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In this day and age, growing your business can be tough.
How can that be with the influx of easily available marketing platforms?
Despite the range of platforms and tools available to help marketers reach a greater audience, they’re all fairly useless if you don’t know how to utilize them properly.
Enter: digital marketing knowledge.
In this article, we’ll share techniques proven to help increase website traffic fast and get you where your business deserves to be.
Everyone knows the best way to get ahead is to understand how to increase website traffic.
In order to harness the power of these strategies to improve sales, you should be constantly doing your homework.
We’ve made it easy for you by organizing the five main categories you should be focusing on, and including the newest tips and tricks for each one.
Content first: Instead of navigating the visitors directly to a product or service, consider directing them to an educational piece. Put simply – you need long-form blog posts. Then retarget these high-value pieces towards your products. This will boost your brand value while increasing your conversion rate.
Reposting content: To boost social traffic, continue to report the same content over a strategized schedule. Share the same post across various social media platform to help generate more traffic and impressions.
Write amazing headlines: Include call-to-actions in your headlines. All headlines should be keyword-optimized, however, keep in mind you’re writing for people as well as search engines.
Keep information updated: Always keep your content updated and to the point. Share content that’s new and exciting to help your visitors develop an interest.
Include visuals: Use eye-catching visuals to support your content.
Some ideas for visuals include:
Video remarketing: In the smartphone era, video ads are where it’s at. Run video ads for site visitors.
Keyword discovery: Do some discovery and research on search items you’re already using. Use the keywords discovery tools like Google Trends and Keyword Planner.
Market your blog through online forums and blogs: There are many platforms looking for content submissions. Just stand out in the competition with different and leading content.
Email Marketing: Promote blog posts through your email campaign to ensure success. Feature relevant blog posts and make sure you encourage click-throughs back to your blog.
Webinars: A proven method for boosting authority, getting leads and gathering conversions.
Automate Your Google Ads Campaigns: Google Ads remains as one of the top traffic drivers. Using Google Ads can save you a lot of time and help optimize your site for life.
Ad influencers: You’ll find influencers in almost every industry. Find a way to work with these influencers to multiply your brand reach. This develops engagement, trust, and credibility.
Use ad extensions for targeted clicks: Ad extensions are great for expanding ad scale. They help you build an interactive and robust ad.
Some extension ideas are:
Adding navigations: Add links to other pages within your blog. Link to the most recent and relevant content to increase traffic and boost your conversion rate.
Use landing page videos: For optimum attention, upload videos instead of text-content. Videos receive 2-3 times more engagement than other content.
Remove distractions: Don’t add unnecessary information from your landing pages. This may increase your site’s bounce rate. If a visitor is bombarded with information, they may become confused and bounce back.
Responsiveness: Continually check the responsiveness of your site. Design your site responses according to tablets, desktop, and especially mobile phones.
Boost the loading speed: The faster your page loads, the higher the chances of gaining a conversion. Check your landing page loading speed and use tools like Page Insights to perform regular evaluations.
Strengthen engagements through comments: Commenting regularly on social media is essential to marketing. The more comments you generate on Facebook, the more views you’ll receive and the more reach your posts and updates will get. Engagements ensure site leads. So, develop your visitor’s interests and respond to questions and comments you receive on your posts.
Align with the trends: Add content that corresponds to trends, then align these posts with your services.
Share your stories: Give your audience a story and journey to follow. This will help generate more email subscribers and therefore website viewers.
Offer new quiz contests: Lead forms aren’t as effective as quizzes. Questionnaires and quizzes help develop visitor interest and keep them engaged.
Answer comments with questions: Respond to comments by answering their question and asking another question to maintain momentum and create engagement.
Include offers for referrals: Include some referral promotions for your users. Free giveaway offers or discounts for referring to a friend are great ways to increase website traffic fast. You can use social media to promote this.
Offer giveaways and trial versions for visitors: Use the same tactic for visitors to generate conversions and receive an influx of relevant subscribers. Think about using:
The best way to increase website traffic fast is to constantly check your site and keep it up to date with the latest best practices, as advised by Google, and also by leading influencers in your space.
Audience retargeting and website traffic levels involve a multi-faceted approach. By understanding how algorithms work and when they change, you’ll be able to strengthen your website’s capabilities, with a better website, and a stronger, more structured marketing network around your website.
Ultimately, this will engage people at various stages of the customer journey, helping you devise a powerful marketing funnel that attracts more website traffic. Soon enough, the conversions will follow.
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