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Keywords are words (or phrases) that give an overview of what your content is about. In SEO, keywords are words (or phrases) prospect use when making search queries. If every visual and text-based content on your website is tuned down to a word (or phrase), those words (or phrases) become your primary keywords.
But how do you get keyword ideas? Well, this guide shows you everything you need to know and how to get started.
In this guide, you will discover what the Google keyword analysis tool is, and how to use it. But first, you will have to know what keyword analysis is.
As a business person, you desire your website to rank on the top page of search engine results. For that to happen, you need to create relevant content that aligns with what your prospects are looking for.
Keyword ideas are recommendations or suggestions for specific phrases (or terms). These are terms (or phrases) that can be used for:
These keyword ideas typically come from your target topics or themes. And when done right, they can be used to improve your online visibility and overall reach.
To get the right keyword ideas for your business, you need to perform extensive research — and that includes analyzing:
The primary objective is to identify those words (or phrases) your prospects use while making search queries. By incorporating these keywords into your overall content strategy, you will boost your likelihood of getting found on search engine result pages.
Keywords are the bridge between what your prospect is searching for, and the content on your website. The use of the right keywords boosts your chances of getting found on search engines. And if you rank high on search engines, then you will most likely generate lots of traffic to your website.
Furthermore, keywords help search engine platforms crawl your website, and discover how relevant it is for your target audience. The more people see your web content, the more likely you’ll generate more organic traffic.
The use of the right keywords help you align your web content with what your prospects are looking for. This way, you will most likely create content and deliver products that align with their needs.
If you’re looking to improve or revamp your search engine optimization, then you can start by researching for the right keyword ideas.
Here are some benefits of keyword ideas.
Keywords help boost your search engine ranking. You can start by incorporating keywords into web elements like:
With the right keywords, you can help search engines figure out how relevant your content is. And if your content matches the search query, your web page will appear at the top of the search engine result page.
A thorough analysis of your keyword helps you figure out what your prospects are looking for. This will, in turn, help you create content that meets their needs.
Keyword idea tools like the PPCexpo Keyword Planner and Google Keyword Planner offer valuable insight into your keyword data. With these tools, you can easily identify relevant and popular keywords within your industry. And if you have the right keywords in place, optimizing your content to fit your target audience will be a breeze.
When users input their queries, they’re usually offered some search suggestions. These suggestions are gotten from popular search terms. Simply put, these suggestions show you what people are actively searching for. By merely incorporating suggested keywords into your content, you will create content that aligns with the most popular search queries in your industry.
Always keep a close eye on how effective your keyword is. Monitor metrics like:
All these help you identify the keywords that are generating the most results for your brand.
Here are quick ways of generating keyword ideas.
Let’s say you’re looking to sell weight loss medicine online, you can perform your keyword research process using the PPCexpo Keyword Planner. To get started, you should input “weight loss medicine” into the tool. After that, an image similar to the one below will be displayed on your screen.
Other information gotten from the PPCexpo Keyword Planner are:
The tool shows you keywords that are related to your business. And that can be obtained by merely inputting the seed keyword.
The search volume shows you how popular your keyword is. Let’s say you want to narrow down your search to keywords with a 1300-27,000 search volume, the tool can help you do that. All you need to do is apply the filter option. Furthermore, you can also include keywords with high intent during your research process.
Bid shows you how much you’ll pay every time someone clicks on your ad that features your preferred keyword. As a rule, you should focus on keywords with low CPC from the list of keywords generated from the tool.
The tool helps you represent your keyword data using compelling visuals. You have the option of choosing either the Bar Chart or the Scatter Plot.
Let’s say you select the scatter plot, you will get an image similar to the one below.
The tool helps you check the global search volume of your keyword. To do that, select the “All” option.
After that, a globe icon will be displayed on your screen, and your keyword data will be represented in a table.
There’s the option of using the tool to identify long tail keywords. To do that, click on the “Keyword Type” option. After that, select “Long-tail keywords”.
A screen similar to the one below will be displayed on your screen.
After completing your keyword research, there’s the option of exporting the data. To do that, click on the “Export” button.
Here are steps to help you come up with good keywords.
Here are the criteria for targeting keywords:
When it comes to keyword research tools, you should consider the PPCexpo Keyword Planner.
The most Googled keywords as of July 2023 are “Amazon” and “YouTube”.
Keywords are words (or phrases) people use when making search queries on search engine platforms. Keyword ideas are the backbone of an SEO strategy. The right keywords will help you:
To get keyword ideas, you should consider using keyword research tools. The right keyword tools show you keyword ideas that relate to your business. It also shows you the search volume of your preferred keyword ideas.
When it comes to keyword research tools, you should consider the PPCexpo Keyword Planner. The tool shows you vital metrics like:
Aside from these metrics, the tool is built with a visualization feature to help you represent your keyword data. You can represent your keyword data using either the scatter plot or bar chart.
Now you know the steps to finding the best keyword ideas, what tool will you use in your research process?
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