How to Change Landing Page in Google Ads?

A customer’s journey typically begins with some sort of search intent. They may be looking for a specific product or service, or just general information about a topic. Regardless, they click on an ad that catches their eye and brings them to your landing page.

Your landing page is one of the most important pages on your website, as it’s where you can increase the conversion rate of your brand. A well-designed landing page will guide the customer through the purchase process, answer their questions, and overcome any objections they may have.

By providing a seamless and positive customer journey, you can turn one-time buyers into lifelong fans of your brand. The question is, how do you make sure your Google Ads actually convert once visitors click on them? Optimizing your landing page is an excellent way to boost your Quality Score and encourage conversions.

Read on to know how to change landing page in Google Ads?

What is a Google Ads Landing Page?

Before we explore how to change landing page in Google Ads let us look at what is a Google Ads landing page?

A Google Ads landing page is a page that people are taken to after clicking on a ad that appeared on SERP.

• You specify a final URL when you create an ad to determine where people will be taken when they click on the ad.
• Google’s policy stipulates that your landing page and display URL (the page you display in your ad) must have the same domain.
• The quality score of a keyword is determined by several factors, including the landing page experience. In terms of user experience, such factors as the usefulness and relevance of the information provided on a landing page, the ease of navigation, the number of links on the page, and the expectations users have based on the clicked ad creative all contribute to the landing page’s experience.

Best Landing Page for Google Ads

While the bulk of your team’s time is spent organizing and optimizing Google Ads campaigns, analyzing metrics, and implementing performance adjustments, the time dedicated to your landing pages may be severely lacking.

Your success will be determined partially by the effectiveness of your Google Ads campaign and partly by the effectiveness of your landing pages. Marketing professionals who fail to implement best practices for their landing pages could lose out on a lot of Google PPC conversions. The following are some good examples.

Match the Messaging Between your Google PPC Ad & Landing Page

Relevance is one of the most significant aspects to consider when designing your landing pages, specifically focusing on the topic or offer you announced in your ad. There is nothing more frustrating or confusing for visitors than clicking on a relevant ad and being redirected to the wrong page. It is imperative that visitors see exactly what they are expecting.

Include Target Keywords in Your Landing Page Headline

When creating the headline for your landing page, it is important to use the same keywords as your ad campaigns. This will help to ensure that your landing page is properly indexed by search engines and that your ad campaigns are targeting the right audience.

In addition to using the same keywords as your ad campaigns, you should also conduct keyword research to identify the most relevant and popular keywords for your business. Once you have identified the right keywords, you should optimize your website and landing pages for these keywords. This will help to improve your search ranking and visibility, as well as your overall algorithmic performance.

Create a Compelling CTA

As you probably already know, CTA buttons are the most important elements of your landing page. With a CTA, you can convince visitors to take a certain action, such as signing up or making a purchase. It is important that the CTA button immediately captures the attention of visitors, as this will increase the likelihood of conversion.

There are a few things you can do to make sure your CTA button stands out. First, choose a color that will contrast with the rest of your page. Second, use an action-oriented verb, such as “Sign Up” or “Buy Now.” Finally, make the button large enough to be easily clicked on. By following these tips, you can increase your chances of getting visitors to take the desired action.

Make Sign-Up as Simple and Easy as Possible

When designing a form, it is important to keep in mind that the goal is to make it as simple and straightforward as possible. The last thing you want is for your prospects to get bogged down in details and information that is not absolutely essential.

Stick to the basics, like names and email addresses. The goal is to collect the basic information you need, so you can follow up with your prospects later. A form that is too complicated will likely have a lower conversion rate, so simplicity should be your top priority.

Don’t Forget a “Thank You” Page

After a lead has taken the time to fill out your form and submit it, it’s important to show your appreciation by redirecting them to an optimized thank you page.

A simple thank you can go a long way in developing a strong relationship with your leads and potentially turn them into customers. By acknowledging their effort and taking the next step to show your appreciation, you can set your brand apart and create a lasting impression.

Can you Track Google Ads Conversion on Your Landing Page?

You can track Google Ads conversions on your landing page by adding a conversion tracking tag to your landing page code. This tag will allow you to see how many people are clicking on your ad and then completing the desired action on your landing page. This is a valuable way to measure the effectiveness of your Google Ads campaigns and make sure that you are getting the most bang for your buck.

The best way to track conversions on Google Ads is with Conversion Tracking Tag. It allows you to see how many people click on your ads and then complete the desired action on your website. You can also use this tag to measure other actions like signing up for a newsletter or downloading an ebook.

Google provides a conversion tracking tag generator that makes it easy for you to add this code to any page on your site.

How to Change Landing Page in Google Ads?

• Once you are signed in to your Google Ads account. In the page menu, click Keywords.
• Add the “Final URL” column if needed. Scroll over the “Final URL” column of the keyword you’d like to specify a landing page for and click the pencil icon Edit when it appears.
• Enter the URL. It can include up to 2,048 characters.
• Click on Save.

How PPC Signal Helps You to Optimize Google Ads Campaigns and Landing pages?

Whether your target audience trusts your brand depends on the quality of your landing page content. When your landing page isn’t performing as well as you’d hoped, it’s time to optimize it to increase your conversion rate.

It is possible to use a heat map to determine where users are clicking on your website. From there, Google Ads makes it easy to convert your customers. However, choosing the right strategy for optimizing your landing pages can be challenging. It is even difficult to optimize all campaign metrics when you have multiple campaigns in a single account.

Here’s where a tool like PPC Signal comes in handy and helps you optimize your campaign metrics that are influenced by your landing pages. From there, you can modify those landing pages.

Consider the case where you are running a campaign for your online business and you notice you are generating enough clicks but no conversion. You are not getting more conversions because your audience is interested in your ad. However, once they get to your landing page, it may not be as appealing or take a long time to load.

With PPC Signal, you will receive automated signals on your conversion data and know what other factors are affecting your conversions.

Using PPC Signal’s dashboard, select metrics, then conversion, and you get an automated signal telling you how your conversions are going, you can also explore the signal to gain additional insights.

You can get graphical data of your campaign when you click on the explore button, which helps you see how long your conversions are declining.

Also, you can view the data in tabular form so you can see other campaign metrics that are influencing your conversions.

These signals will let you check the performance of your conversion and tell you how your conversions are moving down and how other campaign metrics are affecting your conversions.

This can take you one step further and helps you take action by using fewer efforts and in return, you can get higher results. Using these insights can help you make better decisions. This is because you can stop killing your campaign conversions and you can know how to change landing page in Google Ads if it is not producing conversions for your business.

FAQs:

Do you need a landing page for Google Ads?

There’s no one-size-fits-all answer to this question, as the answer depends on the specific goals and objectives of your Google Ads campaign. In general, though, a landing page can be a very effective way to increase the conversion rate of your Google Ads campaigns.

A well-designed landing page can provide a focused, relevant experience for your visitors, which can help encourage them to take the desired action, whether that’s filling out a form, making a purchase, or signing up for a newsletter. Landing pages can also be a useful tool for tracking and measuring the performance of your Google Ads campaigns, as they can provide insights into which ads are driving the most traffic and conversions. Remember if you are running Google Leads Form then you don’t need any landing page

What makes a good landing page for Google Ads?

There are a few key things that make a good landing page for Google Ads. First, the page should load quickly and be easy to navigate. Second, the page should be relevant to the ad that was clicked on. Third, the page should have a clear call to action. Lastly, the page should be designed to convert visitors into leads or customers.

If you keep these things in mind when designing your landing pages, you should see an increase in your conversion rate.

Wrap Up:

In the world of digital advertising, landing pages are the gateway to conversions. They’re where you offer your visitors something valuable in exchange for their contact information or their purchase.

A great landing page can be the difference between a business that makes money and one that loses it. The same is true for Google Ads campaigns—a poorly designed ad with no clear call to action (CTA) is likely to waste money, but a well-designed ad with a clear CTA can help you drive sales and grow your business.

That is why understanding how to change landing page in Google Ads is so important. The process for changing your landing page in Google Ads is easy, but there are many factors that go into choosing which pages should serve as your default. Many marketers use this process as an opportunity to test different approaches and see which ones work best with their target audience.