Social Media Promotion Ideas: How to Grow Your Social Media Presence with Google Ads?

Paid advertising has revolutionized the way companies connect with people. Even though it’s faster and more affordable to advertise online, directing traffic to your website is not the only option. Instead of a landing page, you can link to your Google My Business (GMB) account or implement one of many social media promotion ideas.

As social media hosts massive audiences for virtually any niche, it’s a channel that any business should not overlook, no matter how competitive it may seem. In this article, we’ll explore how to grow your social media presence with Google Ads.

6 Things to Be Aware of When Learning How to Grow Your Social Media Presence through Google PPC Advertising

Do you know to avoid a poor landing page experience you can create your ad without website landing page. You won’t find anything in Google’s policies that advocate against advertising your Facebook or Instagram page through Google Ads. However, there are some guidelines you should adhere to and key considerations to keep in mind when it comes to the specific content you share:

1. Poor quality content costs more – If you link to a social media landing page that is of poor quality — when compared to a dedicated landing page for your pay-per-click (PPC) campaign — it could hurt your Quality Score, ultimately increasing your ad costs.
2. Beware of trademark infringement – You cannot use the term “Facebook” in your ad copy as it is a registered trademark.
3. Skepticism – Some people who use Facebook for fun don’t expect to end up on a Facebook page to answer their question or solve their problem. They might don’t take it serious content.
4. Limited features – When focusing on how to promote a Facebook page, you’ll need to accept that you can’t access some Google Ads features, including Conversion Tracking.
5. Limited Space on SERPs – If another advertiser is bidding on the same keywords as you, and driving traffic to Facebook too, Google may only display one Facebook result. The platform doesn’t like to show multiple ads with the same domain in its search engine results pages (SERPs), so the ad with the highest Ad Rank will win.
6. Limited access – Not everyone is an active user of social media. If they aren’t logged in or registered, they may not be able to view the content after clicking on your ad.

Even if you focus solely on traditional PPC advertising methods, it would be best if you kept Quality Score in mind because it is one of the most important metrics in Google Ads.

How to Promote Facebook Pages on Google Ads

Ideally, you should focus on driving traffic to your website. However, if your business revolves around your Facebook page and your goals align with it, then it may make sense to incorporate the page into your PPC campaign.

Here are five tips for developing your Facebook brand presence through Google Ads:

1. Include clear CTAs – All your promoted posts must have a clear and strong Call-to-Action (CTA), so your prospects know what they are meant to do next. Ask thought-provoking questions and encourage action to show that you understand your audience’s pain points. Moreover, show you have the solution they need.
2. Use Ad Extensions – You can use ad extensions to include additional information in your ads about your business.
3. Provide other ways of contact methods – Include phone numbers or email addresses in your ad so prospects can get in touch in other ways. Not everyone uses Facebook!
4. Promote your top-performing posts – Leverage your best content by promoting it in your ads, especially if the post has great visual content. Videos, infographics, and interactive content are excellent for audience engagement.
5. Promote specific Facebook posts – Don’t just link to your Facebook business page. Instead, send customers to posts that answer specific queries. This is more targeted, making it easier for people who click on your ad.

How to Promote Instagram Pages on Google Ads

It may have come relatively late to the party, but Instagram is now one of the most powerful platforms in the social media marketing world. As influencer marketing continues to grow, Instagram is sure to remain a popular channel for business. Here are three tips to keep in mind when promoting Instagram through Google Ads:

1. Get clear on your goals – Whether you want more brand awareness, more leads, or more sales, you need to be clear about what your objectives are with the time and budget at hand.
2. Know your audience – Instagram has a young demographic. Therefore, your ads, the copy, and the offers should align with the audience. If you want to attract young people to your business, Instagram is a good partner for Google Ads.
3. Make it mobile – The vast majority of Instagram users are on mobile devices. You can exclude desktop and tablets in your device targeting to maximize your budget.

How to Promote Pinterest Pages on Google Ads

Pinterest is an interesting platform that has gained traction in recent years due to the world’s obsession with visual content. While not as hot as Instagram, there is a lot of traffic-driving potential on Pinterest, if you know how to use it correctly.

Here are a couple of tips to get the most out of Pinterest and Google Ads:

1. Set clear and accurate expectations – When someone sees a visual overlay, they should get an idea of what the landing page will be like before they click. Make sure you don’t mislead anyone with a visual that doesn’t correlate with the landing page. This way, people who click will be more likely to convert as the landing page content is aligned with their interests.
2. Keep it simple – Nobody likes to click on a link and then be directed to an overcrowded, messy page where they have to search for the specific content they had hoped to see. Streamline the experience by keeping your pins and the follow-up content clean, clear, and simple to find.

How to Promote LinkedIn Pages on Google Ads

LinkedIn is an important platform for professionals to use, as it can help you build a strong network in your market space. Pairing this with Google Ads is a good move. Here are some tips to make it work for you:

Relevance matters – People want content that is relevant to their needs. Anything you link to should target specific interests or pain points that your prospects have so that they will engage it, share it, and, hopefully, have their purchasing decisions influenced by it in the near future.

Be newsworthy – Many people use LinkedIn to stay up-to-date with the news and events in their industry. Your ads should be captivating in the same way, leveraging trending topics and ongoing events to reach more people, and grab attention from the SERPs. Try using eye-catching images to stand out, and direct people to optimized pages on LinkedIn that include a lead capture form.

How to Promote Twitter Pages on Google Ads

Twitter may be crowded, but it is an excellent platform to advertise your brand and its products and services. With just 140 characters (or less), you can reach a massive, dedicated audience that can share your brand message loud and clear around the internet. Here are a few tips to maximize the impact of Twitter and Google Ads:

1. Align your tweets and ad content – People don’t like to feel duped, so you should make sure your tweet and ad copy are related.
2. Use a CTA – Make it clear and strong with a powerful verb.
3. Make it skimmable – Break up the text with bullet points or easy-to-read lists.
4. Include numbers – Use statistics or figures if possible as numbers stand out from the text.
5. Grab attention with your headlines – Tell the reader what is in it for them. Make them pause and feel the urge to click your ad.

Wrap Up

So, now you know how to grow your social media presence through Google Ads. With this list of social media promotion ideas, you can ramp up your PPC advertising to drive traffic to your social channels, giving your customers (and new prospects) access to highly-relevant social media content that targets their needs.

Today, business success relies on the smart use of several channels. You can learn more about this strategy in our post, Cross Media Marketing: A Practical Guide.