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There are plenty of tricks and tools in paid advertising that you can use to improve your campaigns. HTML5 ads are an exciting option that can drive core metrics, including click through rates.
In this article, we’ll explore HTML5 ads in Google, look at some HTML5 banner ads examples, and delve deep to give you the knowledge you can use to leverage this powerful ad type in 2024.
HTML5 ads are web banner ads that use HTML5 files, which have been developed in Google Web Designer. The purpose of this style of advertising is to offer a more interactive, attention-grabbing ad.
Before HTML5 ads, website owners and advertisers used Flash to create animated advertisements. The big advantage that HTML5 banner ads examples have over Flash is that HTML5 ads are highly-responsive, so the design looks great on any browser, operating system, or device.
You can make HTML5 ads in Google Web Designer. When you study HTML5 banner ads examples, you’ll soon discover that they all consist of several file types, including:
The HTML file contains the source links for videos, graphics, and images used in the banner ad. It also includes the HTML code that makes the animation work, and any responsive features of the ad to ensure it adapts to different browsers and device display sizes.
Google Web Designer is an innovative web application that allows you to design and build other web and HTML5 advertisements through an integrated visual and code user interface.
Here are a few of its main features:
Google Web Designer ‘s Code view can accept XML files, JavaScript, and CSS. Other functionalities like syntax highlighting and automatic code completion make it easier to write code with fewer mistakes.
After creating the content, Web Designer helps you create a responsive layout for a range of screen sizes. You also have the option of Google Dynamic Ads so that you can personalize your ads for your target audience.
You can add the following workflows:
Most — if not all — HTML5 banner ads examples comprise some form of interactive media. So, as you’d expect, Google Web Designer is pre-loaded with a vast supply of media elements that you can add to make your banner ads more attractive, such as:
So, why should you create HTML5 ads? Here are four benefits of HTML5 ads to consider:
Creativity is at the heart of HTML5 ads. From the images and graphics to the text and video, HTML5 ads allow advertisers to experiment with a plethora of ad types and styles. As such, this fuels more imaginative ad creation and more unique designs.
Studies show that HTML5 banner ads are highly-effective at driving audience engagement numbers. Using these ads will help you spread brand awareness and connect with more prospects.
As engagement rises, so too does your clickthrough rate (CTR). Over time, a higher CTR will benefit other vital metrics in Google Ads, potentially increasing your Quality Score, reducing your cost-per-click (CPC), and ultimately, it drives more brand awareness, which should lead to more conversions.
HTML5 ads facilitate smooth engagement with various segments of your audience in the manner in which they choose, at the best time. Regardless of the device, OS or browser. Your ads will respond to display correctly for people all around the globe.
Furthermore, the dynamic creative system leverages data on user browsing behavior and location to improve your ads, making them more relevant as time goes on.
HTML5 ads usually require a developer to create the code, but this can be time-consuming. You can use design equipment to build HTML5 designs that reduce or even eliminate the demand for manual coding. Google Web Designer with only a limited understanding of web-based code, you can use Google Web Designer to create click-worthy HTML5 ads.
Using Google Web Designer’s style view, you can create content by drawing 3D objects, text, and tools and you can also animate events and objects on a timeline. When you’re done, Google Web Designer outputs clean human-readable HTML5, CSS3, and JavaScript.
let’s say you wanted to produce a banner ad for your business that sells jeans.
Name – Give the ad a name, which will also be the title of the HTML file.
Location – Choose where you would like to save the file.
Environment – Select the ad environment where you want the advertisement to display. Google Web Designer can run ads across several networks namely Google Display Network, Video 360 and Google AdMob.
Dimensions – If you know the precise dimensions, you can enter them here. Otherwise, select the Responsive layout checkbox to generate a responsive ad that automatically adapts its size to complement the viewport. Standard banner sizes are listed in the dropdown checklist, but if you would like to use a size that is not listed, select Custom from the dropdown and type in the breadth and height manually.
Animation function – Select the animation mode that you would like to use – you can change at every time. Quick mode allows you animate your advertisement scene-by-scene while the Advanced method enables you to animate specific components on their own timeline. In this example, we’ll go with advanced animation mode.
Click OK.
After this, you can create your ad in this environment.
Select the image from your computer, then drag and release it here. It will set your first image as the background.
Now drag in another image that you want to use in a banner ad.
Enter the text you wish to animate in your ad. Select T from the left-hand side. This is the option for text control. You can move the text onto the image and align it as you wish.
Add the animations into the ad from your timeline area.
Next, go to the layer you want to animate. For example, say you want to animate the winter collection, you would choose this particular level from the timeline and go to 1s. Perform a right-click, then create a keyframe. Set the placement and size at 200.
Now, create another keyframe at 3.5 sec, and set the size and position at 50, so that the words display one at a time.
After that, you can animate 50% Off. Go to this layer, create a keyframe at 3.5 sec, then set the size and position to 105.
Create another keyframe at 4s and set its position to -77.
Create another keyframe at 5s and set the position of it to 100, so the words display one-by-one.
Now your animations are ready. Go to the Events tag to add your events, which will then allow you to set up actions in response to any user gestures.
Select OK to continue.
Now, you can preview the ad through the Preview tab in the top navigation bar.
Voila! Your HTML5 ad is ready. The preview result will be showing like this.
After previewing it, confirm it with Google Web Designer’s ad validator. The Ad Validator checks the ad for common issues, and displays the results in a panel, along with basic info like the ad environment, the total dimensions of the ad if it was published, and its load size.
When you’re happy with everything, you can publish your ad by selecting Publish from the navigation bar.
You can publish your ad in several ways:
If you want to publish it locally, select the local option, then give it a name and choose a location to save your ad. Then click Publish.
Your ad will save on your computer, and then you can upload the zip file to your Google Ads account before launching it for online users.
As you encounter more HTML5 banner ads examples, you’ll see there is a wide variety of file types available. You can save your HTML5 ads as a ZIP file, and it should adhere to the following guidelines:
Supported file types:
Ad size:
Image size:
Google Web Designer is not without its shortcomings. Here are a few things to be aware of when creating HTML5 ads in this program:
When creating HTML5 ads, keep the following things in mind:
An HTML5 ad is like a webpage within a webpage. Therefore, you should personalize it, so it offers an immersive experience for users, without them ever having to leave the web page they were on before your ad appeared.
Visual content is great, but video content is king. The best HTML5 banner ads examples are those that have animated products. This eye-catching tactic not only captures more attention, but it also enables you to give some insight into how the product works.
Gamifying your ads is an excellent way to encourage more clicks, especially with the younger demographics who are obsessed with gaming nowadays.
So, there you have the rundown on HTML5 banner ads. As marketing and advertising embrace a more visual-heavy, interactive approach to connecting with prospects, people in paid advertising must think about the best ways they can maintain an edge on their rivals.
Using HTML5 ads is a highly-engaging technique that can boost a range of critical metrics, ultimately helping your business get more attention, more traffic, and more brand recognition.
Although there are different Google Ads formats are available but you’re sure to see plenty of HTML5 banner ads examples in 2024. The question is: how will you get involved?
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