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Marketing in a small business is as important as a heart to humans.
Yes, marketing is that important.
Productive marketing campaigns result in substantial returns. And to run such campaigns, you need to optimize continuously. Think of optimization as constant repairs and maintenance to prevent future and unforeseen risks.
To optimize your marketing campaigns for more profits and lower costs, you need a tested and proven tool to crunch your numbers.
It turns out there’s an AI-driven application that’s inexpensive and can help you optimize your marketing campaigns faster.
In this blog post, you’ll discover:
Before we cover the main theme of the blog post, let’s explore the significance of marketing, especially among small business owners.
Marketing is so essential, your brand’s scope is extraordinarily limited without it. Word of mouth was once effective, but now it’s almost obsolete. With the aforementioned strategy, your brand name gets tossed around once or twice between friends and family before becoming a vapor in the air.
Inexpensive marketing ideas for small businesses are what you need to survive the current pandemic, thanks to Coronavirus.
Marketing gets the word out about your business at a large scale. More so, it can help you connect with the target market. You can leverage data-driven marketing platforms like Google, Facebook, and LinkedIn paid ads to drive targeted awareness campaigns.
A solid marketing strategy should boost sales, create a loyal following and drive growth in the long term. No brand is immune to marketing and its charms. In the last two decades, we’ve seen companies, such as Kodak, disappearing into oblivion for ignoring innovative marketing ideas.
Lastly, marketing can increase your business’s overall potential, build your reputation, and expand your reach.
Keep reading to discover valuable and inexpensive marketing ideas for small businesses.
Let’s check out the small business marketing ideas you should leverage this year to drive growth and profits.
The first tool that a new business needs is a website.
A website is the first place online users can learn about your products or services. If you build a website that’s optimized for both the search engines and conversion, then you’ve crossed the first hurdle.
Getting organic traffic to your website should be your priority before anything else. Below are some of the best practices you should follow religiously.
Let’s dive in.
In today’s business landscape, understanding your target audience is key to success.
Yes, you read that right.
It’s the key to the promised land (conversion, profits, revenue growth, etc.). If you don’t know what your target market wants, it’s challenging to meet their needs.
It’s all about making customers happy and building brand loyalty.
So how do you learn what your customers want?
To learn your target market’s hidden motivations and pain points requires a great deal of data. You can use tools, such as Google Analytics, to understand how your customers interact with pages on your website.
Understanding your target market is one of the inexpensive marketing ideas for small businesses.
A delighted customer can easily recommend your brand to their family and friends, which leads to more sales.
The trick to creating happier and satisfied customers is by going through feedback to correct problematic areas. One of the tested and proven ways to gauge customer satisfaction is using visualization designs, such as Net Promoter Score surveys, which you can easily find in ChartExpo.
A Net Promoter Score Chart is one of the inexpensive marketing ideas for smaller businesses you should leverage to drive growth there are the visualizations e.g. Likert Scale Chart to show the customer feedback to analyze to further bring improvements.
A data-driven marketing strategy gives you an edge over newer rivals.
As a small business owner, you cannot afford to make mistakes, especially the costly ones. It would help if you did things right the first time.
This is where data and analytics tools can watch your back.
Marketing tools, such as Google Analytics, can help you track the actions taken by online users on your website.
In the current age of artificial intelligence (AI) and machine learning (ML), the tool you use should be intelligent enough to present insights in a digestible form.
Analytics is one of the valuable and inexpensive marketing ideas for small businesses you should give a try in 2024.
Social media is a powerful marketing analysis tool and can provide you with insights into how to grow your business. You can leverage platforms, such as LinkedIn, Facebook, Twitter, TikTok, and Instagram to connect with customers, build brand loyalty, and of course, market your brand.
Creating great social media content and being as interactive as possible is one of the low-budget marketing ideas for small businesses.
Building a sales funnel is one of the many low-cost marketing ideas you can leverage to survive the current recession.
You can easily guide and nurture leads more efficiently towards a sale using a continuously optimized funnel. The beauty of a sales funnel is that many steps can be automated, primarily if you invest in customer relationship management (CRM) software.
For example, a sales funnel may start with a lead seeing a Google ad. When they click on that ad, they’re taken to a relevant and informative webpage that encourages them to take a certain action.
You might ask them to sign up to an email list, and then your system kicks in by automatically emailing them a special deal. You should include links to the product page with offers in the automated email marketing campaign.
To determine whether your marketing strategies are effective, set goals.
And then measure your results over a specific period. There’re two ways to measure your marketing results, namely quantitative and qualitative marketing.
Quantitative marketing is measurable.
Think about the number of Facebook likes you have (engagement), how many people opened your last email (open rate), or how much traffic your website gets monthly (clickthrough rate). All of the aforementioned values are quantitative measurements.
Metrics, such as engagement and click-through rate, can show you whether your business is growing over time.
Qualitative marketing involves measuring intangible results. For instance, building credibility and authority, increasing brand awareness and creating relationships with potential customers.
Qualitative marketing can provide deep insight into why your customers interact with you and make purchases.
We recommend setting qualitative and quantitative marketing goals for high-quality, reliable, and actionable insights. Then, measure your results over time to see how your business is performing and whether your marketing efforts are successful.
Automation is one of the low-cost marketing ideas you can use to shape your strategy without spending hours tediously updating scope, timing, and targeting.
Leverage third-party applications to do the hard work for you.
Remember, it’s almost impossible to keep an eye on every change in your marketing campaigns.
Automate some of the most time-consuming activities related to managing marketing campaigns.
Without an AI-driven marketing tool, you’ll have to spend an exhausting amount of time analyzing your data for opportunities and risks hidden within the ever-changing stream of numbers.
This is where PPC Signal comes in.
So what is PPC Signal?
PPC Signal is designed ground-up purposely to help you optimize your clients as easily as taking your dog for a walk.
Besides, this iconic time-saver is designed to help you implement data-driven strategies at an affordable price.
PPC Signal uses artificial intelligence technology to automatically monitor your digital marketing campaign data for changes significant enough to require your action.
The aforementioned changes can be categorized as:
A shift occurs when a series of consecutive data points fall above or below the norm. On the other hand, outliers are single data points that fall way above or below the standard deviation line. Trends are the relatively long-term up and downswing movement of a particular phenomenon.
These noteworthy changes are presented as signals.
Each signal is labeled as either a risk or an opportunity.
You have absolute freedom to choose the noteworthy changes to pursue. I mean changes that are aligned with your clients’ goals and objectives.
Some signals are simple and easy to address, while others are far more complex and intensive, especially if dealing with multiple dimension and metric combinations.
Take a look at a PPC Signal dashboard, as shown below.
Insights are denoted as risk or opportunity using red and green colors, respectively.
Let’s explore the insights provided by PPC Signal.
In the last 28 days, the cost per conversion (depicted by red color) has been on the rise, which is a risk. If left unattended, it can easily drain the budget.
PPC Signal provides you with the ability to filter your signal (risk or opportunity) based on:
The blue Explore button provides more details about a signal using charts and additional information.
More so, you can easily bookmark a signal for later reference by clicking the Bookmark button.
You can also explore the signals provided in visual form to gain in-depth insights. Besides, you can easily forecast the occurrence of a risk or an opportunity by extrapolating the chart.
If clicked, PPC Signal’s Take Action button recommends the corrective action(s) you can take. Furthermore, it produces automatic signal recommendations you can take to drive high ROIs with minimal costs.
The AI-driven tool is one of the inexpensive marketing ideas for small businesses.
For instance, if we’re to optimize the campaign in the screenshot above, we would take the following corrective actions:
Marketing is so essential that your brand’s scope is limited without it.
Word of mouth was once effective, but now it’s almost obsolete. With the aforementioned strategy, your brand name gets tossed around once or twice between friends and family before becoming a vapor in the air.
Yes, marketing does helping in scaling smaller businesses. Marketing builds brand recognition, stimulates growth, and fosters innovation. More so, it can boost sales, create a loyal following, and cement your brand in the mind of the target users. Without a good marketing strategy, your brand can disappear into oblivion.
Small businesses cannot survive without marketing.
Productive marketing campaigns result in substantial returns. And to run such campaigns, you need to optimize continuously. Think of optimization as constant repairs and maintenance to prevent future and unforeseen risks.
To optimize your marketing campaigns for more profits and lower costs, you need a proven tool to crunch your numbers.
It turns out there’s an AI-driven application that’s inexpensive and can help you optimize your marketing campaigns faster, called PPC Signal.
PPC Signal is the leading AI-driven application built from the ground up to mitigate complexities associated with setting up marketing campaign budgets for optimum results. It uses advanced algorithms to detect opportunities and risks in your account automatically.
No matter how complex or paralyzing your data is, PPC Signal provides actionable observations about positive and negative changes occurring in your marketing campaigns.
Sign up for a 7-day free trial to drive the sky-high returns from your marketing budget.
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