• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > Data Visualization >

How to Get Customer Feedback: A Quick Guide

If you’re struggling to understand what your customers really want, you’re not alone.

Many businesses find it challenging to obtain honest and valuable customer feedback.

How to Get Customer Feedback

But don’t worry.

There’s a solution.

In this blog article, I’ll share game-changing tips on how to get customer feedback.

Also, you’ll learn the following:

  • What is customer feedback?
  • Why is customer feedback important?
  • Reasons to ask your customers for feedback
  • Effective customer feedback methods and how to use them
  • How to analyze your customers feedback data

Before diving into the blog’s core, we’ll address the following question: what is customer feedback?

What is Customer Feedback?

Customer feedback refers to customers’ opinions, thoughts, and feelings about your brand.

It’s critical to your business’s success. And this is because it provides insight into your customers’ core needs.

Getting customer feedback is essential if your goal is to improve and grow. By understanding your customers’ sentiments toward your brand, you can identify areas for improvement.

But, how can you get customer feedback?

One of the tested and proven ways is to provide multiple channels for customers to share their thoughts.

This could include surveys, social media, in-person conversations, email, etc. Giving options increases the chances of receiving valuable feedback that can help you make data-driven decisions.

Another key to getting reliable customer feedback is to ask specific questions.

Yes, you heard that right.

Avoid generic questions. Instead, focus on asking about specific aspects of your brand. This will encourage customers to provide more detailed feedback.

How to get customer feedback should never be a time-consuming task for you. Keep reading to learn more.

Why is Customer Feedback Important?

Customer feedback is a must-have for the success of any business.

And this is because it provides valuable insight into your customers’ needs and preferences.

Essentially, it helps you better understand your customers.

Understanding your customers is essential for improving your brand offers. By listening to feedback, you can identify areas for improvement. This can lead to increased customer satisfaction, loyalty, and revenue growth.

Customer feedback also helps you make data-driven decisions about your business.

By considering your customers’ sentiments, you can identify trends, uncover new opportunities, etc.

Additionally, customer feedback is a great way to engage to build long-lasting relationships.

By showing that you value your customers’ opinions, you demonstrate that you care about their experience.

How to get customer feedback should never be a stressful affair. Keep reading to learn more.

Effective Customer Feedback Methods and How to Use Them

Customer feedback is key to improving your business.

But how do you gather feedback?

Below are 5 effective methods for gathering customer feedback.

Surveys

Surveys are a great way to collect feedback from many customers simultaneously.

You can use online survey tools, such as Google Forms to create and distribute surveys. Ensure your survey questions are clear and concise.

Net Promoter Score (NPS) Surveys

NPS surveys are a simple way to measure customer loyalty.

The tool asks customers to rate how likely they’re to recommend your product or service to others.

Social Media Monitoring

Social media platforms like Twitter and Facebook are great for collecting real-time customer feedback.

And this is because you can set up alerts and use social listening tools to monitor your customers’ sentiments.

Customer Interviews

Conducting interviews with customers can provide more detailed and personalized feedback than other methods.

You can conduct interviews in person or via video call.

User Testing

This entails observing customers using your product and gathering feedback on their experience.

You can use online tools like User Testing to conduct remote user testing.

How to get customer feedback should never be a stressful task. Keep reading to learn more.

How to Analyze Your Customer’s Feedback Data

Excel is one of the popular tools for storing survey responses. However, it lacks customer survey templates you can use to display insights in your survey responses.

Well, there’s a game-changing solution.

ChartExpo–an Excel add-in, is here to change how you analyze and present your data.

So, what is ChartExpo?

ChartExpo is a third-party add-in that provides a plethora of charts, specifically tailored to survey data.

The visualization add-in for Excel offers powerful customer survey templates like the Likert Scale Charts.

Even better, you don’t need any programming to use the add-in.

ChartExpo’s user-friendly interface makes it easy for anyone to create stunning and easy-to-interpret visualizations.

ChartExpo offers a free 7-day trial. This means you can test its features and see the benefits before committing to a subscription.

How to Install ChartExpo in Excel

In the coming section, we’ll use ChartExpo and sample data to demonstrate how to get customer feedback effectively.

Before we dive into this, we’ll show you how to install ChartExpo in Excel.

Let’s imagine you operate an e-commerce brand. You’ve created a survey form to gather customer feedback.

Let’s assume you used the questions below.

  • Do you think our product’s price is affordable?
  • Do you think our product’s quality is better than others?
  • Do you think our product is available in all stores in your city?

Let’s further assume you gathered the data as depicted by the table below.

Do you think the price of our product is affordable?Do you think the quality of the product is better than others?Do you think our product is available in all stores in your city?
Strongly AgreeNeither agree nor disagreeStrongly Disagree
Neither agree nor disagreeStrongly AgreeAgree
Strongly AgreeNeither agree nor disagreeStrongly Agree
Neither agree nor disagreeDisagreeAgree
DisagreeStrongly DisagreeStrongly Disagree
Strongly AgreeAgreeStrongly Agree
AgreeStrongly DisagreeAgree
Neither agree nor disagreeAgreeDisagree
AgreeStrongly AgreeStrongly Agree
Strongly AgreeStrongly AgreeStrongly Agree
Strongly DisagreeNeither agree nor disagreeDisagree
Strongly AgreeStrongly AgreeStrongly Disagree
Neither agree nor disagreeStrongly DisagreeDisagree
Strongly AgreeStrongly AgreeStrongly Agree
AgreeAgreeAgree
Strongly DisagreeNeither agree nor disagreeDisagree
Strongly AgreeStrongly AgreeStrongly Agree
Strongly AgreeDisagreeStrongly Agree
DisagreeStrongly DisagreeStrongly Agree
Strongly DisagreeDisagreeDisagree

 

To get started with ChartExpo in Excel, follow the steps below:

  • Open your Microsoft Excel.
  • Open the worksheet and click the Insert button to access the My Apps
How to Get Customer Feedback
  • Click the Insert button to initiate the ChartExpo engine.
How to Get Customer Feedback
  • Click the Search box and type “Likert Scale Chart.”
How to Get Customer Feedback
  • Highlight your data and click the Create Chart From Selection button, as shown below.
How to Get Customer Feedback
  • Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale Chart.

In our case, we’ll use the following multiple-choice responses:

    • Strongly Disagree=1
    • Disagree=2
    • Neither agree nor disagree=3
    • Agree=4
    • Strongly Agree=5
How to Get Customer Feedback
  • To add the chart header, click the Edit Chart
How to Get Customer Feedback

 

  • Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.
  • Toggle the small button below Line 2 to the right side to activate the header.
  • Click the Apply button, as shown.
  • How to Get Customer Feedback
  • To edit the legend properties, click the pencil-like icon on the X-axis.
  • Once the Legend Properties, fill in your legend below the Text
  • Click the Apply All button, as shown above.
  • Click the Save Changes button to preserve all the changes.
  • Check out the Likert Scale Chart below.
How to Get Customer Feedback

Insights

  • 40% of customers indicated that the product is not available in all stores within the city. On the other hand, the remaining 60% agreed that it is.
  • 45% of customers agreed that the product quality is good compared to your competitor’s. However, 35% responded that the product’s quality is not as good as others. The remaining 20% remained neutral.
  • 55% of customers agreed with your product price. But, 25% indicated that they don’t find it affordable. And the remaining 20% remained neutral.
  • Overall, the survey revealed that 37% of respondents strongly agreed with the statements. 17% just agreed. In contrast, 17% of respondents disagreed. Another 17% strongly disagreed with the statements. The remaining 13% remained neutral in their responses.

FAQs:

How to get customer feedback?

To create customer feedback, Use methods such as surveys, net promoter score (NPS) surveys, social media monitoring, customer interviews, etc.

These methods can help gather valuable customer feedback that can be used to improve your brand.

What is positive customer feedback?

Positive customer feedback refers to comments, ratings, or reviews that express satisfaction or approval of a brand.

This type of feedback typically highlights the strengths and benefits of your brand and can be used to reinforce and promote positive aspects of your brand.

Wrap-Up:

In conclusion, getting customer feedback is essential if your goal is to improve your products or services.

With the multiple methods available, including surveys, NPS surveys, social media monitoring, customer interviews, etc., there’s a way for you to gather valuable feedback.

However, analyzing and presenting customer feedback can be a challenge without the right tools.

This is where ChartExpo comes in.

It has a user-friendly interface and a variety of visualization charts and graphs specifically tailored to survey data.

With ChartExpo, you can easily identify hidden trends and patterns in your data.

How to get customer feedback should never be an Achilles heel for you. Use ChartExpo’s Likert Scale Chart.

The benefits of using ChartExpo are clear: easy-to-use templates, affordable pricing, and a free 7-day trial to test its features.

So, if you’re looking for a powerful tool to help you analyze and present your customer feedback data, sign up for ChartExpo.

Note: Net Promoter, NPS, NPS Prism and many other terms related to NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems Inc., and Fred Reichheld..

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
130643

Related articles

next previous
Data Visualization11 min read

How to Craft Engaging Google Forms Questions?

Click to learn how to craft engaging Google Forms questions. Also, we’ll show how to analyze Google Forms questions.

Data Visualization11 min read

How to Craft Engaging & Compelling Google Docs Questionnaires?

Click to learn how to craft engaging Google Docs questionnaires. Also, we’ll show you tips for effective questionnaire design.

Data Visualization11 min read

How Do Google Forms Work: A Step-by-Step Guide

Click to learn the following: how does Google Forms work? Also, we’ll show you tips for using Google Forms effectively.

Data Visualization8 min read

How to Build an Effective Customer Feedback Loop?

Click to learn how to build an effective customer feedback loop. Also, we’ll show you how to analyze customer feedback loop data.

Data Visualization9 min read

How are Surveys Conducted? Easy Steps to Follow

Click to learn the answer: “How are surveys conducted?” Also, you’ll learn how to analyze survey results.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers