Keyword Discovery Tools: How to Choose Keyword Research Tool for PPC & SEO?

The online search landscape is ever-changing. If you manage SEO (search engine optimization) or PPC (pay-per-click) campaigns, you need to stay on top of the trends.

Keyword discovery is one of the core pillars of effective search marketing. Done regularly, it can help you form a robust content strategy and improve your SEO ranking long term. The effect is more traffic, conversions, and ultimately revenue.

The answer is to use keyword discovery tools. You already have enough to worry about with your campaigns, so being able to save time and find more variations is a massive boost to your productivity. This article will consider the benefits of keyword discovery tools and what to look for when choosing the best one for your business.

Benefits of Keyword Discovery Tools

Let’s look at some of the main benefits you can derive from using modern keyword discovery tools:

Deep Keyword Discovery

Finding keywords takes up a considerable chunk of time. And there is only so much a human can do, even if they are excellent at their job. Some tools will employ machine learning and AI to apply the power of big data and computer science to find new keywords that you would never have discovered on your own. These can unlock new angles for ads and campaigns.

Metric Prioritization

You’ll want to evaluate each keyword on its own merits. Tools can help you examine average CPC, keyword volume, and more to determine if it’s worth pursuing that particular keyword or phrase.

Visualization

Visualizing the data from your keyword campaigns helps you quickly pinpoint major issues or areas of opportunity. You can separate the signal from the noise easier than if you only had spreadsheets or other data display forms.

The three benefits above only scratch the surface of what the right keyword discovery tools can do for you. But let’s look at aspects to consider when discovering keywords and how tools can weave into that.

Keyword Relevance

This is probably the most crucial factor to consider when choosing the right SEO keywords. The reason is this: the more specific you are, the better.

For example, if you own a men’s jeans company that sells online, “blue jeans for men” will be a more specific keyword than just “blue jeans.” It’s helpful to be more specific because it’s more likely that the searcher has buying intent. That means you can convert more of the clicks that you receive with these long-tail keywords.

Location-Based Keywords

Location-based searches can be an effective way to approach your campaigns. Take, for instance, someone looking for a contractor in their area. They will typically include the location in the search.

Therefore, “furniture repair” becomes “furniture repair Los Angeles” etc. If you operate in one geographic location, you may want to consider adding location-based keywords to all of your pages, since traffic from other locations isn’t going to be very much help. If your business operates in several geographic-locations, it is also wise to create a separate web page dedicated to each location. Doing this ensures your brand is present when people are searching for individual locations.

Principles of a Good Keyword Tool

So what are the signs of a good keyword tool? Let’s look at three critical factors that shouldn’t be overlooked.

Principle of Recency

People tend to remember things better the more recently they learned them. This also applies to digital advertising. For example, it’s easier to remember a set of instructions if you’ve just read them over. Make sure that you are using keywords that have recently been discovered. Otherwise, you might not get the kind of ROI you’re seeking.

Principle of Quality over Quantity

Google has a complex and interesting way of indexing and ranking pages. They want to make sure that the best keywords are getting ranked first. Google will consider how authoritative the keyword is.

Your content needs to provide concise and relevant information that will help your market. Consider covering all possible questions and queries that your market might have. Aim for quality first and let quantity take care of itself once you’ve produced enough content around the right keywords.

Principle of Transparency

A lot of tools will only try to show you the cheaper keywords. However, what matters is the ROI at the end of the day. It would help if you had a tool that makes unbiased recommendations. Not all keyword discovery tools are created equal, so make sure that your keyword tool shows you relevant results for your niche.

How Do Keyword Discovery Tools Help You Improve Your Research?

Nowadays, you can use several innovative tools and tricks to take your keyword research to the next level. In addition to helping you use keywords more innovatively and effectively, these tools and tricks also can ensure that you’re targeting your keyword research toward today’s intent-based consumers. So, let’s look at some specifics:

Survey Your Users

While many marketers agonize over keyword research, few think to ask their customers what search queries they’re using to find the products, goods, and services. They respond to the survey, and you gain instant insight into which keywords you should target. You can organize your survey results for better analysis.

Use Competitors’ Keyword Data

Many keyword discovery tools are known for giving marketers keyword domain ranks in line with Google data. This information can help you choose which keywords you want to target and how you will diverge from your competition.

Write For Humans

Search engines have changed a lot on a foundational level. That means the way that you include keywords in your copy needs change as well. Gone are the days of algorithms respecting keywords stuffing or otherwise awkwardly putting into your content.

User intent is the new name of the game, which means using the right context with your keywords. Your search experience needs to be relevant, full, and up to date. Smart keyword discovery tools go a long way in helping you achieve that.

Qualities of Good Keyword Research Tools

Not all the tools out there are created equally. Let’s look at some key qualities of keyword discovery tools that you need to keep in mind:

Both Paid and Organic Keywords

The keyword discovery tools that you use should help you with paid and organic search. You should also be able to see the search volume, the competition, and its cost. That way, you can forecast the approach you want to take. From this, you can generate a seed list of new keywords. Sometimes it’s as easy as copying and pasting a URL.

Generate New Keyword Ideas

A keyword research tool should allow you to generate keyword ideas quickly. By setting your region, your language, and more, you should get a good idea of trends, average CPC, and other bid ideas that form the foundation of a successful campaign.

Sometimes, you’ll come across a keyword that you won’t rank for on the front page. However, it could get you to page two or three. There is still a tremendous amount of traffic to be earned from those locations.

Customer Focused Ideas

Keyword discovery tools that set themselves apart are those that take a customer-focused approach. These ideas will inspire and ignite your imagination so that you can form more powerful campaigns.  Your campaigns will serve as a bridge between you and your customers.

PPCexpo Keyword Tool: Make Your Keyword Research Count

If you’re determined to get the most of your keyword research, you need to use the PPCexpo Keyword Planner as your keyword research tool. PPCexpo Keyword Planner was created for the professional search marketer looking for unmatched value, productivity, and keyword intelligence. Unlike other keyword research tools, PPCexpo offers several unique features.

For instance, it leverages the power of AI. You cannot depend on only one keyword or its exact meaningful synonym. By utilizing the supremacy of artificial intelligence, you can find highly profitable keywords.

You can also filter results. With PPCexpo Keyword Planner, you can filter the results based on monthly search volume, CPC, and similarity. You can also filter out the keyword with ranges, such as those where the volume is between 20 to 1000 and CPC up to $2.2, making it easy to shortlist your target terms.

You can even find the visualization for the similarities between your keywords and how they are distributed on the scale. As generally in keyword searching mostly focus is on high volume but less CPC, so this visualization will automatically place those keywords under the green highlighted area.

So the features are not ended here, you can copy the results in the clipboard or you can export the results as well, an excel format file will be downloaded for you.

This tool is very easy to install, you just have to install PPCexpo Keyword Planner Chrome Extension and you are good to go with the new way of searching keyword for your PPC or SEO strategies.

Wrap Up

Successful PPC and SEO marketing starts with keyword research. If you don’t have the right keywords, it doesn’t matter how good your bids are: you’re going to fail at driving the right kind of conversions. And with relevant keywords at your disposal, you can achieve higher traffic and conversions.

However, all of this is easier said than done. There is a lot of time and hassle that goes into getting your campaigns optimized, especially regarding keywords. Keyword discovery tools like PPCexpo Keyword Planner can be your secret weapon.

When you’re armed with the right tools, your online marketing can help your business achieve rapid growth. You can make great content that search engines respond to, and your target market is already searching for. The result is a healthy bottom line now and in the future.