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Home > Blog > Survey >

How to Get People to Take a Survey: The Power of Persuasion

Buckle up if you’re tired of sending out surveys and getting little to no responses.

Today, we’re revealing how to get people to take a survey.

You won’t believe how simple it can be.

First things first.

How to Get People to Take a Survey
How to Get People to Take a SurveyHow to Get People to Take a Survey

You’re not alone in this struggle. Many businesses face the same challenge when gathering valuable data through surveys.

But fear not.

And this is because we’re here to turn the tables and make your surveys irresistible. Imagine the satisfaction you’ll get as your response rate skyrockets.

This can be made a reality with a few easy-to-implement strategies.

In this blog, we’ll show you the following:

  • Why Is It Important to Conduct an Online Survey?
  • How to Get People to Take Your Survey?
  • How to Increase Your Survey Response Rate?
  • How to Present Your Survey?
  • How to Analyze Your Online Survey Data?

So, are you ready to unlock the secrets of how to get people to take a survey?

Before delving into the blog’s core, we’ll address the following question: why is it important to conduct an online survey?

Why Is It Important to Conduct an Online Survey?

So, why is it so crucial to conduct online surveys?

You may think, “Sure, I know how to get people to take a survey, but why should I even bother?

Well, there are some compelling reasons.

First, online surveys are a game-changer in collecting information quickly and efficiently.

With the internet at your fingertips, you can easily reach out to people globally. This means you’ll gather a diverse range of perspectives.

Online surveys are super cost-effective.

Gone are the days of printing and mailing paper surveys.

You can create and distribute your surveys digitally, saving time and money.

Let’s not forget about the convenience factor.

Your respondents can complete your survey from the comfort of their homes and on their own time. This increases the response rate.

How to Get People to Take Your Survey?

We’ve got some incredible tips lined up for you.

Let’s jump right in.

Make your survey easy to access

Convenience is key.

Use user-friendly online survey tools like Google Forms, SurveyMonkey, or Qualtrics to create surveys easily shared through email, social media, etc.

Target the right audience

Ensure your survey reaches the people who matter most.

Identify your target audience and connect via email, social media, etc. Collaborate with influencers who share a similar audience.

Offer incentives

Incentives like gift cards or a chance to win a prize can encourage people to participate in your survey.

Ensure the incentive is relevant.

Keep it short and focused

Keep your survey to 10-15 questions. This will ensure they’re relevant and easy to understand.

Personalize your invitation

A personal touch goes a long way.

Use your respondents’ names in your survey invitations. Also, explain why their feedback matters.

Follow-up

A gentle reminder works wonders.

Send a follow-up to those who haven’t completed your survey yet. Avoid overdoing it. Remember, too many reminders can backfire.

Show appreciation

Always thank your respondents for their time. A little gratitude can encourage participation in future surveys.

In the coming section, we’ll show you how to get people to take a survey.

You don’t want to miss this.

How to Increase Your Survey Response Rate?

If you want to skyrocket your survey response rate, look no further; we’ll spill the beans on foolproof strategies.

Let’s dive in.

Craft a catchy subject line

First impressions are everything.

Ensure your survey invitation immediately grabs your audience’s attention with an eye-catching subject line. Also, keep it short, sweet, and relevant.

Choose the right time to send

Timing is everything.

Send survey invitations when your target audience is most likely active and available.

For instance, avoid sending surveys late at night.

Use a mobile-friendly design

Ensure your survey is mobile-friendly for a seamless user experience across all devices.

Be transparent about the time commitment

Let your respondents know upfront how long the survey will take. Being transparent will make them more likely to participate.

Pre-test your survey

Test your survey on a small group of people before sending it out. This will help you identify any issues or confusing questions.

With these handy tips in your back pocket, you’re all set to increase your survey response rate.

Keep reading because we’ll show you how to get people to take a survey.

How to Present Your Survey?

Let’s talk about the best ways to present your findings in a memorable way.

With these tips, your viewers won’t need any explanations.

Graphs and Charts

Graphs and charts are perfect for summarizing survey data in an easy-to-understand format.

Some popular options are Likert Scale Charts, Sentiment Trend Charts, CSAT Score Survey Charts, etc.

Infographics

They add a splash of creativity to your data story.

Video and Animations

With people watching over 100 minutes of video daily, it’s no surprise 88% of marketers report positive ROI from video marketing.

Jump on the bandwagon and present your survey results using videos.

Spreadsheets

Excel spreadsheets might not be the most visually appealing, but they’re great for organizing large amounts of data.

Keep reading because we’ll show you how to get people to take a survey.

How to Analyze Your Online Survey Data?

Are you tired of Excel’s limited visualization options?

Don’t worry, we’ve got the perfect solution for you.

ChartExpo!

ChartExpo is a fantastic third-party add-in that offers customized and survey-oriented charts and graphs.

It boasts a user-friendly interface.

More so, it features an incredible Likert Scale, designed to help you unlock the full potential of your survey data.

You don’t need programming or coding skills!

ChartExpo empowers you to spot trends, patterns, and other insights that might’ve otherwise slipped under the radar.

The easy-to-use charting tool offers a free 7-day trial.

You can test-drive its features and see the benefits before committing to a paid subscription.

At just $10 per month, ChartExpo is a small investment with the potential for significant returns.

How to Install ChartExpo in Excel?

In the coming section, we’ll use ChartExpo and sample data to demonstrate how you can leverage Likert Scale Chart.

Let’s imagine you operate an e-commerce website brand.

You’ve created survey questions to gather feedback about your e-commerce business.

Let’s assume you used the questions below:

  • Is the website’s purpose clearly stated on the homepage?
  • Is the color scheme visually appealing to you?
  • Are the images and graphics on the website of high quality?
  • Does the website load quickly on your device?

Let’s further assume you gathered the data below.

Is the purpose of the website clearly stated on the homepage? Is the color scheme visually appealing to you? Are the images and graphics on the website of high quality? Does the website load quickly on your device?
Strongly Disagree Strongly Agree Neither agree nor disagree Strongly Disagree
Agree Neither agree nor disagree Strongly Agree Disagree
Strongly Agree Strongly Agree Neither agree nor disagree Strongly Agree
Agree Neither agree nor disagree Disagree Agree
Strongly Disagree Disagree Strongly Disagree Disagree
Strongly Agree Strongly Agree Agree Strongly Agree
Agree Agree Strongly Disagree Strongly Agree
Disagree Neither agree nor disagree Agree Strongly Agree
Strongly Agree Agree Strongly Agree Disagree
Strongly Agree Strongly Agree Strongly Agree Neither agree nor disagree
Disagree Strongly Disagree Neither agree nor disagree Strongly Agree
Strongly Disagree Strongly Agree Strongly Agree Strongly Disagree
Disagree Neither agree nor disagree Strongly Disagree Strongly Agree
Strongly Agree Strongly Agree Strongly Agree Agree
Agree Agree Agree Neither agree nor disagree
Disagree Strongly Disagree Neither agree nor disagree Strongly Agree
Strongly Agree Strongly Agree Strongly Agree Neither agree nor disagree
Strongly Agree Strongly Agree Disagree Disagree
Strongly Agree Disagree Strongly Disagree Strongly Disagree
Disagree Strongly Disagree Disagree Neither agree nor disagree

 

Before we dive into this, we’ll show you how to install ChartExpo in Excel.

To get started with ChartExpo in Excel, follow the steps below:

  • Open your Microsoft Excel.
  • Open the worksheet and click the Insert button to access the My Apps
How to Get People to Take a Survey
  • Click the Insert button to initiate the ChartExpo engine.
How to Get People to Take a Survey
  • Click the Search box and type “Likert Scale Chart.”
How to Get People to Take a Survey

 

  • Highlight your data and click the Create Chart From Selection button, as shown below.
How to Get People to Take a Survey
  • Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale Chart.

In our case, we’ll use the following multiple-choice responses:

    • Strongly Disagree=1
    • Disagree=2
    • Neither agree nor disagree=3
    • Agree=4
    • Strongly Agree=5
How to Get People to Take a Survey
  • To add the chart header, click the Edit Chart
How to Get People to Take a Survey
  • Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.
How to Get People to Take a Survey
  • Toggle the small button below Line 2 to the right side to activate the header.
  • Click the Apply All button, as shown above.
How to Get People to Take a Survey
  • Click the Save Changes button to preserve all the changes.
  • Check Out the final chart below.
How to Get People to Take a Survey
How to Get People to Take a SurveyHow to Get People to Take a Survey

Insights

  • Almost half of the visitors (45%) agreed the website is responsive. On the other hand, 35% disagreed, and 20% remained neutral.
  • Regarding the quality of images and graphics, the responses mirrored those of website responsiveness.
  • A majority (55%) of visitors appreciated the website’s color scheme. 25% didn’t, and 20% chose not to answer.
  • While 60% of visitors found the information on the homepage clear, 40% disagreed.
  • In general, 51% of visitors provided positive feedback in the survey. Conversely, 34% gave negative responses, and 15% stayed neutral.

FAQs:

How do I ask people to take a survey?

To encourage people to take a survey, make a polite request.  Highlight your survey’s purpose and importance.

Mention incentives, and provide an estimated time for completion.

Share the survey via email, social media, or other relevant channels. Express gratitude for participation.

How do you attract people to fill in a survey?

To attract people to fill in a survey, create an engaging survey invitation.

Offer relevant incentives, and target the appropriate audience. Make your survey user-friendly, mobile-responsive, and visually appealing.

Personalize invitations and follow up with reminders.

Wrap Up

There you have it, folks.

We’ve explored tested and proven tips and tricks on how to get people to take a survey.

From crafting engaging invitations to offering incentives and personalizing your approach.

Remember, it’s all about capturing your audience’s attention.

Don’t forget to check out ChartExpo when it’s time to visualize your survey data for in-depth insights.

With its user-friendly interface, powerful features like Likert Scale Charts, and a budget-friendly price tag, ChartExpo is your go-to visualization tool.

Why not give ChartExpo a shot and experience the benefits?

Knowing how to get people to take a survey is just the beginning. It’s all about insights from the data and using them to grow and improve.

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