How to Get Customer Feedback: A Quick Guide

If you’re struggling to understand what your customers really want, you’re not alone.

Many businesses find it challenging to obtain honest and valuable customer feedback.

But don’t worry.

There’s a solution.

In this blog article, I’ll share game-changing tips on how to get customer feedback.

Also, you’ll learn the following:

• What is customer feedback?
• Why is customer feedback important?
• Reasons to ask your customers for feedback
• Effective customer feedback methods and how to use them
• How to analyze your customers feedback data

Before diving into the blog’s core, we’ll address the following question: what is customer feedback?

What is Customer Feedback?

Customer feedback refers to customers’ opinions, thoughts, and feelings about your brand.

It’s critical to your business’s success. And this is because it provides insight into your customers’ core needs.

Getting customer feedback is essential if your goal is to improve and grow. By understanding your customers’ sentiments toward your brand, you can identify areas for improvement.

But, how can you get customer feedback?

One of the tested and proven ways is to provide multiple channels for customers to share their thoughts.

This could include surveys, social media, in-person conversations, email, etc. Giving options increases the chances of receiving valuable feedback that can help you make data-driven decisions.

Another key to getting reliable customer feedback is to ask specific questions.

Yes, you heard that right.

Avoid generic questions. Instead, focus on asking about specific aspects of your brand. This will encourage customers to provide more detailed feedback.

How to get customer feedback should never be a time-consuming task for you. Keep reading to learn more.

Why is Customer Feedback Important?

Customer feedback is a must-have for the success of any business.

And this is because it provides valuable insight into your customers’ needs and preferences.

Essentially, it helps you better understand your customers.

Understanding your customers is essential for improving your brand offers. By listening to feedback, you can identify areas for improvement. This can lead to increased customer satisfaction, loyalty, and revenue growth.

Customer feedback also helps you make data-driven decisions about your business.

By considering your customers’ sentiments, you can identify trends, uncover new opportunities, etc.

Additionally, customer feedback is a great way to engage to build long-lasting relationships.

By showing that you value your customers’ opinions, you demonstrate that you care about their experience.

How to get customer feedback should never be a stressful affair. Keep reading to learn more.

Effective Customer Feedback Methods and How to Use Them

Customer feedback is key to improving your business.

But how do you gather feedback?

Below are 5 effective methods for gathering customer feedback.

Surveys

Surveys are a great way to collect feedback from many customers simultaneously.

You can use online survey tools, such as Google Forms to create and distribute surveys. Ensure your survey questions are clear and concise.

Net Promoter Score (NPS) Surveys

NPS surveys are a simple way to measure customer loyalty.

The tool asks customers to rate how likely they’re to recommend your product or service to others.

Social Media Monitoring

Social media platforms like Twitter and Facebook are great for collecting real-time customer feedback.

And this is because you can set up alerts and use social listening tools to monitor your customers’ sentiments.

Customer Interviews

Conducting interviews with customers can provide more detailed and personalized feedback than other methods.

You can conduct interviews in person or via video call.

User Testing

This entails observing customers using your product and gathering feedback on their experience.

You can use online tools like User Testing to conduct remote user testing.

How to get customer feedback should never be a stressful task. Keep reading to learn more.

How to Analyze Your Customer’s Feedback Data

Excel is one of the popular tools for storing survey responses. However, it lacks customer survey templates you can use to display insights in your survey responses.

Well, there’s a game-changing solution.

ChartExpo–an Excel add-in, is here to change how you analyze and present your data.

So, what is ChartExpo?

ChartExpo is a third-party add-in that provides a plethora of charts, specifically tailored to survey data.

The visualization add-in for Excel offers powerful customer survey templates like the Likert Scale Charts.

Even better, you don’t need any programming to use the add-in.

ChartExpo’s user-friendly interface makes it easy for anyone to create stunning and easy-to-interpret visualizations.

ChartExpo offers a free 7-day trial. This means you can test its features and see the benefits before committing to a subscription.

How to Install ChartExpo in Excel

In the coming section, we’ll use ChartExpo and sample data to demonstrate how to get customer feedback effectively.

Before we dive into this, we’ll show you how to install ChartExpo in Excel.

Let’s imagine you operate an e-commerce brand. You’ve created a survey form to gather customer feedback.

Let’s assume you used the questions below.

• Do you think our product’s price is affordable?
• Do you think our product’s quality is better than others?
• Do you think our product is available in all stores in your city?

Let’s further assume you gathered the data as depicted by the table below.

To get started with ChartExpo in Excel, follow the steps below:

• Open your Microsoft Excel.
• Open the worksheet and click the Insert button to access the My Apps

• Click the Insert button to initiate the ChartExpo engine.

• Click the Search box and type “Likert Scale Chart.”

• Highlight your data and click the Create Chart From Selection button, as shown below.

• Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale Chart.

In our case, we’ll use the following multiple-choice responses:

• • Strongly Disagree=1
  • Disagree=2
  • Neither agree nor disagree=3
  • Agree=4
  • Strongly Agree=5

• To add the chart header, click the Edit Chart

• Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.
• Toggle the small button below Line 2 to the right side to activate the header.
• Click the Apply button, as shown.
• 

• To edit the legend properties, click the pencil-like icon on the X-axis.
• Once the Legend Properties, fill in your legend below the Text
• Click the Apply All button, as shown above.
• Click the Save Changes button to preserve all the changes.
• Check out the Likert Scale Chart below.

Insights

• 40% of customers indicated that the product is not available in all stores within the city. On the other hand, the remaining 60% agreed that it is.
• 45% of customers agreed that the product quality is good compared to your competitor’s. However, 35% responded that the product’s quality is not as good as others. The remaining 20% remained neutral.
• 55% of customers agreed with your product price. But, 25% indicated that they don’t find it affordable. And the remaining 20% remained neutral.
• Overall, the survey revealed that 37% of respondents strongly agreed with the statements. 17% just agreed. In contrast, 17% of respondents disagreed. Another 17% strongly disagreed with the statements. The remaining 13% remained neutral in their responses.

FAQs:

How to get customer feedback?

To create customer feedback, Use methods such as surveys, net promoter score (NPS) surveys, social media monitoring, customer interviews, etc.

These methods can help gather valuable customer feedback that can be used to improve your brand.

What is positive customer feedback?

Positive customer feedback refers to comments, ratings, or reviews that express satisfaction or approval of a brand.

This type of feedback typically highlights the strengths and benefits of your brand and can be used to reinforce and promote positive aspects of your brand.

Wrap-Up:

In conclusion, getting customer feedback is essential if your goal is to improve your products or services.

With the multiple methods available, including surveys, NPS surveys, social media monitoring, customer interviews, etc., there’s a way for you to gather valuable feedback.

However, analyzing and presenting customer feedback can be a challenge without the right tools.

This is where ChartExpo comes in.

It has a user-friendly interface and a variety of visualization charts and graphs specifically tailored to survey data.

With ChartExpo, you can easily identify hidden trends and patterns in your data.

How to get customer feedback should never be an Achilles heel for you. Use ChartExpo’s Likert Scale Chart.

The benefits of using ChartExpo are clear: easy-to-use templates, affordable pricing, and a free 7-day trial to test its features.

So, if you’re looking for a powerful tool to help you analyze and present your customer feedback data, sign up for ChartExpo.