• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > PPC >

How Can Advertisers Use Shopping Ads to Grow Sales?

You just launched an e-commerce business and are now contemplating generating more sales. The good news is that shopping ads can take your business to the next level.

How Can Advertisers Use Shopping Ads to Grow Sales

Shopping ads guarantee tons of traffic, improved customer reach, and increased sales. Now, how can advertisers use shopping ads to grow sales in their e-commerce stores?

To boost your e-commerce business’ online presence, create ads that can attract and engage potential clients. You’ll generate qualified leads and yield multiple conversions.

This guide explores how you can use shopping ads to grow sales in your new e-commerce business. You’ll learn how the ads work and how to maximize their potential.

How can advertisers use shopping ads to grow sales? Keep reading to learn more.

What are Shopping Ads, and Why Should You Use Them?

Shopping ads offer detailed information about a product, including the price, image, and merchant name. They are visually enticing to capture prospective buyers’ attention.

You’ve probably heard about Google Shopping Ads in the past. They are an excellent example of shopping ads. You’ll find them within search queries for products in Google.

Try this by searching for your favorite product on Google. You will find several listing ads on the search engine results. However, not every product appears at the top.

You’ll realize those product listing ads that appear top in the search engine showcase high-quality images. You will also clearly see the price tags of the items in question.

As an advertiser, you should ensure that your products feature top in the search engine listings. Most people searching for high-quality products will move to the top.

Why You Should Use Shopping Ads for Your E-Commerce Business

With shopping ads campaigns, you can promote your high-quality products by providing shoppers detailed information about the items you’re selling.

Potential customers should know what you offer before they even open the ads. By providing product details directly on the ads, you’ll increase your leads’ quality.

Note that shoppers will most likely complete purchases on your e-commerce site if they are well-informed before clicking the ads. So, why should you use shopping ads?

Here are the four advantages of investing in shopping ads for your ecommerce store.

1. Generates Highly-Targeted Traffic

You can quickly improve your leads’ overall quality if you provide product information along with the ads. It makes it possible for online shoppers to make informed decisions.

Potential buyers’ chances to complete purchases from your e-commerce site will increase. You’ll gain a higher possibility of conversion as direct sales or business leads.

You’ll also be able to perform retail-centric campaigns, which don’t rely on keywords. It will depend on the data you feed in Google’s Merchant Center.

2. Manages Your Product Data Better

If you’ve used Google Shopping Ads before, you’ve probably seen how product data are well-organized. The behaviors you see in the ads come from the Merchant Center Data.

Part of the information you see also comes from the product feed. The product data look organized because Google uses algorithms that back high quality, structured data.

Google has features that can optimize your shopping ads well. You can create ads and link them to the merchant center. You can even reuse them for multiple campaigns.

3. Expands Your Customer Base

With well-optimized shopping ads, you can boost your business’s online presence. As a result, you’ll record a higher potential of customer reach, expanding your network.

Your sales will grow if prospective shoppers can access multiple shopping ads from your business. That is if they are relevant and get displayed to users at the right time.

4. Increases Your Return on Ad Spend

Heavily targeted ads tend to perform better online. If your ads are well-optimized, and that increases your brand’s overall performance online, you can increase the bids.

High bids will have a direct positive impact on your return on ad spend. In the long run, you’ll record better conversion rates that will grow sales in your ecommerce store.

Tips

How to Create Highly-Profitable Shopping Ads

How can advertisers use shopping ads to grow sales? Most advertisers use Google Shopping Ads to boost sales. They are more engaging than traditional PPC campaigns.

For successful shopping campaigns, you’ll link your Google Shopping Account to your Google Ads Account. From there, you can advertise your products in two ways.

First, you can visit the page where you’ve linked your Google Ads to Google Merchant Center Accounts. There, you will find the “Create a Shopping Campaign” option.

Second, you can sign in to your Google Ads account and click “Campaigns” on the left side of the page menu. Click the plus (+) option, then click “New Campaign.”

Proceed to provide all the required information required, such as the campaign name and merchant. You have to provide accurate details about your products.

Here are the ideas that can help you create shopping ads and maximize their potential.

1. Use High-Quality Product Photos

As an advertiser, ensure that your product images are high-resolution. Showcase all the products from various angles. Consider using a model to present them.

2. Provide Accurate Product Information

Along with your brand name, add all the product details, such as their form, color, and material. Your chances to rank top in relevant searches will be low without such details.

3. Meet All the Google Requirements

Ensure that your e-commerce store complies with all the requirements. For instance, Google doesn’t allow ads for items that are hazardous to human health.

4. Optimize the Shopping Ads

Optimize your shopping ads to gain multiple clicks and high conversion. Check your product data feed and ensure that the landing pages match your product niches.

Here are the other tips to optimize the Google Shopping Ads.

  • Perform keyword research to ensure that your titles work best for SEO
  • Update the title tags and meta descriptions to rank the products high on Google
  • Ensure that the titles and images comply with the Google policies

FAQs

How are shopping ads triggered?

In your product feed, product type should be mentioned, as these ads are based on product types.

Do you need keywords for shopping ads?

No, shopping ads are not keyword based but they are based on titles and description of the product. But make sure your titles and descriptions should have keyword-rich content with the matching intent of buyer’s search.

What are smart shopping ads?

Smart shopping ads use automated bidding and placement. It requires minimum assets and inputs while creating campaigns.

Wrap Up

How can advertisers use shopping ads to grow sales? is a question that should never bother you again. This article has explored all it takes to grow sales using shopping ads.

As an advertiser, consider allocating more of your marketing budget towards shopping ads. You’ll get qualified leads and win multiple conversions in your e-commerce store.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
115856

Related articles

next previous
PPC9 min read

Brand Equity: The Essential Guide for Business Owners

What is brand equity? Well, you will discover all these and more in this guide. You will also discover how to measure your brand equity.

PPC7 min read

Marketing Analyst Skills: What You Need to Know to Succeed?

What do marketing analysts do? This guide reveals everything you need to know about marketing analysts and what they do.

PPC9 min read

How to Find Related Keywords? Step by Step

Optimize SEO with Related Keywords unlock hidden opportunities, boost relevance, and enhance visibility. Stay ahead in search rankings with strategic connections.

PPC7 min read

Where to Advertise Your Business? Your Go To Guide

Learn how and where to advertise your business. Publicize your business strategically by leveraging online platforms like social media and Google Ads for broad reach

PPC7 min read

How to Find Keywords for Business Using Keyword Research Tool?

Learn about the keywords for business for heightened visibility, targeted engagement, and improved search rankings. Elevate your online presence effortlessly.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers