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Your #1 business goal, It’s all about SALES!
Most of our business goals revolve around generating income from the sales of our products and services.
You want sales.
Every business needs sales income to survive and thrive.
Without it, it is a matter of time before the business loses its inflow of cash and crashes.
With enough sales, you can keep your investors happy, satisfy your staff, expand production, hire more valuable people, and increase your brand awareness.
Most of the business targets have their roots deep in generating increased income via sales.
Like any delicious meal, high sales conversions have ingredients.
The important components that make up the sales formula which gets the cash rolling.
That’s right.
The major ingredients of your sales formula are traffic, your Sales Conversion System (SCS), and your Conversion Recycling System (CRS).
Adding just the right amounts and quality of these ingredients to your sales funnel creates your never-ending income rush.
This is becoming very much about food. But forgive me.
When thinking of buying ingredients for your homemade breakfast, you think of a grocery store, farm, meat shop, or a supermarket where the ingredients are sold.
In the same way, when you are looking for how to increase traffic to your brand’s website, getting more people to sign up for your weekly emails, and getting a platform to host your sales conversion system (SCS), you need to go to a store where you can easily purchase these things.
The mistake of most business owners is that instead of going off to a store to buy the ingredients for their sales formula, they try to produce it themselves.
We will explain.
When playing the sales game, the first thing you would need is traffic. That is; the number of people who flow or enter your website or landing page.
Now there are places (stores) you could easily go to buy or purchase traffic faster and with less stress.
But many businesses instead of buying, go on to set up websites and hope that they can produce their traffic via SEO, keywords, and organic optimization.
While these methods may work, they often take enormous amounts of time, energy and will usually yield low returns on investment.
This frustrates most businesses and for the ones that survive, it takes numerous years to get to the top of the ladder.
Smart and profitable businesses fast track their success by paying to play.
And that is where Google Ads come in.
Right. We qualified Google Ads as a person rather than as a thing.
Why?
It is truly just a platform used to draw people to you and get them to see what you’re offering. However, I want you to think of it in this way. Think of Google Ads as a messenger who has been given a singular mandate to preach your gospel to the whole world!
And yes! The whole world.
The whole world practically comes to Google frantically searching for answers to their specific questions and problems. Ranging from dating advice to business tips to the best place to order lunch in their neighborhood.
Google receives approximately 3.5 billion of these searches every single day. If we assume that one person averagely searches for one thing per day, that’s half the world using Google in a day!
Crazy right?!
It’s safe to say that with 3.5 billion daily searches, Google already has all your customers searching for you.
The clients that need an immediate solution, the ones who are still searching for information, and the ones who have not realized that you have the solution to their problem are all on Google.
This is both good news and bad news.
Bad news first – Google provides every business with an online presence the chance to be found by users of the platform. So the competition is tough.
Now the good news – Narrowing your ad to address specific problems of ideal individuals puts you first in line to be hyped by Google.
Meeting the specific needs of your clients gives you the edge to get higher click-through rates and conversion rates.
Now that you’re completely in love with Google Ads, let’s get practical!
Google Ads allow you to narrow down your target to specific people who will become assets to your brand. Your most ideal customers are those you enjoy working with, who your solution is right for, who buy from you repeatedly, and refer other right people who need your services.
Most businesses that struggle with sales of their products and services market themselves to the wrong people.
Targeting on Google Ads enables you to find your right and ideal customers based on their activities, specific needs, location, devices, etc.
It also increases your brand awareness in the market and eventually helps your business grow.
You don’t just go on and pay Google when your ads are not seen or clicked. Google Ads use the pay-per-click method that only lets you pay when people get into your site and see your offer. This way you only pay for results and then you can break even and take advantage per lead that goes into your funnel.
You deserve to make sales and profit.
You deserve the best and most ideal clients who would pay you more, stress you less, and become great assets to your company.
With winning ad campaigns and the information in this blog post, you can now use Google Ads in the best way to hit your monthly, quarterly, and yearly goals and become a top gun yourself!
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