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If you’re a heavy internet consumer, you must have come across some sponsored content on social media, websites, search engines, and mobile apps. Well, that’s all part of online advertising, and the most popular of these is Google Ads.
Attracting quality customers can be done through Google Ads. But you have to first figure out how to set up Google Ads. If you can’t set up Google Ads the right way, you will likely waste your time, energy, and resources in the pursuit of customers online.
In this guide, you’ll discover what Google Ads is, how to set up a Google Ads account, and easy ways of tracking your Google Ads.
In this blog, you’ll learn the following:
Google Ads is arguably the largest online advertising platform. A simple Google Ads campaign will help you showcase your product or service offering to a large audience.
Here are some things you need to know about Google Ads.
With Google Ads, your ads are shown to people who are interested in your brand. There are lots of tracking features to help you monitor your campaign. And you can reach out to customers who are using devices like tablets, smartphones, laptops, and desktops.
Here are the key benefits of Google Ads.
Targeting allows you to show your ads to people who are highly interested in what you have to offer. The various targeting options in Google Ads are:
Google Ads gives you the flexibility of controlling your spending. You can come up with a daily, or monthly ad spend. You also get to come up with the amount to be spent per ad. When it comes to minimum ad spending, Google Ads has none.
Google offers reliable ways of tracking your ad campaign. Whatever action is taken on your ad, Google will notify you. By measuring your success, you get to figure out what’s working and what’s not. This way, you can easily abandon what’s not working and focus on what’s working.
Google Ads are built with analytic tools to help you figure out customers’ shopping habits. This will help you optimize your campaign in the long run.
My Client Center (MCC) manager account is a superb tool for advertisers who are managing multiple accounts. The tool helps you view your Google Ads accounts from a single place.
Google Ads Editor is a free, offline desktop application that helps you manage your accounts. This way, you get to make quick changes to your account. If you manage multiple ad accounts, the Google Ads Editor can help you keep a close eye on them.
Step 1: Go to the Google Ads Website
The first step is to go to the Google Ads website and sign in using your Google account. After that, you need to select an advertising objective and goal.
Here are easy steps to creating your account.
Step 2: Choose a Campaign Type and Name
Here’s an outline of how to choose a campaign type.
When it comes to campaign types, here are the options available.
Step 3: Select Ad Display Location
You will have to choose where your ads appear. These could be Google Maps, search result pages, or websites that partner with the Google Display Network.
Step 4: Set Your Daily Budget
You have the option of determining what you will spend each day. This way, your ads get to run continuously with little or no interruption.
Step 5: Add Keywords
What keywords (or phrases) are relevant to your business? There’s an option of adding them. By adding these keywords, your ads will appear for users who are using these keywords (or phrases) to make search queries.
Step 6: Create an Ad
Creating an ad helps you to easily communicate your product offering to your target audience. Furthermore, a compelling ad prompts your audience to take your desired action.
Step 7: Set Up Conversion Tracking
If you’re up for it, you can set up your tracking to figure out the number of people who are engaging with your ad. You also get to monitor everything that is going on with your campaign.
Here’s an overview of how Google Ads works.
As an advertiser, you need to research the phrases (or keywords) people use while searching for your products online.
Compelling headlines, descriptions, and images (or videos) are sure ways of attracting people to your brand. This way, you will easily capture the audience’s attention and encourage them to perform your desired action.
Setting up your campaign is easy. All you have to do is optimize your targeting options, budget, and bidding strategy.
Google usually runs an ad auction to figure out the ad that will be displayed when someone searches for your keyword (or phrase). During the auction, factors like the ad relevance, ad quality score, and advertiser’s bid are put into consideration. These are the factors that determine the ads that will appear on the search engine result page.
If you win an ad auction, your ad will appear in Google’s search results and other partners of the Google network. Partners could be websites or YouTube.
You’re charged when your ad is clicked. The amount you get charged is dependent on the keyword’s competition, and the ad’s quality score.
There are reporting tools to help you track your Google Ads. You can use these reporting tools to track metrics like cost per conversion, impressions, conversions, and clicks.
To monitor your campaign, you should consider using tools like the PPC Signal. With the tool, you get to have a comprehensive analysis of your campaign and also get insights about the cost and other factors that are affecting your campaign.
Before using the tool, you have to connect it with your Google Ads and let the campaign run for at least seven days. This will enable the tool to generate enough data from your campaign.
As an advertiser, if you want to increase the clicks and conversions in your campaign, you will have to pay close attention to your campaign. If not, you will end up wasting lots of energy, time, and resources at the end of the month. By monitoring your campaign, you will eliminate any form of wastage.
The PPC Signal can help you monitor your campaign. The tool is built with the filter option to help you focus on the metrics that are most relevant to your campaign.
From the image above, you will discover that your conversions decrease with the increase in clicks. To get more details about your insight, click on the “Explore” button.
Signing up for a Google Ads account is free. Since Google Ads works with the PPC model, advertisers only make payment for each click their ad generates. The Google platform offers reports and insights to help you keep a close eye on your campaign.
Setting up Google Ads requires:
You also need to know how to optimize your Google Ads for the right keywords, locations, and demographics.
First, you need to have an email address and a business website. Advertisers without a website can opt for Google’s Smart campaigns. Creating and launching an ad should take about 15 minutes.
Google Ads have no minimum budget. Even if you’re on a low budget, there’s a way to optimize your campaign to generate your desired result.
When it comes to online advertising, Google Ads is arguably the best. It helps you increase your brand visibility and target the right audience. The various types of Google Ads campaigns are:
Each campaign type has a specific format, and it’s designed for a specific marketing goal. To get the most out of your campaign, you have to pay close attention to it and monitor the campaign. This way, you get to quickly identify what’s working — and double down on it, while ignoring what’s not working.
Monitoring your Google Ads is good, but you will need some tools to help you do that. And that’s where the PPC Signal comes in. With the PPC Signal, you get to monitor your campaigns from all sides. You can also represent your campaign data using built-in charts found in the tool.
Now you have a good grasp of Google Ads, what products will you be promoting using Google Ads?
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