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Customer attention is the new goldmine. Without it, it would be impossible to attract new leads and customers. Getting the customer’s attention boils down to spreading your brand message — and that’s what a marketing campaign is all about. If you’re like most business people, you probably do not know how to create a marketing campaign.
In this guide, you’ll discover what a marketing campaign is, the essentials of a marketing campaign, and other relevant information to help you create a more robust marketing campaign.
Marketing campaign helps in the promotion of products using various media channels. These media channels could be print, radio, television, or online platforms like Google Ads. If you’re like most marketers, you probably think that campaigns are heavily reliant on advertising. However, there are other campaign models like video conferencing, demonstrations, or other interactive techniques.
Here are some marketing campaigns components you should consider:
Here are some reasons why you should consider starting a marketing campaign.
A marketing campaign puts your business in the spotlight. It helps generate buzz around your product or service offering. And if you’ve got good messaging and products, attracting new customers to your business won’t be an issue.
Targeted advertising and proper PR will help you reach people who are highly interested in what you have to offer. This will, in turn, help in increasing your customer base and business growth.
Good marketing campaigns, to a large extent, translates to more leads. By properly executing your marketing campaigns, you will generate massive interest and attention for your brand. And if you can provide answers to the queries made by prospects, converting them into paying customers won’t be an issue.
Marketing campaigns help in building a robust relationship with your customers. By merely creating activities that engage your customers, you get to connect with them on a deep level. Deeper connections mean lasting bonds — and that’s good for business! And if you have strong bonds with your customers, having a loyal customer base and repeat business won’t be an issue.
A good marketing campaign generates lots of interest and attention around your products. If such attention is appropriately channeled, you get to convert it into loyal paying customers. Paying customers translates to sales, and that’s more business and profit.
Every successful business is supported by a winning marketing plan. A winning marketing campaign converts visitors into loyal paying customers. Without a compelling marketing campaign, it would be almost impossible to sell your product or service offering. Here are easy steps to creating a marketing campaign.
Step 1: Choose Your End Goal
You need to define your goal. Launching a marketing campaign without an end goal in mind is a recipe for disaster. Having a goal will help you identify the right metrics to measure. Aside from that, a goal helps you come up with an action plan. Here are some marketing campaign goals you should consider.
Step 2: Set Your Campaign Budget
Having a great plan is good. But what’s more important is having a budget that can accommodate it — and that’s why you should set your campaign budget. If you’re unsure of how much you can spend, you should calculate the amount you generate from an average customer. You can also try figuring out a customer lifetime value (CLTV).
Step 3: Identify Your Target Audience
A good grasp of your target audience will help you craft a message that resonates with them. As a marketer, you need to understand the needs and demographics of your target audience. This way, it would be easy to come up with an offer that appeals to them.
Here are some traits of your target audience you should know.
Step 4: Design Your Content
Your content could make or mar your marketing campaign. You need to craft content that resonates with your audience. Your content should also include a compelling call to action (CTA). As a general rule, you need to consider including just one CTA in a campaign. It will help you not to confuse your audience.
Step 5: Choose Your Channel(s)
The number of channels you opt for is dependent on what you’re looking for. You could choose two or fifteen channels, depending on what you want. Some marketing channels are:
Step 6: Launch and Monitor
Launching your marketing campaign is good. But to get your desired result, you need to keep a close eye on it — monitor your campaign!
Let’s say you’re selling product Y, you need to ask customers who buy product Y how they heard about the product. Keep a tally of the ways that attribute to your marketing, and double down on the marketing channel(s) that made that happen.
However, if you’re using the PPC model, monitoring your campaign will help you identify any anomalies. After identifying the anomaly, fixing it won’t be much of an issue.
Step 7: Analyze the Results
Proper analysis of your result will help you:
Let’s say you’re running a PPC campaign and your primary goal is to increase brand awareness, you will have to focus on impressions. Therefore, generating more impressions pretty much translates to accomplishing your primary goals. Aside from impressions, clicks are the next metrics you should monitor.
Manually monitoring your campaigns won’t cut it. You will need tools like the PPC analytics tool. The tool helps you monitor multiple campaigns and accounts. It also provides data-driven insights. This way, you get to easily optimize your campaigns.
When it comes to PPC analytics tools, you should consider PPC Signal. Before using the PPC Signal, you should connect the tool to your Google Ads account, and run your campaign for at least 7 days. This way, enough data must have been generated.
Here’s what the PPC Signal dashboard looks like.
From the insight, you’d notice the impression trend going downwards. It shows that your audience is not seeing your ads. To generate more insight, you need to click on the “Explore” button.
From the image above, you need to compare the “impressions” trend with the “Clicks”. From that, you can safely assume that the decrease in impressions is the reason behind the decrease in clicks. Your job is to figure out why there has been a drop in impressions and come up with ways to fix it.
The components of a marketing campaign are:
The 3 pillars of a marketing campaign are:
Here are the 3 keys to a successful campaign:
Here are the 4 stages of a marketing campaign:
Creating sleek products or services is good. But if you want to generate massive sales, you need to launch a compelling marketing campaign. A marketing campaign will help you:
There are various marketing channels to help you promote your business. If you’re up for it, you should consider using online advertising channels like Google Ads.
After launching your Google Ads campaign, you need to keep a close on it. If not, you will end up wasting your time, energy, and resources. When it comes to monitoring your campaign, you need to consider the PPC Signal.
The PPC Signal helps you to monitor your campaigns from all sides. This way, you get to easily figure out any anomaly (and fix it). The tool uses the power of machine learning and artificial intelligence to analyze your campaign and provide relevant data in a few minutes.
Now you know how to create a marketing campaign, what product(s) will you be promoting in your next campaign?
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