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Google Analytics offers immense value to digital marketing professionals. This freemium web analytics service empowers business users to track website traffic day after day. That way, digital marketing professionals can find out which web pages are most popular among site visitors.
Although Google Analytics provides a superb website traffic data collection and analysis service, it is important to note that this service offers support in a number of other areas as well.
In fact, some of the top ways to use Google Analytics to look beyond the number of website visitors include:
Digital marketing professionals can use Google Analytics to look at “basic” web traffic data, such as the number of page views and how many visitors check out a page in a single day. For those who want to go the extra mile, however, it is paramount to look deep into all of the web traffic data that is available.
Ultimately, Google Analytics offers a great source for audience demographic data. The service ensures digital marketing professionals can find out whether business messages are reaching the right audiences, at the right time, every time.
Google Analytics even enables business users to look at where web traffic is coming from, how frequently site visitors check out a particular page, and much more. As a result, Google Analytics helps digital marketing professionals find ways to enhance a company’s brand messaging and find new opportunities to connect with its target audiences.
Let’s face it — no website visitor enjoys a web page that takes more than a few seconds to load. But if a web page is loaded with high-resolution visualizations and large amounts of text, it may require additional time to load — something that could affect the user experience.
Fortunately, Google Analytics makes it simple for digital marketing professionals to assess web page load times. This ensures digital marketing professionals can identify which web pages load quickly — and which ones do not — and optimize their site content accordingly.
There is no need for prolonged load times to hinder the user experience when visitors check out a website. Instead, business users can take advantage of Google Analytics to gain the insights they need to enhance their web content.
Search engine optimization (SEO) is a top priority for many digital marketing professionals. As such, these business users frequently leverage Google Analytics in the hopes of finding innovative ways to understand the true value of their web content.
Setting up SEO dashboards can be fast and simple. Kiss metrics points out the following widgets can be added to a Google Analytics dashboard to help digital marketing professionals analyze SEO data:
Clearly, Google Analytics can provide immediate and long-lasting benefits for digital marketing professionals, particularly for those who understand how to set up dashboards.
Google Analytics dashboards allow digital marketing professionals to visualize large collections of web data. They enable business users to track web data every day and offer real-time updates as well.
This means digital marketing professionals can use Google Analytics dashboards to gain comprehensive web insights and use these insights to make more informed decisions, faster than ever before.
Furthermore, digital marketing professionals can export Google Analytics dashboards into PDF reports at any time they choose. The export process requires just minutes to complete and enables business users to access web insights from any location, on any device, and at any time.
For today’s always-on, always-connected digital marketing professionals, Google Analytics is vital. This freemium web analytics service empowers digital marketing professionals to transform web data into timely, accurate insights any time they choose. That way, digital marketing professionals can incorporate Google Analytics into their day-to-day operations to find ways to optimize their spending.
Google Analytics delivers a variety of benefits to digital marketing professionals, including:
Of course, no mention of Google Analytics would be completed without discussing the service’s dashboards and reports.
Google Analytics dashboards commonly represent the lifeblood of digital marketing professionals’ everyday efforts and for good reason. These dashboards visualize a broad assortment of web insights time and time again. Plus, they are easy to access from any device, at any time, and make it simple for digital marketing professionals to gain deep web insights at their convenience.
Moreover, Google Analytics dashboards can be exported into PDF reports within a matter of minutes. These reports are accessible on any device — regardless of whether internet access is available. Thus, Google Analytics reports make it easy for digital marketing professionals to access the information contained within Google dashboards without delay.
Google Analytics dashboards and reports deliver immense value. However, it is essential to note that Google Analytics dashboards and reports are not interchangeable.
With Google Analytics dashboards, digital marketing professionals can enjoy visually appealing, reader-friendly visualizations that highlight web insights. Conversely, Google Analytics reports are standard PDFs and lack the interactivity of dashboards.
This means digital marketing professionals who want to access Google Analytics dashboards without limitations may be out of luck if they decide to rely on Google Analytics reports.
Google Analytics reports give digital marketing professionals the ability to access web insights with ease. On the other hand, the reports lack the interactivity of Google Analytics dashboards, thereby limiting the reports’ overall value for business users. At PPCexpo, we want to help digital marketing professionals get the most out of Google Analytics reports — without exception.
To help these business users, we’ve developed a new service that provides interactive PDF (iPDF) reports in lieu of standard PDF reports. Our service, dashboard in a file, enables digital marketing professionals to enjoy the interactivity of dashboards, regardless of whether internet access is available.
Dashboard in a file provides untethered access to Google Analytics dashboards, making it a superior choice that streamlines the process of exporting Google Analytics dashboards into a reader-friendly, visually appealing interactive PDF (iPDF) report. Dashboard in a file will soon be available to business users — stay tuned for additional details.
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