Categories
About 40,000 queries are made every second on Google. That’s about 5.6 billion searches per day. Google is the giant search engine platform on the planet — and that’s not changing anytime soon! Ranking high on the Google search platform is a big deal. But “how to make your website show up on Google” is some of the questions on top of the minds of multiple business owners.
In this guide, you will discover how Google and other search engine platforms work. You will also see how to make your website show up on Google.
In this blog, you’ll learn the following:
Google regularly explores the web using “web crawlers”. The majority of sites displayed on the search results are usually found and added to the Google index. And Google search involves three stages:
For instance, the results displayed for “best-running shoes” for someone in Paris will be different from the result displayed for someone in China. Google ranking is usually done algorithmically. No payment is accepted for the process.
Here are steps to get your website noticed by Google.
Start by creating unique, valuable content that is relevant to your audience. For your content to be relevant to the audience, it has to address their pain point and offer solutions to their needs. Strategically use the right keywords. Furthermore, you need to prioritize your user experience.
Your website needs to be easily accessible and technically sound. Optimize your Meta descriptions, URLs, headers, and page titles with the right keywords. Fast loading times should be a priority, and descriptive alt tags should be used for your images.
To help Google understand your website’s structure and content, you will need to create and submit an XML sitemap to Google. This will, in turn, make it easy for Google to crawl and index your website.
To build high quality backlinks from relevant and reputable websites, you should consider:
You need to share your content on your preferred social media account(s). After that, engage with people who react, share, or comment on your content. That’s the only way of establishing a social media presence.
Businesses with a physical location need to optimize their Google My Business listing. It helps you rank high on search engine result pages.
Nowadays, everyone has a mobile device. To accommodate this customer segment, you need to create a responsive and mobile-friendly website. That’s one of the few ways of boosting the user experience of the audience who access your website using mobile devices.
To boost your user experience, your website needs to be:
Other factors that contribute to your user experience are:
Google Analytics and other similar tools will help you monitor your web performance, user behavior, and traffic sources. This way, you will easily discover areas to improve upon.
Pay-per-click advertising is a sure way to improve your web visibility. Here are some ways it could help:
Google helps you to create highly targeted ads using metrics like:
This way, you will easily reach your target audience and boost your web visibility.
Unlike organic search, PPC helps you to get immediate visibility. After setting up your campaign, your ad will be displayed on relevant search result pages. And that translates to instant website traffic.
Google comes with the option of setting your budget and controlling your spending. Payments are made only when someone clicks on your ad. Driving traffic to your website is somewhat cost-effective with PPC.
There are lots of ad extensions available on Google Ads. These ad extensions help to boost your visibility while providing extra information to your audience. Some common extensions are:
All these make your ad more compelling and informative. It also helps to boost your clicks and conversions.
Google helps you to measure your ad performance. It also helps you to optimize your ads in real-time. This way, you will easily make more informed decisions that will improve your campaign performance.
Here are some benefits of Google Ads.
Targeting helps you show your ads to people who are highly interested in your product or service offering. You can target your ads using:
You have control over how your money is spent. Payment is made only when someone clicks on your ad. Also, there’s no minimum when it comes to ad spending.
You can easily know when someone clicks on your ad and performs a valuable action. The best part, there’s a way of tracking all actions performed on the Google platform. By monitoring your campaign, you can see what’s working and what’s not. This will, in turn, help you focus on things that are working.
Tools like the My Client Center (MCC) manager account help you to easily manage multiple ad accounts. There are other tools like Google Ads Editor to help you manage your ad account offline.
The Google Ads’ search network campaign helps you to get your ads on top of Google’s organic rankings. You need to target relevant keywords and optimize your landing pages and ad copy. Optimizing these elements will help boost your quality score and clickthrough rate. Other things that help improve your chances of appearing on top of Google’s organic rankings are:
Aside from all these, you need to pay attention to factors like:
Here are easy steps that will help you appear on the first page of Google SERPs.
You need tools like PPC Signal for your competitive analysis. The tool helps in the continuous and efficient monitoring of your Google campaigns.
There is no fixed cost. It’s largely dependent on your industry, keyword, competition, and quality score. Ad ranking positions are determined by Google’s bidding system.
Studies show that Google’s first page gathers about 70-90% of the total clicks. Lower pages typically gather lower traffic.
To confirm if your website can be found on Google, navigate to google.com. After that, input your website address. You have no issues if your website is displayed.
The websites with the highest traffic in the US are:
Search engines are arguably the best way of driving targeted traffic to your website. Aside from generating web traffic, the search engine helps you to boost your overall online visibility. To get the most out of your PPC campaigns, you need to:
Furthermore, you should also consider:
When it comes to tracking your campaigns, you should consider analytic tools like PPC Signal. The PPC Signal helps you monitor your brand campaign. It offers insight into your campaign performance. The tool helps you detect any anomaly and also offers recommendations that helps you get the most from your branding campaign.
Now you know how to make your website show up on Google, what pieces will you put together to help you speed up the process?
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
A landing page is a web page designed to drive specific actions. Learn the essentials of creating high-converting landing pages in our guide.
ROAS calculation can help you evaluate every PPC campaign's performance so that you know which of your campaigns are converting the best.
Discover the marketing lifecycle stages and how they shape customer relationships. You’ll understand their role in driving customer engagement and retention.
