The Importance of Data Visualization in PPC Reporting

How many times have you heard that “a picture can tell a thousand words”?

When it comes to paid advertising, you may not think the phrase is that relevant. However, you could be surprised.

Humans are visual creatures by nature, with as much as 90% of the information transmitted to our brains coming in visual form.

As modern marketing continues to evolve, people are increasingly drawn to visual content. The rise of Instagram, Pinterest, and video marketing is a testament to that. Visual content gets more engagement, more likes, and more shares. This is because our brains can process visuals much faster than text – 60,000 times as fast!

Marketers have realized that you have to work much harder to capture the attention of prospects, and so they are implementing visuals wherever possible.

So, just what can this strategy do for your paid advertising?

Unless you’re a happy accountant, you probably find numbers to be boring. But what if you can present numbers in a dynamic way, in a colorful infographic or animated graphic?

Doing this can liven up analytics so that people are instantly engaged. Creating data visualizations for Pay-Per-Click (PPC) advertising reports might take a little longer than a written article, but it will reap rewards.

A study found that three days after test subjects were shown content, users retained just 10%-20% of written text or spoken information, but they retained almost 65% of visual information.

With visual storytelling, it’s much easier to convey your vision for your brand, product or service, and people will absorb much more information to make important decisions on.

One of the best benefits of visualizations is that they are highly shareable. When operating in a competitive industry, increasing brand awareness is a challenge. Using great visual content helps to quickly grow your audience and establish your brand on social networks.

To succeed with paid advertising, marketers must be able to analyze data and respond accordingly. By using intuitive visualization in Pay-Per-Click (PPC) campaigns, your data becomes more actionable.

Laying out the results of your campaign in visual charts can unveil trends that you may otherwise miss when studying only the hard figures.

When you’re using Google Ads, you can easily create a range of visualizations based on your campaign data, including:

• Line charts
• Pie charts
• Scatter charts
• Bar charts

Using any of these advanced visualizations in Pay-Per-Click (PPC) advertising will give you key insights that you can draw valuable information from.

Better yet, if you want to switch from one chart to the next, it’s quick and easy to click through the various options.

As with data tables, you can save your visualizations, and share them with other team members if needed.

Visualizing your PPC data is an intuitive strategy for PPC managers, marketers, and analysts to experiment with.

Presenting the data in visual form enables everyone to get a much clearer understanding of the success or failure of the digital campaign. From there, the quality of data-driven marketing will improve dramatically.

Data insights are a big part of marketing today, but without the correct analysis of the data, much of its potential will go to waste.

By taking your campaign data for key metrics like impressions, click-through rate (CTR), wasted spend, and conversions, and transforming it all into charts, tables, and graphs, you raise the bar for performance.

This was once an expensive process, which cost a team time and money it could barely afford. Now, however, it is incredibly easy to do.

As more companies continue to embrace data-driven marketing and visual content, industries are getting more competitive. Those who can leverage data the best will learn more about their site visitors and customers.

This will invariably put them in a stronger position to cater to the needs of their target audience, as they deliver the right content, in an engaging visual way.

Companies who are slow to react or reluctant to work with visualizations will struggle to keep up. Eventually, they may fall too far behind to recover.

With a mind for the future of marketing, PPCexpo has developed a deep library of innovative visualizations for forward-thinking marketers.

We understand the importance of visual storytelling, and our data visualizations are designed specifically for Pay-Per-Click (PPC) data, giving you the power to condense massive oceans of complex data into intuitive illustrations.

These tools effectively redefine analytics in PPC reporting, giving marketers and PPC managers more control over their campaigns, helping them forge stronger connections with their customers.

You can benefit a lot from the actionable insights and drilled down analysis from PPCexpo’s PPC Reporting Tool. To get your own PPC Reports on the performance analysis of your Advertisement campaigns, schedule and run the reports from our Extensive Reports library.