Is Google Analytics Worth it?

For many digital marketing professionals, nothing beats Google Analytics. In fact, this freemium web analytics service offers a number of benefits to digital marketing professionals, including: 

• It enables you to optimize your web marketing campaigns. Google Analytics enables business users to find out which web marketing campaigns are effective and which ones are not. As a result, digital marketing professionals can optimize their web marketing campaigns and find the best ways to reach their target audiences consistently.
• It empowers you to improve your website. Want to find out which website pages are the most popular? Or would you like to track website traffic sources? Google Analytics helps digital marketing professionals identify a website’s strengths and weaknesses and discover innovative ways to transform an ordinary website into an exceptional one.
• It allows you to identify your target audience. Who is visiting your company’s website? With Google Analytics, digital marketing professionals can track website visitors’ locations, ages, genders and other relevant demographic information. Then, business users can leverage this information to tailor their web efforts accordingly.

Let's not forget about the value of Google Analytics dashboards and reports, either. 



Google Analytics dashboards empower digital marketing professionals with a quick, easy way to analyze website data. They are easy to create and allow business users to track a broad assortment of website data, including:

• Active visitors
• New vs. returning visitors
• Social referrals
• Top content
• Conversions

urthermore, Google Analytics provides digital marketing professionals with the ability to create custom dashboards that are:

• Easy to Create: Typically, digital marketing professionals can create Google Analytics dashboards in just minutes.
• Proven Time-Savers: With Google Analytics dashboards in place, business users can monitor website data quickly and effortlessly.
• Simple to Share: Google Analytics dashboards can be provided to business users across a company.

Google Analytics reports also may prove to be exceedingly valuable to digital marketing professionals. These reports highlight the insights contained within Google Analytics dashboards in a PDF format and ensure digital marketing professionals can assess website data from any location, at any time.

The Future of Google Analytics: What You Need to Know

Digital marketing professionals around the world use Google Analytics regularly, a trend that appears likely to continue in the foreseeable future. Moreover, it may be only a matter of time before new technologies become available that help digital marketing professionals gain the insights they need to make informed business decisions. 

For example, consider the limitations of Google Analytics' reporting capabilities. 

Google Analytics makes it simple for digital marketing professionals to export the information contained within dashboards into PDF reports. On the other hand, PDF reports lack the interactivity of Google Analytics dashboards. 

A PDF report offers a good – but not great – way to analyze website data. It provides a "basic" option for digital marketing professionals to access website data from Google Analytics dashboards. But for digital marketing professionals who demand the best web analytics support, additional help may be needed. 

Fortunately, digital marketing professionals won't have to wait long to enjoy the benefits of Google Analytics reports in a state-of-the-art report. Thanks to PPCexpo, business users can analyze Google Analytics dashboards from any location, on any device and at any time – without exception. 

How Is PPCexpo Taking Google Analytics Reporting to the Next Level?

At PPCexpo, we're dedicated to helping digital marketing professionals get the most out of website data. We also understand Google Analytics dashboards offer great resources that enable business users to evaluate website data any time they choose. 

Now, we're introducing a new service that helps digital marketing professionals take their Google Analytics dashboards on the go. 

The service, dashboard in a file, allows digital marketing professionals to generate interactive PDF (iPDF) reports based on Google Analytics dashboards. That way, business users can enjoy the interactivity of Google Analytics dashboards in easy-to-access and user-friendly reports.  

Perhaps best of all, dashboard in a file guarantees digital marketing professionals can produce Google Analytics dashboards at any time and analyze these dashboards without limitations. Dashboard in a file even enables business users to export their existing Google Analytics dashboards into interactive PDF (iPDF) reports or create custom Google Analytics dashboards and reports with ease. 

Dashboard in a file will be available in the near future – stay tuned for additional details.