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You’ve done all the groundwork that goes into picking and building a niche site. But it doesn’t end there — you’ve got to publish top-performing content on your website, and that’s where keyword research and analysis comes into play.
With the advent of search engine platforms, everyone can access information by merely clicking on a phone or computer. To make inquiries using search engines, people use certain phrases or words — and these are known as search terms.
Keyword research for niche sites is an extensive process that involves analyzing and finding search terms for purposes like general marketing or search engine optimization (SEO).
Keyword research and analysis showcases search terms (or queries), the popularity of such search terms, its ranking difficulty, and much more.
Simply put, keyword research and analysis provides a comprehensive overview of search terms your target customers are using on search engine platforms like Google. Is keyword research any good, and what are the benefits of performing adequate keyword research for niche sites?
To understand this blog, if you install PPCexpo Keyword Planner first you by the end of this reading you will have an effective knowledge of finding and shortlisting keywords for your PPC and SEO strategies.
As stated earlier, keyword research and analysis provides an overview of the search terms your target audience is using on search engines. Such insight, if properly utilized, would help you understand your audience’s search intent, improve your content strategy, and your overall marketing strategy.
Other important benefits of keyword research include
You probably think that you have a good grasp of all the nitty-gritty of your business. Well, that’s not entirely correct. Keyword research helps you to have a good grasp of your brand. What is your value proposition? Good keyword research helps you to identify all these and more.
Which keywords are your competition using, and how are they ranking on search engines? It also helps you to identify what people are searching for.
False assumptions hurt, and they could damage your brand in the long run. Proper keyword research helps you to eliminate false assumptions so you can pinpoint what your customers are searching for in the marketplace.
Search Engine Optimization (SEO) has evolved over the last ten years, and it’s much more than stuffing keywords into your content so it could rank well on search engines.
Don’t get it twisted, embedding keywords into your content is good, but if you want to up your game, then you’ve got to pay close attention to the search intent. That is the intent behind such keywords.
What questions are your customers asking, and why are they asking such questions? Well, that’s a brief overview of what search intent is all about.
Speaking of search intent, they are of four different types — informational intent, investigational intent, transactional intent, and navigational intent.
A good number of search engine users seek information. The user seeks answers to some questions. Information intent keywords may not likely yield sales, but it provides an opportunity to engage with the target customers.
It’s the bridge between pure, regular research and research that leads to a transaction. For instance, if you are searching for the best web hosting services for your next business website. It’s pure research that would probably lead to a transaction.
Keywords with transactional intent are primarily tailored to help the searcher make a purchase. When a user uses such keywords in addition to buying words like coupon, shipping, discount, and buy, then the searchers would probably purchase (or subscribe) to a product or service.
When users use specific keywords to search for a company or brand on search engine platforms. Sometimes, the user has to be familiar with the company or brand before searching for it on search engines.
Here’s the thing, great content is content that provides a solution to the search intent. That’s not to say that keyword research is of no use. You’ve got to do your keyword research, and also understand the search intent.
Here’s how it works…
If you use the right SEO tools like PPCexpo Keyword Planner, you would easily know how popular the target keywords are among your audience. Also, you get to dive right into the mind of your audience, identify what they want, and create content that resonates with their exact need.
For starters, you can opt for keywords with high search volumes per month. With such keywords, you get to target the right keywords your audience is yearning for.
Let’s say you already have the PPCexpo Keyword Planner Chrome Extension installed on your computer and you are looking for reliable web hosting companies for your new website launch. All you’ve got to do is to perform a search to discover the available options.
With the PPCexpo Keyword Planner, you would get a list of keywords that suit your intent. For instance, when you search for the best web hosting company, the PPCexpo Keyword Planner will display related keyword options like the ones displayed below.
This, in itself, is an informational search. But the search reveals some brands that might interest you. By merely researching for any of the brands on the screenshot, you would have moved from informational to a navigational search. And when you start comparing brands, then it would be an investigational search with a mix of informational search.
Now you have a good grasp of what keyword research for niche sites is, and why it is important, here are some benefits of performing keyword research for a niche site.
Keyword research and analysis is a vital step in your marketing campaign. Regardless of how long you’ve been in your industry, and how well you know your customers, creating content off the top of your head is a recipe for failure.
If you want to rank high in search engine platforms, then keywords are the way to go. Since over 70% of internet users never move past the first page of Google, any content that does not appear on the first page will do you no good.
Using keyword research is a fast track to being seen online. You not only get to appear on the first pages of search engines, but you also get to address the questions in the minds of your audience. You see, it’s a superpower, and it’s one sure way of making significant progress online.
Back to the question — what are the benefits of keyword research for niche sites? Well, here are what you need to know.
1. Audience engagement: First things first, figure out what keywords have the potential of driving traffic to your website, and then create solid content around such keywords.
By creating good content around the right keywords, you would get your niche website rank on the first page of search engines, and also boost the retention time on your website.
A good retention time, to some extent, will increase the lifetime value of a customer.
2. Boost conversion: Customer conversion is everything. You are in business to make a profit. To make a profit, you’ve got to convert your traffic.
Keyword research helps you create relevant content. And relevant content is a sure way of attracting the right traffic to your website. Qualified traffic coupled with good ad copies makes you one step away from gaining paying customers.
One of the best ways of ascertaining if you are creating the right content is by knowing if you are answering the questions on your customer’s mind.
3. Saves time: You don’t have all day as a business owner. And if you are not creating the right content, you are leaving money on the table. Any content that is not increasing your bottom line is not worth it.
Keyword research and analysis helps you to identify the right keywords. This will, in turn, boost your return on investment (ROI) in the long run.
4. Discover other keywords: Proper keyword research helps you to discover other keywords — it expands your long-tail effort. Experts claim that long-tail search is one of the most popular kinds of search — it makes up about 70% of search traffic.
Effective keyword research not only helps you to rank high on search engine platforms but also helps you to break into other markets and gain more visibility.
5. Discover marketing trends and insight: Keyword research helps you track customer behavior and identify marketing trends. It helps you stay on top of current industry trends and popular events happening in your industry.
This way, you get to create top-notch content that is relevant to your audience.
6. Put keywords in the right location: It’s one thing to figure out the right keywords. It’s another thing to place these keywords in the right spot. If keywords are placed in the right spot, it would boost your organic search ranking.
One sure way of improving the crawlability of your website in search engines is by optimizing keywords in your alt text, page title, URL, and anchor text.
Moving on, here is how to perform keyword research for your niche website.
Whether you are an amateur or a veteran marketer, you will discover effective ways of pinpointing the right keyword for niche sites. This way, you get to design and execute a solid keyword strategy. It also helps you to target the right keywords for your business.
Enough said!
Here are simple steps to perform adequate keyword research.
You can start by coming up with some relevant topics you want to rank for in your business. These topics will make up the generic bucket list, and it could be five to ten relevant topics.
The goal is to use this bucket list as a starting point. With this bucket list, you get to generate other specific keywords in the long run.
Let’s say you are in the blogging business, or you desire to develop the blog section of your website. Your best bet is to list those topics you blog about frequently. Alternatively, you can opt for topics that come up during sales or when you are interacting with your customers.
Assume the personality of your target customer. What kind of content are they yearning for, and how can you help them solve their most pressing problems?
If you manage a business like PPCexpo that offers effective PPC tools, you can generate topic buckets.
The figures to the right of the keywords represent the monthly search volume (hypothetical data). These figures give a good grasp of how relevant and important the keywords are to your audience. With such data, you can proceed to create topics using the keywords.
Now you have some relevant keywords with a sizable monthly search volume and are likely to perform well on search engines, you can proceed to create topics using these keywords.
As an expert in your industry, you can intuitively come up with some topics using these keywords. The ideal topic is the one that’s likely to be searched by your audience.
Let’s say you opt for an “advertising campaign”, here are some topics that would be a good fit for you.
It’s not an exhaustive list, and the goal is not to come up with a final list of topics. At this point, you merely desire some list of topics that’s likely to be searched by your ideal target audience.
Furthermore, you can get keyword ideas by figuring out the keywords your website is already getting found for. To do that, you’ve got to use traffic analytics tools like Google Analytics.
Repeat the process for other keywords on your list. And if you’ve got issues coming up with relevant keywords, you can merely reach out to the customer support team of your company and ask for the terms customers use while making inquiries. These terms may possibly be the keywords you are looking for.
Nowadays, you need good SEO techniques to rank high on search engine platforms like Google. Good SEO goes beyond stuffing keywords in your content. Your content should solve problems and offer solutions. To do that, you must understand user intent.
Why did your customer land on your website, and what specific problem are they seeking a solution to? Well, that’s a rough overview of what user intent is all about.
Taking keywords at face value is not appropriate. To get the most out of a keyword, you must understand the intent behind such a keyword.
For example, if you are researching for the keyword phrase “how to launch a profitable campaign” for an article, you’ve got to ask yourself some intent revealing questions.
Does the keyword campaign mean social media campaign or PPC campaign? Answers to these questions will determine the direction of your article.
One of the best ways of identifying user intent is to enter the keyword phrase into a search engine and take a close look at the type of result that shows up. To a large extent, this content shows the user intent, and your article should be somewhat related to the results.
If you have a hard time coming up with more keywords on a specific topic, then you’ve got to consider related search terms that pop up when you search for a keyword using Google.
By merely scrolling to the bottom of the SERPs, you would see some suggestions for related searches.
You can take it a step further by searching for any of the related searches and take a close look at the related search.
Keyword research tools like the PPCexpo Keyword Planner not only help you identify the right keywords but also help you to see similar keywords which might others be using in your same niche.
Alternatively, you can do effective keyword research by using Google Keywords Planner. Here’s how to do just that.
First off, you’ve got to sign up for the Google Keywords Planner. After signing up, and completing the necessary registration process, you can proceed to choose your tool.
You can either opt for the Discover new keywords or the Get search volume and forecasts option.
To get the best value for your time, here are simple tips to follow.
The results you would get from the Google Keyword Planner will be results that match your criteria.
PPCexpo Keyword Planner helps you to identify the right keywords that would possibly generate high traffic and conversion for your business. It also provides a rough cost estimate for ranking a specific keyword.
All in all, it provides a thorough breakdown of what it would take to rank high for a specific keyword.
For instance, if you search for the “best web hosting companies”, here is what you would get.
By clicking on the keyword type option, you would get a drop-down menu that showcases options like short-tail and long-tail keywords.
By selecting the long-tail keyword option, you will get the result shown below.
If you prefer visualized data, you can get that done by choosing any of the visualization features like Bar Chart or Scatter Plot.
Choosing the Bar Chart option displays the result below.
The Scatter Plot shows a similar result to the one shown below.
You see, the PPCexpo Keyword Planner showcases your target in various formats. This way, you get to make more informed decisions.
Whether you are a marketer, or someone who manages a business, or one of your primary goals is to promote your products and services — and that can be made possible by merely driving traffic to your website.
To drive traffic to your website, you’ve got to rank well on search engines for some specific keyword(s), and that’s where keyword research comes into play.
Keyword research helps you to identify the right keywords that have the potential of ranking well in search engines.
Good keyword practices are one of the primary ways of getting found on search engines. Ideally, keywords are words (or phrases) that show a brief overview of what the content is about.
Search engines like Google use such data to determine if the content is relevant to the search query. The data provided by the keyword(s), is used, to a large extent, to determine the position of your content on search engine result pages (SERPs).
Keyword research is much more than looking out for some word(s). It’s about questions and phrases your target customers are using to make searches on search engines. These questions (or phrases) are a vital piece of any marketing campaign.
Whether you are a marketer or advertiser, keyword research should be a vital piece of building a profitable niche site. Since you know what your business is all about, you can proceed to look out for relevant keywords and create valuable content around them.
To get started, you can opt for the Google Ads Keyword Planner. However, if you are keen on playing the long game, then the PPC Keyword Planner should be your best bet.
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