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PPC marketing is a highly competitive field. Every day, thousands of businesses and individuals compete for the top spot in search engine results pages (SERPs). The competition is so fierce that many businesses spend millions of dollars a year on PPC campaigns. For some advertisers, the stake is so high that they employ practices frowned upon by Google.
Google Ads is a powerful platform that can help you grow your business. But it’s not without its risks. Google periodically reviews accounts to make sure they’re complying with its policies and the law. If your account is suspended, it means that you have violated one of these policies or laws.
When Google suspends your Ads account, all Ads stop. This means that every campaign, ad group, and Ads no longer show on the Google network and are unable to take customers to your landing page or website. In addition, all Ads are suspended whether they violate Ads policy or not and merchant accounts may get suspended too.
Google Ads can be an extremely effective way to reach new customers and grow your business. However, your account can be suspended if you violate Google’s policies. Before we learn how to reactivate suspended Google Ads account let us look at the reasons for Ad suspension. The most common reasons for suspension are:
One of the reasons your Ad account may be suspended is if Google detects malicious or dangerous software on your website. This software can harm users’ computers or put their personal information at risk. If your website is found to be hosting this type of software, your Ad Grants account will be suspended immediately.
Malicious or dangerous software is any software that:
Counterfeiting is the act of selling goods or services that you have not created or do not have the legal right to sell. Counterfeiters often sell their goods at a lower price than the authentic item, which may result in a loss of business for the authentic product.
If you are found to be selling counterfeit products, your Ad Grant will be suspended and all associated Google Ads accounts will be placed into review status. It’s important that advertisers understand what constitutes counterfeiting, as well as how it relates to their Ad Grants.
Counterfeiting can take many forms, including:
One of the most common reasons for suspending Google Ads accounts is violating the law. Google has a zero-tolerance policy when it comes to illegal activity, and even if you’re not intentionally breaking the law, you could still be held responsible. That’s why it’s important to familiarize yourself with the laws and regulations in your country or region before running any campaigns.
Illegal activities that can result in a suspended Ad Grants account include, but are not limited to:
Sometimes Google Ads suspends your Ad account to deter bad actors from trying to access your account. Unauthorized access to Google Ads accounts can cause serious problems like changes to your billing information, Ads being served to inappropriate websites, and click fraud.
Whoever has unauthorized access can also add or remove keywords and change the bid budget.
If your Google Ads account is suspended, it can be a very frustrating experience. You’ll need to wait for an email from Google explaining the reason for the suspension and how to fix it. Here are a few steps explaining how to reactivate a suspended Google Ads account:
Removing malware or dangerous software from your website is a critical step in reactivating a suspended Google Ads account if Google has indicated the reason for the suspension is due to dangerous malware or software.
You can do this by scanning your website with a malware scanner. Run an ad-hoc scan on your site using a web security solution.
Once you have completely removed the malware or dangerous software, you can then contact Google and request that they review your account.
If you’ve been suspended from Google Ads, that doesn’t mean your business is over. It just means you need to take action to modify your Ads before you can resume using the service. If you don’t want to lose valuable customers, now is the time for some serious self-evaluation.
A good first step is to figure out why you got suspended in the first place. If your account was suspended because of spam or deceptive practices, then you’ll need to make changes to the content or targeting of your ads.
Take a look at your Ads and make sure that they comply with Google’s advertising policies. If you see any issues with your Ads, make the necessary changes to bring them into compliance. Once you’ve made the necessary changes to your Ads, submit them for review by Google.
One possible reason Google could suspend your Ads account is that you haven’t met the required age. To get around this requisite, create a Google account with Family Link.
The Family Link app allows you to create a Google account while ensuring that it’s only accessible by people who are over the age of 13 and have parental consent. This ensures that your account will be in compliance with Google’s policies and won’t be suspended.
If your Google Ads account has been suspended, don’t panic. You can appeal the decision and hopefully have your account reinstated. Here’s what you need to do:
First, figure out why your account was suspended. Google will usually send you an email explaining the reason for the suspension. If you still aren’t sure, you can contact Google Ads support for more information.
Once you know why your account was suspended, put together your appeal. This should include a detailed explanation of what happened and why you believe it was a mistake. Be sure to include any supporting evidence that you have, such as screenshots or emails.
Finally, submit your appeal to Google. You can do this through the online form or by emailing support@google.com. Include all of the relevant information from your appeal so that they can review it and make a decision.
With any luck, your Google Ads account will be reinstated soon and you can get back to business as usual.
If you’re still not sure what to do, try asking questions in the Google Ads community forum. There are lots of experienced advertisers who can offer advice and help you troubleshoot your account suspension on forums such as Quora, Reddit, and other resourceful.
When posting in the forum, be sure to include as much information as possible about your situation. This will help the community members give you the best advice possible.
Ensure your website has a security plugin installed. This plugin will help to secure your website and keep it safe from malware and other security threats.
You should also use a strong password for both your website and Google Ads account. Also, use 2-step verification for an extra layer of security.
When you have many campaigns running in your Google Ads account, it is highly likely your ads account will be disabled. However, this can be avoided by implementing proper optimization. That is where PPC Signal can help you.
PPC Signal is an AI-driven optimization tool that analyzes your Google Ads account and makes recommendations on how to improve your campaigns. The recommendations are based on your account’s historical performance data and the current market conditions.
The end goal of enhanced optimization is to improve your campaign’s performance while reducing the risk of Google Ads account suspension.
PPC Signal offers that. While it can be a daunting task to manually monitor your campaign metrics, especially when you are running multiple campaigns. PPC Signal’s machine learning algorithms do it for you. It is constantly monitoring your campaign performance and making recommendations on how to improve them.
For example, if you are running a PPC campaign and you realize it is not running well you could decide to check and optimize the cost per conversion metric. The cost per conversation is an important factor in the PPC context.
To do that select cost per conversion metric on the PPC Signal dashboard. The tool will then deliver automated insights in form of signals related to this metric. The insights are in real-time and based on data from your campaign. From these “signals” you get data-driven insights about the cost per conversion of your campaign.
You also get to know about the trends, shifts, outliers and anomalies present in your data. You can further explore this signal for a detailed look into your campaign. To do this click on the ‘Explore’ button.
Clicking on the ‘Explore’ button gives you a graphical representation of your campaign data and you are able to explore in detail how long your cost per conversion is changing or moving upwards.
The automated “signals” help you make decisions about your campaign in real-time. This helps you improve your campaign’s cost per conversion and thus helps you prevent your account from suspension. These insights will help you:
To start, check your email to see if Google has sent you a message explaining why your account was suspended. If you don’t see any messages from Google, you can try logging into your account to see if there is a notification there.
Once you know why your account was suspended, take the necessary steps to fix the issue. Once you’ve corrected the issue, you can contact Google to request that your account to be resumed.
You’ll need to provide some information, such as your account ID and the reason for the suspension. Google will review your request and, if everything looks good, they’ll unsuspend your account.
If your Google ad account is suspended, you will no longer be able to run ads on Google. Also, all running ads will be stopped.
The suspension of your Google Ads account can be a major setback if you rely on Google ads to generate leads or sales for your business. It is important to know how to reactivate suspended Google Ads account. Also, you should take preventive measures to ensure that your account does not get suspended in the first place.
To prevent your Google Ads account from getting suspended, make sure that you adhere to Google policies. Also, keep a close eye on your account performance and take the necessary steps to improve it.
If your account has been suspended, follow the remedies we have discussed in this article. With these tips, you will be able to get your account unsuspended and running again in no time.
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