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An influencer is someone who can persuade others to change their behavior. Marketing your products or services with trusted and reliable professionals is known as influencer marketing.
Business Insider Intelligence predicts that influencer marketing will grow from $8 billion to $15 billion by 2023. To see outstanding influencer marketing examples and learn how to track digital marketing campaigns, read on.
Influencer marketing can be an effective tool for spreading the word about your products and services. This is due to the trust, attention, and relationships an influencer has with their fans.
Influencer marketing is not new; for years, brands with large budgets have paid celebrities to endorse their products.
For example, if Derrick Rose wears Adidas shoes, he implies that he is a member of the Adidas tribe.
The use of online influencers to market has been gaining popularity in recent years. It is a result of consumers moving away from traditional marketing strategies.
Today’s influencer marketing means looking for a “normal” person on social media with many followers. Furthermore, you can experiment with influencer marketing in a variety of ways:
In influencer marketing, a common misconception is that the larger the fan base, the greater the reach and engagement. However, the opposite is true.
Every influencer has put time and effort into establishing their own brand identity. Authenticity is a critical factor for any influencer. Customers may be hesitant about celebrities promoting products or brands. Still, they are more likely to trust regular influencers like them.
When brands find the right influencers to work with, they can make up to five times their investment.
When hiring food influencers, we advise partnering with those who generate quality marketing content. Food can be culturally or geographically specific. Remember to keep this in mind when looking for influencers.
For instance, if your product is more suited to a western diet, look for western influencers. The same holds for other cultures: if your product is a Hispanic staple, you should seek out a Hispanic influencer. This will help you target the right customers. Nevertheless, you will appear authentic and appropriate in your marketing strategy.
Good influencer marketing examples allow brands to gain a more extensive fan base. Here are some reasons why influencer marketing should be an essential part of your business;
Influencers can increase brand exposure and awareness. When an influencer endorses your brand, followers are likely to pay attention. Furthermore, suggestions from well-known influencers are often perceived as more genuine.
Working with influencers attracts their followers to your brand. It raises your brand’s visibility and facilitates meaningful online chats about it.
Identifying and targeting the right audience is critical to any marketing strategy. Even so, it is a complex process that necessitates a comprehensive understanding of your prospective clients.
Influencer marketing allows you to skip this step because influencers have already done the legwork. You simply need to ensure that the influencer is related to your niche. In addition, their public persona should match the image of your brand.
Influencers impose great authority because their followers trust them. This trust can help them build a devoted fan base.
An authentic testimonial is created when an influencer gives honest feedback about your products or services. It strengthens your brand’s reputation and increases your credibility.
Additionally, collaborating with influencers enables you to gain the trust of their audience. In the long run, this is the ideal tool for building a loyal army of brand advocates. It helps you increase brand awareness and revenue.
The ultimate goal of any business is to increase sales. However, it is tough to attract potential customers by flying your kite.
Influencers have the potential to attract more clients to your products or services. This is because consumers trust the guidance of their favorite influencers.
According to one study, 33% of participants agreed that influencers are the most trustworthy sources for shopping proposals. Brands can use it to influence purchase decisions and increase conversion rates.
Other benefits of influencer marketing include the following:
Identifying the best types of influencers to achieve the brand’s objectives takes time and effort. There are five types of influencers to choose from. They include:
Below are some points to consider when looking for the top influencer for your marketing.
You should know by now who you want to reach with your campaign; choosing a platform is the next step. This selection will assist you in narrowing your search for an influencer.
Look for blog articles and YouTube videos about topics that interest your target audience. Who developed it? Are they compatible? Check previous content and sponsored posts for validity.
Make a list of the current hashtags relevant to your audience niche. Take time scrolling through and following all of the trails you come across. In addition, follow the methods used by famous influencer marketing examples to your advantage.
Search for a mix of trendy hashtags and those in the middle of the pack. Using your company account, follow hashtags that appear to be significant.
Scan through your followers. Examine their profiles and content. Who are they following? Are there additional influential people in their community? Find out if they follow your competitors. This is a time-consuming but effective strategy.
Dig into the accounts that are following your competitors. Focus on a targeted audience match and check out who else is following them. Although you aren’t actively seeking influencers partnered with your direct competitors, keeping them in mind would be a good idea.
Make a list of keywords that are relevant to your niche. Before your keywords, include site-specific results such as “site: Pinterest.com” or “site: Instagram.com.” The algorithm will present only results containing both the keyword and the website.
Add “influencer,” “blogger,” “content creator,” or “vlogger” to further narrow your results. Add nearby locations to get more specific geographical results. Check out who has labeled hotspots in your area that people in your niche will identify.
Determine which social media platforms your ideal audience uses. Based on the nature of the industry, evaluate influencer fees in terms of potential reach. Choose whether you want to work with high-profile celebrities or micro-influencers.
Create an influencer management strategy, timeline, and marketing budget. While ad campaigns can be automated, influencer partnerships may require more tracking and follow-up. Determine whether you can handle everything in-house or if you need the services of an influencer marketing firm.
Concentrate on your brand’s goals. For example, do you want to target women aged 18–30 or men aged 30-55? The role of influencers is to reach highly niche audiences that match a brand’s requirements.
You can use influencer marketing tools to verify that the influencers you’ve shortlisted are genuine and relevant. Then, contact those you believe will benefit your brand.
The influencer you choose to work with must have a good mix of non-commissioned and commissioned content. If not, their influence, followers, and trustworthiness will all erode.
Four out of every five millennials choose video content when researching a purchase decision. Brands are shifting away from traditional video ads that interrupt YouTube videos. They are moving toward influencers who discuss their products in video content.
YouTube is one of many video platforms worth investing in. For instance, Instagram has live stories and Instagram TV (IGTV). These channels enable Instagram influencers to deliver longer-form content to their massive fan bases. Additionally, Facebook and Snapchat are also potential partners for video content.
Your potential customer has already heard how great you are from the influencer. Perhaps a couple of times. When the influencer’s fan searches on Google for a product in your industry, they find you.
Even if they didn’t click on the advertisement, they might come across your name the next time they scroll through social media. They might be tempted enough to click on you.
It’s also vital to consider ad exhaustion. To overcome it, users must see something unique. That’s where paid ads come in. The same ads can be displayed in the same way but slightly differently. Having an ad on another platform may be enough to make a difference.
Alternatively, you can try a different strategy for conveying your message. You could articulate your product. You can present it differently than the influencer in style, flavor, or variation. The aim is to pique the viewer’s interest in understanding this brand they’ve heard about.
Influencer marketing is now an embraced and successful marketing strategy for businesses of all kinds. Small or multinational corporations can increase sales by exposing their names to new customers.
Below are some classic influencer marketing examples from the past few years:
In a cheeky sweepstakes, Swisspers persuaded beauty bloggers to post “naked” (makeup-free) selfies.
When the campaign began, celebrities like Taylor Swift, Drew Barrymore, and Jennifer Lawrence uploaded makeup-free photos. The celebrity posts introduced Swisspers’ target audience to the campaign.
There is no need to remake the campaign in this case. Experiment with influencer content based on current social media trends.
While Google hosts influencer marketing examples, it still needs to emphasize its products’ versatility. Google collaborated with illusionist Zach King in this case.
The YouTube video featured a trick that transported the camera into a Google Meet call. Near the four-minute mark, he then includes a clever ad for Google Password Manager.
Tom’s of Maine only uses organic ingredients in their toiletries. The company wanted to raise brand awareness among health-conscious customers. The business encourages people to try its products and discuss them on social media.
Tom’s posts were targeted at micro-influencers, who persuaded their followers to create their posts. This strategy generated a snowball effect in the first three months, reaching 4.4 million prospective customers.
Michelle Wie West is among the prime influencer marketing examples. She built a reputation for herself when, at the age of 15, Michelle became the youngest golfer to qualify for the LPGA Tour.
It didn’t take long for West to land a deal with Nike. She has retained that partnership since 2005. Michelle continues to promote Nike products, as evidenced by her recent giveaways.
Anyone who was raised in the early 2000s remembers the “Got Milk?” campaign. There were TV commercials, billboards, and posters everywhere. They all featured the latest celebrities wearing the infamous milk mustache.
Recently, the campaign has resurfaced with a new round of celebrities and influencers.
“Got milk?” teamed up with NFL star Derrick Henry. They shot a fun Instagram video of him searching grocery store shelves for milk.
For National Milk Day, the brand also collaborated with online creators on Twitter. With a creative shirt design, they showcased their favorite milk-based snacks.
Pepsi attempted to increase sales at Walgreens by creating limited-edition packaging. They used the hashtag #SayItWithPepsi. Pepsi’s target audience was millennials.
This proves that social media engagement is a great way to promote in-store purchases.
Pepsi worked with influential creators to create original organic content. About 200 Pepsi emojis were shared with their millennial followers.
Original blog posts, branded video content, and photography were all included in the shared content. It drew teenagers to Duane Reade and Walgreens to purchase Pepsi Emoji bottles.
When TikTok became trendy, Charli D’Amelio, a teenager, quickly became a famous influencer marketing example. She signed a deal with Dunkin’ Donuts in 2020. She regularly posts videos of herself drinking her signature drink, “The Charli,” and eating donuts.
Instagram has become the most prominent influencer marketing platform in recent years. This is expected to continue for at least until 2025.
An effective influencer marketing strategy assists you in developing authentic content for your target audience. Your budget, goals, and platform will direct the influencers you contact.
Instagram, YouTube, and TikTok are the top social media channels for influencer marketing. Instagram is the most popular.
Influencer marketing raises brand awareness, resulting in increased traffic to your website. Use your specific business objectives to determine the metrics you use to assess your influencer marketing campaign.
Decide on influencer marketing examples and identify your desired goals and outcomes. Use marketing dashboard software to track the influencer marketing metrics that matter to your business. With the appropriate influencer marketing examples, you will have a successful brand.
Furthermore, you gain high-quality and authentic organic traffic when your content is shared. Working with influencers can also strengthen the quality of your content.
You must keep monitoring your campaigns from all sides if you want positive results from these campaigns. It’s impossible to advertise without a PPC platform. PPC Signal is one of the most effective tools for this task.
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