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To generate massive sales for your business, people need to know and trust you. And that involves increasing your brand awareness and developing thought leadership within your industry. All these require creating valuable content around informational keywords.
In this guide, you’ll discover what informational keywords are, why they’re important, and how they fit into search intent.
Informational keywords are words (or phrases) prospects use when they want to know more about a brand offering. It’s typically used when candidates are searching for answers to their specific questions. It can also be used when the options are seeking general knowledge within the industry.
Generally, informational keywords always generate high search volume. However, their conversion rates are always on the low end. After all, people who are searching for general information are not always keen on buying the product(s).
Here is why informational keywords are important.
Informational keywords attract prospects who are seeking information about your brand offering. If you create content that addresses the needs of your target audience, you’ll position your brand as an authority source. And when people perceive your brand as an authority, they’ll most likely stick with you.
Informational keywords help in increasing your brand’s visibility and awareness in the market. Users who get informative and valuable content from a brand will most likely trust the brand. When it’s time to make a buying decision, the brand will come to mind.
Creating content around informational keywords helps a brand establish authority and be seen as an expert in the industry. By creating valuable content, you will build credibility in the market. You will also build trust in the minds of your audience. All these will boost customer loyalty and brand reputation.
There is always a high demand for informational keywords. And it always leads to the high search volume these keywords generate. By creating content around these keywords, you will be driving a massive volume of organic traffic to your website.
Informational keywords are always at the forefront of the customer journey. The initial stages of the buyer journey are where the prospects gather information about your brand offering. Engaging customers at this stage will help businesses:
Search intent shows the motivation behind a prospect’s query on search engine platforms. This way, search engines will get a good grasp of what their users are looking for, and present results that are relevant to their searches.
The types of search intent are:
These are users who are looking for explanations, answers, or information. Examples of informational intent keywords are:
Users who use informational keywords are typically at the early stage of their buyer journey (or research).
These prospects are looking to navigate through a website. A typical navigational intent keyword should have the brand name. Common examples are:
These prospects already know their destination. But they’re using search engines as a tool for direction.
These are prospects who are looking to complete an action. The action could be:
Common examples of transactional intent keywords are:
Prospects who use transactional intent keywords are ready to take action. However, they’re on the lookout for the opportunity to take action.
Here are the types of informational keywords.
Keyword research is made easy with keyword research tools like the PPCexpo Keyword Planner. Let’s say you’re looking to sell weight loss medicine online, the first step is to identify what your target audience is interested in. You can input the keyword “how to lose weight” into the tool. After that, a result similar to the one below will be displayed for you.
Other information that can be gotten from the PPCexpo Keyword Planner are:
The tool helps you figure out keywords that are similar to your business. These are keywords that will most likely generate good results for your business.
The search volume shows you how popular the keywords are. You can use the filter tool to narrow down your research to keywords with a search volume between 33,000-74,000. You should also look out for keywords with high search volume and high intent.
Bid shows you the amount you’ll pay when someone clicks on the ad that features your preferred keyword. As a business person, always opt for keywords with low CPC.
There’s an option of using visuals to represent your keyword data. If you want to represent your keyword data on a scatter plot, click on “Chart” and select “Scatter Plot” from the drop-down menu.
After that, a result similar to the one below will be displayed on your screen.
There’s the option of checking the global search volume of your keywords. To do that, click on the “All” icon.
After that, a globe icon will appear and you’ll have a table representing your keyword data as shown below.
There’s the option of narrowing your search down to long-tail keywords. To do that, click on the “Keyword Type” icon and select “Long-tail keywords.”
You’ll get results similar to the image below.
After your keyword research, there’s an option of exporting your data. To do that, click on the “Export” button.
Informational keywords impact web ranking positively. And that’s done by:
Informational keyword also signals to a search engine that you’re credible and authoritative in your industry.
Here are some techniques for researching informational keywords.
What are the Types of Strategies for Optimizing Informational Keywords?
Optimization of informational keywords involves:
Informational keywords are typically used to create valuable content that answers the reader’s questions. This high-quality content should also offer value to the readers.
Creating valuable content around informational keywords is a sure way to make your prospects remember you when it’s time to make a buying decision. Informational keywords also help in:
All these, will, in turn, boost your brand credibility and visibility in the marketplace. One of the best ways of getting informational keywords is by using keyword research tools. And one such tool is the PPCexpo Keyword Planner.
With the tool, you can easily fetch informational keywords that have a high search volume. Aside from getting information about the search volume, the tool also helps you gain insights about the high bid, low bid, and similarity. Furthermore, there’s an option of using visualization tools to represent your keyword data. Visualization tools found in the PPCexpo Keyword Planner are Scatter plots and Bar charts.
Now you know what informational keywords are, what kind of content will you create around this keyword type?
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