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Whether you’re an SEO specialist or someone who wants to do well in the online market space, you probably know the benefits of incorporating keywords into your content — and the Google Keyword Planner is a must-have tool.
Yes, the Google Keyword Planner is a great tool, but there are keyword planner alternatives to help you in the long run. Aside from other keyword planner alternatives, you can also use a free keyword research tool to fine-tune your SEO strategy.
If you’re a newbie in the digital marketing industry, here is a simple way of looking at keywords.
Let’s say you hop into Google and search for ‘Best Shoes for Men’ or ‘Best Running Shoes for Athletes’. These words constitute keywords, and they could be long or short. Internet users use keywords all the time, and as a producer in the digital marketing space, you’ve got to do some keyword research to figure out the exact keywords your target audience is using.
If you know what your audience is looking for, you would easily tailor your content to meet their needs. That is, your content not only ranks well on search engine result pages (SERPs) but also solves problems for your audience.
Keyword research is the process of uncovering what your target audience is searching for whenever they are on search engines. As a business owner, if you don’t know what your audience is looking for, you would likely struggle in creating content that would be of value to them.
Aside from business owners, search engine platforms like Google are always on the lookout for keywords. Keywords help in website crawling, and it pretty much helps search engine platforms to decode the content on your website, and rank it.
Keyword research helps you to dive into the minds of your audience. Yes, it’s one of the reliable ways of identifying what your audience is searching for. Keyword research helps you to pinpoint the exact words and phrases your audience are using when making search inquiry.
The best part…
You don’t need to break the bank to perform a robust keyword research process. There are free keyword research tools to help you every step of the way. These tools help you to easily identify factors like the similarity of certain keywords and search volume CPC.
Without a robust keyword research process, you would probably make silly mistakes while launching your marketing campaign. To get started on keyword research, you can opt for a Google keyword planner alternative like the PPCexpo Keyword Planner.
But that doesn’t stop you from asking the tough question — Are there other Google keyword planner alternatives? Well, here’s what you need to know.
There is no doubt about this — Google Keyword Planner is arguably the best free keyword research tool out there on the market. It’s available to everyone, provided you’ve got a Google Ads account. However, if you’re not comfortable with Google Keyword Planner, you can opt for a keyword planner alternative like the PPCexpo Keyword Planner.
Professional search marketers who desire top-notch productivity, intelligence, and unparalleled value can opt for the PPCexpo keyword planning tool. With the tool, you would get several premium features that are not found in other keyword planner alternatives.
With the PPCexpo Keyword Planner, you get to generate the right keyword for your business. This will, in turn, help you to generate high volume conversion and traffic for your business. What’s more, the tool helps you to see the rough budget for ranking certain keywords for your business.
If you’re looking for a detailed breakdown of what is required for some keywords to rank high on search engine platforms, then the PPCexpo Keyword Planner is possibly your best shot.
Let’s say you’re using the tool to search for the keyword “skincare clinic”, here is your possible result.
The PPCexpo result presentation is second to none. It shows the tabular keyword data, related search terms, and also provides scatter plot examples of the data set.
The best part…
The tool offers a reliable way of measuring the similarities between keywords. It also shows how these keywords are distributed between the XY-axes.
After each search, you would get the related keywords displayed in a tabular format. Next, click on the chart icon to get your results represented in a scatter diagram. The image below is a typical example of what your result will look like in the PPCexpo Keyword Planner tool.
The green area represents keywords with low costs and high search volume. Keywords found in this area are a great fit for campaigns. PPCexpo also has a feature that lets you shortlist short tail and long-tail keywords.
If you’re still skeptical of using the PPCexpo keyword planner, here are some features that are worth considering.
Cost is a huge factor to consider before making a buying decision. Regardless of the kind of PPCexpo marketing tool you will be using, you’ve got to consider the cost. Is it worth your investment, and will the value offered justify the cost of the tool?
But that’s where the free PPCexpo Keyword Planner comes into play — it’s a great Google Keyword Planner alternative.
With the free version of the PPCexpo keyword planner, you would perform comprehensive keyword research at zero cost. What’s more, you would gain 500 credit units each day. Yes, 500 credits for your research work — and each credit is equivalent to a single keyword. Simply put, the PPCexpo keyword planner allows you to perform intensive research on 500 keywords per day at no cost.
Now that’s good value!
However, if you manage a large account that requires over 500 daily keywords, you’re better off purchasing extra credit units from the PPCexpo keyword planner tool. Here is an overview of the credit pricing.
If you desire over 400,000 credit units or have a custom keyword need, you’ve got to contact the team at PPCexpo.
Before choosing your keywords, here are six vital factors to consider.
The keyword search volume is one of the vital metrics to consider during keyword research. When you know the keyword search volume, it will help you…
Simply put, a good keyword is one that your users regularly use while making search inquiries. If no one is using your keyword, then you would be sure of driving zero traffic to your website.
The measure of how easy (or difficult) it is to rank your keyword on search engine platforms is the keyword competition. As a search marketer, you should pretty much know how much effort and time is needed to rank high on a search engine for your preferred keyword.
Low competition keywords are keywords that can be easily ranked high on search platforms. To have (or maintain) a top-ranking for low competition keywords is easy — not much work is needed. Most times, you won’t have to build many links or have a good domain rating to rank for low competition keywords.
Therefore, if you want to go far in little time, focusing on low-competition keywords is probably your best shot.
To a large extent, keyword difficulty shows how broad a keyword is. A shorter keyword could translate to greater difficulty in ranking for such keywords. It could also mean higher competition — and such keywords are called head keywords.
Identifying new keywords may be an obvious hack, but looking out for the keywords your audience uses may be somewhat tedious. If you’re a newbie in the industry, or you’re not familiar with the website you’re working on, then you can generate solid ideas through keyword research.
Here are some reliable ways of doing just that.
Once you’ve generated your list of ideas, you’ve got to refine them and remove keywords with high competition and low monthly search volume.
In digital marketing, a keyword is a word (or group of words) that internet users use to make search inquiries in search engine platforms like Google. Keywords are vital parts of an SEO strategy. It’s also a vital component of written web copy. Most times, it could be found in the titles, SEO elements, and content).
If you want to drive qualified leads and traffic to your website, then keyword research should be an integral part of your on-page SEO. The primary goal of keyword research is to identify the right words or phrases your target customers use to make search inquiries while navigating the web in search of various products and services.
Having a spreadsheet with your keyword data is good, but the problem lies when you manually analyze it. Let’s face it, it takes time and effort to go through the list line by line. However, if you opt for a Google keyword planner alternative like PPCexpo Keyword Planner, you would pretty much get a comprehensive list of keywords from Google, coupled with some charts for a thorough analysis of the keywords.
When you’ve got the right set of keywords, you can easily launch a campaign that drives lots of eyeballs to your business.
Now you know an excellent Google keyword planner alternative, what keyword(s) will you be looking up with the PPCexpo tool?
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