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Keyword competition shows the number of business owners who are targeting a specific keyword. It’s a vital aspect of digital marketing and SEO.
It shows how easy (or hard) it is to rank for your preferred keyword. High-competition keywords are difficult to rank, while low-competition keywords are relatively easy to rank.
As a business person who is looking to rank high on search engines, targeting low-competition keywords will probably be your best shot. In this guide, you will discover how to find low-competition keywords.
Low-competition keywords offer better chances of ranking high and gaining more visibility on search engines. By targeting these keywords, it becomes easy to stand out from the competition. That will, in turn, help you attract a more engaged and relevant audience.
If done the right way, low-competition keywords help you boost your clickthrough rates, and organic traffic, and ultimately increase your overall conversion level.
“No Competition” keywords are search terms (or phrases) that have no or very low competition in search engine platforms. These keywords offer some benefits to business persons. Since there is no competition for these keywords, ranking high for these keyword types tends to be easy.
“No Competition” keywords could also denote keywords with low search volume. Simply put, these are keywords that few people are actively searching for. Although it’s easy to rank for these keyword types, you’re not guaranteed to generate significant traffic from them.
Here are some factors to focus on during keyword research.
Keyword competition shows you how difficult it is to rank for some specific keywords on search engine platforms. High competition shows that lots of websites are already targeting the keywords, and that translates to difficulty in ranking for such keywords. Low-competition keywords are more easy to rank on search engines.
To gather relevant keywords, you need to brainstorm and research keywords prospects are using when making search queries. When it comes to keyword research, you need to use tools like the PPCexpo Keyword Planner.
Long-tail keywords are long, specific words (or phrases) that generate low search volume. However, they tend to generate more conversions. Focusing on these keyword types will help you rank high on search engine result pages (SERPs).
To analyze your keywords, you should consider using tools like PPCexpo Keyword Planner. The tool helps you to identify your keyword performance.
You need to integrate low-competition keywords into your content. You can integrate them into elements of your content like headings, titles, and body text. All these boost your chances of ranking for these keywords.
Keyword research tools are the best ways of finding low-competition keywords. These tools will help you find the right low-competition keywords for your website. Aside from that, they also help you in optimizing your content and boosting your search engine ranking.
Incorporating the right keywords into your content is a sure way of attracting quality traffic. It also helps you generate leads, and boost your business sales. There are lots of keyword research tools in the market, but you need to limit your search to tools that are functional and user-friendly. One of such tools is the PPCexpo Keyword Planner.
The PPCexpo Keyword Planner has a Chrome extension, and the user gets to have 250 FREE credits daily. All these are guaranteed after signing up for the tool.
Here are some reasons you should consider signing up for the PPCexpo Keyword Planner.
Let’s say you’re looking to sell weight loss medicine online. The first step is to come up with a keyword like “weight loss medicine.” A simple search will generate results similar to the one below.
Here is other information that can be discovered with the PPCexpo Keyword Planner.
The tool helps you discover keywords that relate to your business. By merely searching for your guess keyword, lots of similar keywords will be generated for you. And most of these keywords will be a great fit for your business.
Search volume shows you how popular your keyword is. The tools give you the chance to choose keywords with high search volume. For instance, you can use the filter feature to choose keywords with a search volume between 1300-27,000. Furthermore, you need to narrow your search down to high search volume keywords with high intent. Most of the keywords generated by the tool will be similar to your business.
Bid shows you how much you will be charged whenever someone clicks on an ad that features your preferred keyword. As a general rule, you should opt for keywords with low CPC from the list of keywords generated by the tool.
You have the option of using visualization tools to represent your keyword data. From the keyword data visuals, you can easily select keywords that are a great fit for your business. To select visuals like the scatter plot, click on “Chart” and select “Scatter Plot.”
After that, an image similar to the one below will be displayed on your screen.
To check the global search of your keyword, navigate to the settings and choose the “All” icon.
After that, a globe icon will appear on your screen and the global search volume data will be displayed on your screen.
There’s the option of narrowing down your search to only long-tail keywords. To do that, click on the “Keyword Type” menu and select “Long-tail keywords.”
You will get a list of long-tail keywords displayed on your screen.
There’s the option of exporting your keyword data after the completion of your keyword research. To do that, click on the “Export” button.
Keyword research tools are one of the best ways of identifying low-competition keywords. These tools help you analyze:
All these help in boosting your search engine ranking.
There’s no fixed time frame. It could take a few weeks to a few months to rank for low-competition keywords. Your ranking is largely dependent on your website authority, SEO efforts, and content quality.
You should consider using tools like the PPCexpo Keyword Planner. With the tool, you will easily identify high-search volume and low-competition keywords.
Low-competition keywords are usually long-tail keywords. They always come in the form of questions and long phrases — about three to five words. They tend to generate low traffic volume. But the traffic is usually high quality.
Low-competition keywords should be a vital piece of your SEO strategy. These keywords are easy to target, and they can help you gain more visibility and higher search ranking on search engines. Low competition keywords help in:
Finding low-competition keywords is easy. All you need is the right tool — and that’s where the PPCexpo Keyword Planner comes in. The tool offers insights about the bid and search volume of your preferred keyword. There’s also the option of using visuals to represent your keyword data. Some visuals you can use in visualizing your keyword data are the scatter plot and the bar chart.
As a business person who is looking to grow your organic traffic, opting for low-competition keywords is arguably your best shot. Since a few businesses are targeting these keywords, it becomes easy to rank high on SERPs.
Now you know how to find low-competition keywords, what tool will you be using for your keyword research process?
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