword research tool that generates hundreds of long-tail keywords that are relevant to your business. Google Autocomplete is usually used in the process.
Keywords play a vital role in the creation of great content. If you’re not using the right keywords, your content marketing and SEO strategy may fall apart. However, identifying the right keywords is almost always impossible if you don’t opt for the right keyword suggestion tool.
With the right keyword suggestion tool, you’d easily pinpoint the best keywords ideal for both your paid advertisement and website content. The right keyword suggestion tool offers valuable insights like:
When it comes to choosing a keyword suggestion tool, you should consider the PPCexpo Keyword Planner. With the tool, you get to easily expand your list of keywords, and possibly drive more quality traffic to your website. This will, in turn, generate more leads and sales in your business.
The PPCexpo Keyword Planner is built with an easy-to-use interface, and it’s a great fit for marketers who are looking to perform a robust keyword research process.
Now you know what a keyword suggestion tool is, will you be targeting long-tail or short-tail keywords?
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