Categories
Keyword research is the bedrock of a robust Search Engine Optimization (SEO) strategy. Without the right keywords, it will be difficult to maintain your web visibility. However, to find the right keyword for your business, you will need to use a keyword generator for your website.
Gone are the days when SEO just involved stuffing keywords into your content. Nowadays, SEO is a broad industry, and lots of things have to be in place for you to get your desired result. At its core, SEO involves identifying the right opportunities online and coming up with strategies to make you visible online. And all these are tied to discovering the right keywords using keyword generators for websites.
Also, you’ll learn the following:
Keyword research for a website involves finding and analyzing the right phrases (or words) people use when making search queries. It’s a vital piece of SEO, and it helps business owners to get a good grasp of their target audience’s search behavior.
The right keywords for your business should meet these three criteria:
If you incorporate the right keywords into your web content, you will most likely boost your visibility, and generate more traffic to your business.
You have to pay attention to these three elements when performing keyword research.
If your web content meets the needs of the searcher, then it’s relevant. And relevant web content is ranked high on search engine result pages. Furthermore, you should aim at producing the best resource that meets the user’s query.
If you’re an authority in your industry, then you will be ranked high on search engine result pages. To become an authority, you should enrich your website with helpful, and valuable content. Promoting your content on social media platforms also helps to boost your web authority. Aside from all these, you need to focus on building quality backlinks to your website. If your website is not perceived as an authority in your industry, it will be hard to rank high for it.
Targeting keywords with low search volume is synonymous with setting up a shop in a ghost town. Regardless of how high-ranking such a keyword is, you will most likely not get found on search engine result pages. After all, no one is making search queries using such keywords.
The monthly search volume (MSV) shows the number of times people use a keyword to make a search query.
Good SEO keywords should:
Relevance involves two things. First, it shows that the keyword adequately represents the product, service, or content on the website. It also shows that the keyword aligns with what the searcher is looking for.
Search volume shows the number of people that are searching for a keyword. Keywords with decent search volume will most likely generate enough traffic for your website.
The competition also has its place. You should focus on keywords with moderate competition. Highly competitive keywords are somewhat difficult to rank for. Therefore, if you’re a newbie in your industry, you should focus on keywords with low to moderate competition.
When it comes to keyword type, you should pay attention to long-tail keywords. These keyword types are longer and more specific. They also tend to generate higher conversion rates.
Furthermore, you need to know your user intent. Are your target audience looking for information, or are they looking to make a purchase?
Another thing that should be considered is your competition. Yes, analyze your competition to figure out what they’re doing. All these provide insights and unveil hidden opportunities. Finally, you need to ascertain that your keywords can be naturally incorporated into your content. As a general rule of thumb, you should avoid keyword stuffing. Keyword stuffing is a sure way to destroy your search engine ranking and user experience.
Here are easy ways of generating keywords for a website.
What phrases (or words) will your audience be using when making search queries? Go on a brainstorming session to figure out these things.
Take advantage of keyword research tools like the PPCexpo Keyword Planner. With these tools, you will discover information like
Focus on keywords that are relevant to your website. These are words (or phrases) that describe your product or service offering.
Broaden your potential keyword list using keyword research tools. Pay attention to long-tail variations, related keywords, and alternative phrases your audience may be using.
Analyze relevant metrics like search volume and competition. Focus on keywords that can generate decent search volume. You will also need to consider how competitive your keyword is.
Why are people using a specific keyword? Are they looking for a product or service, or are they seeking more information?
What keywords are your competitors targeting? Analyze your competitor’s strategy to identify hidden opportunities, and draw inspiration.
Your order of keyword priority should be based on:
Your preferred keywords should have a balance of all these factors.
A keyword generator for a website will most likely give you lots of results. The first step to narrowing down your list is by organizing your list. Come up with a keyword list for each product line or customer persona.
After that, you should drop keywords with low search volume. As a business person, you should focus on keywords that have higher search volume and low competition.
Let’s say you’re selling weight loss medicine online, the first step is to figure out what people are interested in. Choose a keyword like “weight loss medicine”. After that, search for related keywords to generate results similar to the screenshot below.
Here are the results you can get using the PPCexpo Keyword Planner.
Look out for keywords that are similar to your business. By merely inputting your guess keyword, you will generate lots of similar keywords that fit your business.
Search volume helps you figure out the keywords that fit your business. You can focus on keywords with a search volume between 1300-27,000. You should also focus on keywords with high search volume and high intent that relates to your business.
Bids show you how much you would pay whenever someone clicks on your ad. From the list of keywords, you’ll have to focus on the keywords with low CPC.
The PPCexpo Keyword Planner has built-in visualization features. The visualization feature helps you represent your data with compelling visuals. This way, you get to easily decide the right keyword(s) for your business. Let’s say you want to represent your keyword data using a Scatter Plot, all you need to do is select “Scatter Plot” from the drop-down options.
After that, an image similar to the one below will be displayed on your screen.
From the visual, you can easily pinpoint the keyword with high search volume and low CPC.
To check the global search volume data, choose the “All” option.
After that, a global icon will be shown and the data for the global search volume will be displayed on your screen.
To find long-tail keywords, click on “Keyword Type” and select “Long-tail keywords”.
Results similar to the one below will be displayed on your screen.
There is the option of exporting your keyword data for your campaign. To do that, click on the “Export” button.
Here are easy steps to creating keywords for a website.
Content analysis or keyword extraction tools are the sure ways to get a list of keywords from a website.
Here are steps to using a keyword generator.
The four keyword types are:
Without keywords, it will be difficult to maintain high visibility on the web. Aside from increasing your search visibility, keywords will help you:
To find the right keyword for your business, you should use a good keyword generator. And one such keyword generator is the PPCexpo Keyword Planner. The PPCexpo Keyword Planner helps you gain vital information about your website. These could be information like the bid values and search volume. Furthermore, there is the option of representing your keyword data using advanced charts like scatter plot charts and bar charts.
Alternatively, you can opt for the Google Keyword Planner. Just like the PPCexpo Keyword Planner, the Google Keyword Planner offers you vital information about your keyword. You can use any of these tools to generate keywords that suit your business.
Now you know how to use a keyword generator for a website, what metrics will you be looking for during your keyword research?
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
A landing page is a web page designed to drive specific actions. Learn the essentials of creating high-converting landing pages in our guide.
ROAS calculation can help you evaluate every PPC campaign's performance so that you know which of your campaigns are converting the best.
Discover the marketing lifecycle stages and how they shape customer relationships. You’ll understand their role in driving customer engagement and retention.
