Key Features of Google Analytics

For digital marketing professionals, merely collecting website data is insufficient. Instead, these business professionals must perform deep analysis, or risk missing out on insights that they can use to drive their companies forward.

Google Analytics now empowers digital marketing professionals with a fast, reliable web data analysis service. It enables digital marketing professionals to perform comprehensive web data analysis, visualize web insights and much more.

Ultimately, Google Analytics offers a variety of features that makes the service exceedingly valuable to digital marketing professionals. Key features of Google Analytics include:

• Data Collection and Management: Provides digital marketing professionals with a single view of web data. Digital marketing professionals also can customize Google Analytics’ data collection and management function to fit the needs of their respective businesses.
• Data Analysis: Offers immediate access to a vast array of analysis and reporting tools. With Google Analytics, digital marketing professionals can produce segmented and filtered reports to assess all aspects of the customer journey.
• Data Activation: Empowers digital marketing professionals to make more informed decisions than ever before. Google Analytics’ data activation capabilities enable digital marketing professionals to activate data, leading to improved web marketing campaigns and enhanced customer interactions across multiple web channels.

Let’s not forget about the dashboards provided by Google Analytics, either. Google Analytics gives digital marketing professionals the ability to create custom dashboards that highlight audience insights, web traffic sources and other pertinent web data. By doing so, digital marketing professionals can visualize web insights and maximize the value of web data.

A Closer Look at Google Analytics Dashboards Google Analytics dashboards include a collection of widgets that give digital marketing professionals an overview of key web metrics. They help business users monitor many metrics at once so that they can quickly check the health of a business. In addition, Google Analytics dashboards are simple to create, customize and share. They can include myriad widgets, such as:

• Metric: Illustrates a numeric representation of a single selected metric.
• Timeline: Includes a graph of a selected metric over a period of time.
• Geomap: Shows a map of a selected region, along with a specified metric plotted over the map.
• Table: Displays up to two metrics that describe a selected dimension and is laid out in a tabular format.
• Pie: Features a pie chart of a selected metric grouped by a dimension.
• Bar: Includes a bar chart of a selected metric grouped by up to two dimensions.

Each Google Analytics dashboard provides a wealth of insights to help digital marketing professionals drive actionable improvements. A Google Analytics dashboard helps take the guesswork out of web data, ensuring digital marketing professionals can realize the full value of this information.

Perhaps best of all, digital marketing professionals can craft Google Analytics dashboards in just seconds and free of charge, guaranteeing these business users won’t have to allocate significant time and resources to generate in-depth web insights.

Creating Google Analytics dashboards requires a long-term commitment. Digital marketing professionals can instantly set up Google Analytics dashboards, but these business users will need to track and analyze web insights day after day. With this approach to web data analysis, digital marketing professionals can gain the web insights they need to lead a company past its rivals.

Taking a comprehensive approach to Google Analytics dashboards is essential for digital marketing professionals at companies of all sizes and across all industries. Fortunately, Google Analytics is designed for business users of all skill and experience levels, ensuring business professionals should have no trouble incorporating it into their everyday business efforts. At PPCexpo, we want to help Google Analytics users optimize the value of dashboards.

We’re constantly searching for ways to improve our data analysis solutions, and as part of our commitment to our customers, will soon release a service that provides anywhere, anytime access to Google Analytics dashboards.

Our service, dashboard in a file, allows digital marketing professionals to transfer Google Analytics dashboards into an interactive PDF (iPDF) report format. Or, digital marketing professionals can use our service to immediately produce custom Google Analytics dashboards and interactive PDF (iPDF) reports.

As a result, digital marketing professionals can use dashboard in a file to enjoy access to Google Analytics dashboards from any location, on any device and at any time. Stay tuned for additional details about dashboard in a file.