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Keyword research for Google Ads is an integral part of your marketing strategy. If you don’t know the terms and phrases your target audience is using, how would you reach them? If you’ve already got a list of keywords, that’s fine. But you can take it a step further by expanding your list of keywords.
To get more results, you should consider exploring new keyword verticals, especially areas you’ve not explored before for your campaigns. Not only that, you’ve got to consider reviewing your campaigns for new keyword opportunities — there may be a goldmine lying somewhere!
Different interest and intent levels can be represented using different keywords. Potential customers who are still considering your product or service offering use search terms that are somewhat different from those who are close to conversion. Just like other areas of your business, you need to have an action plan, and come up with reliable ways of getting there.
With Pay-per-click (PPC) advertising, you can easily reach your business goals — but that will be much faster if you know your target keywords. Keywords are the backbone of any solid marketing strategy. And if you come up with the wrong set of keywords, you’d be building a mediocre campaign.
In this guide, you’ll discover ways of doing comprehensive and in-depth keyword research for Google Ads, specially the smartest one by using PPCexpo Keyword Planner.
Keyword research for Google Ads involves finding the query strings, words, and phrases people use when searching for information on their preferred topic. Furthermore, it also involves the frequency these words or phrases are used on search platforms like Google.
If you’re looking for a reliable way of expanding your organic or paid search marketing campaigns, then you’ve got to consider keyword research for Google Ads. And there are lots of tools to help you perform a thorough keyword research for Google Ads. But the primary goal is to identify the right search terms that align with your business offering, and also have a decent search volume.
Aside from search volume, you need to consider other metrics like competition level, cost-per-click (CPC), and site authority. While creating your digital marketing campaign strategy, and your Search Engine Optimization (SEO), you need to consider keyword research because:
Keyword analysis involves analyzing search phrases or keywords that drive visitors to your website. And that could be using paid or organic search. When it comes to the starting point of a search marketing campaign, you’ve got to think of keyword analysis.
By having a good grasp of what visitors use when doing an online search, you’d properly tailor your landing pages and content in such a way that you get to drive more traffic and probably boost your conversion rates. Therefore, if you’re a Google Ads expert, you need to consider keyword analysis.
Good keyword research for Google Ads should follow an orderly routine that helps you accomplish your business goals. The routine is not set in stone. You need to go over it from time to time.
This way, you’d notice places that need updating as at when due. Furthermore, since the marketing environment is always evolving, a regular revisit of your keyword research process will help you identify any lapses and fix them.
Some changes that would trigger a revamp of your keyword research process could be:
If you’re considering keyword research for Google Ads, here are some points to keep in mind.
You need to analyze your list of current keywords to see how they are performing. If you’ve got a relatively small list of keywords, then you need to make a quick Google search to see their current ranking. Also, take a close look at the search volume and ranking history of the keywords.
To determine if your site already ranks for a set of keywords, you’ve got to use Google Search Console. The primary goal is to identify the baseline for your keyword performance.
By using the metrics you’ve gathered on your keywords, you can easily separate poor-performing keywords from the good ones — and you also get to see those which are performing poorly but are worth looking into.
The poor-but-worthwhile performing keywords are those with reasonable volume and impressions, but with lower clickthrough rates and ranking. The poor-but-worthwhile keywords are not to be discarded. You’ve got to keep them aside, and probably insert them into your existing keyword strategy.
Before starting a keyword research process, you need to carefully come up with well-defined goals. Without a goal, you may end up wasting your time.
There are times when keyword research for Google Ads will churn out keywords that you could potentially rank for. But if these keywords can not attract your ideal customer persona, then there is no need to go for them. It’s pretty much a wasted effort, and you could end up not achieving your desired goals.
Before formulating your goals, here are some questions you need to ask.
Answers to these questions help you focus on keywords that could potentially help you achieve your desired goals.
This is a typical case of internal research. It all begins from your head with a mix of your industry or business experience. Come up with a list of keywords that best describe what your potential customers are looking for in various stages of their buyer journey.
The primary purpose of this internal research process is to provide a blueprint that helps you understand what’s important in your business.
One of the sure ways of discovering the next set of keywords to target is by monitoring the keywords of your competition. If your competitors have been in the market longer than you, then taking a close look at what keywords they’re targeting is probably a wise use of your time. Chances are, they’ve covered most keywords in the industry. And that could be due to a careful research process on their part, or by merely stumbling into these keywords.
Google search engine is an underrated keyword research tool. By merely typing keyword(s) into the Google search engine, you’d get suggestions that give you an idea of what you’re looking for. But it doesn’t provide extra information like the CPC and search volume of your target keyword.
For instance, when you type “Blue Jeans” into the Google search box, results as shown below will be displayed.
The SERP features like “Related Searches” and “People also ask” boxes can be of great help when it comes to using Google as a keyword research tool. And all these features can be found at the bottom of the Search Engine Result Page.
By incorporating these related keywords into your content, you can easily address the searcher’s intent, and also rank well on search platforms.
If you have a Google Ads account, then you should consider exploring Google’s free keyword planner. Navigating the tool is pretty straightforward. All you have to do is log into your account and select the “Tools” bar option on your right.
Google Analytics helps you monitor your web traffic. It offers a plethora of data that helps you make an informed decision. Google Analytics helps you:
To get all this information, you’ve got to check out the Traffic Sources tab on your Google Analytics dashboard. From the results, you get to identify the keywords your potential customers are using to find you. But why is it important? Well, if you know the keywords potential customers are using to find you, you can proceed to optimize your website for those keywords.
One of the most reliable ways of uncovering new keywords is by using keyword research tools.
If you’re considering using keyword research tools, you should explore tools like the PPCexpo Keyword Planner. Professional keyword research tools have lots of benefits like:
Let’s have a look below, if your niche is about sports cycle one you will type the word in Google Search bar you will find the results on the same bar and as well as on the right side of the Google SERP. Related keywords, volume, CPC and similarity percentage information which make you feel easy to decide your keywords. You can filter out the results based on different parameters.
Whether you prefer paid or organic search marketing, keyword research is one of the major things you need to consider. If you go for a free keyword suggestion tool, then you’d be setting yourself up for some limitations. After all, these tools usually offer limited utility and results.
If you desire better results and want the most out of your campaign, you’d need tools that help expand your keyword results — and that’s where the PPCexpo Keyword Planner comes in.
Give it a try to this keyword research tool and get a good results for your effort you are putting in finding the keywords.
After your research, you need to take time to translate your findings into actions that generate your desired results. You have to be on the lookout for opportunities — and the cost of maximizing such opportunities.
For instance, if a keyword has some high traffic potential with a high cost of winning a good ranking on search engines, then you’ve got to reconsider your stance on such a keyword. Furthermore, if it will not help you achieve your business goal, then it may not be worth it after all.
As a general rule of thumb, you’ve got to put all keywords in a spreadsheet and create columns that showcase metrics like average search volume and CPC bid price.
After comprehensive keyword research for your campaign, the next step is to incorporate them into your Google Ads campaigns. But before incorporating them, you’ve got to take your time to analyze them. There are few tools that help in analyzing your keywords — and that’s where the PPC Signal tool comes in.
The PPC Signal tool shows you what’s wrong with your campaign, and how you can optimize it for better performance.
For instance, if you want to optimize the keywords for your campaign, all you’ve got to do is navigate to the PPC Signal dashboard and select the keywords option. From there, an automated signal will be generated on your dashboard and various campaign metrics will also be displayed on the dashboard.
Next, you’ve got to generate more insights by clicking on the Explore icon.
By clicking on the Explore icon, you’d get a graphical representation of your campaign that shows you how it’s performing. You also get to know how long your campaign has been moving downward.
There is the option of representing your result in a tabular form. This way, you can compare other metrics and see how the campaign conversions are performing.
The signals help you keep a close eye on your keyword performance, and also show you other metrics that may be affecting your conversions. From the insights, you get to easily take the right action thereby generating good results in a short time.
Simply put, you quickly make the right decisions without draining your campaign budget.
Keywords are phrases or words that are embedded in your ads, and they match the terms people are searching for. Choosing relevant, high-quality keywords for your PPC campaign is a sure way of reaching your target audience.
Keyword traffic analysis helps you identify content topics that resonate with your audience. For your audience to connect with these topics, the topics have to be useful and informative. As a business owner, your content production should focus on high commercial intent and the most valuable keywords. Your paid search campaigns have to be structured in such a way that it targets relevant keywords.
Keywords are components that make up your ad group. And that, in turn, makes up your campaign. If your target keywords have low search volumes, then you’ll generate little to no traction in your ads. Also, if your keywords do not resonate with your target audience, then you’ll attract the wrong people — and that’s a waste of time!
For instance, if you’re researching the keyword “how to start a blog” as one of your content pillars. The blog could be a blog post or a blog website, and your target audience’s search intent will likely influence the direction of the article.
SEO and PPC keyword research are often underrated. A thorough keyword process can help you discover areas of your business that are worth looking into. Furthermore, it will help you optimize your website, landing pages, and ads for better conversions.
To get started, you need to consider a tool that offers real-time data. And if you get the right tool, you’d have a simple and painless keyword research process. The right tool helps you save resources, work on the best-performing keywords, and refine your keyword list.
Finding the right keywords is not enough — you must know how to use them. But it all starts with having the right tool — and that’s where the PPCexpo Keyword Planner comes in.
Now you know all there is to know about keyword research for Google Ads, how will you find profitable keywords to boost your business growth?
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