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Home > Blog > Digital Marketing > SEO >

How Are Google Analytics Dashboards Helping Digital Marketing Professionals?

Google Analytics empowers digital marketing professionals with a fast, user-friendly web data analysis service. It helps digital marketing professionals in a variety of ways, including:

Google analytics series
  • Providing Comprehensive Web Insights: For digital marketing professionals who want to optimize web content or understand web visitors, Google Analytics is paramount. Google Analytics makes it simple for digital marketing professionals to assess a wide range of web insights and track web trends and patterns over an extended period of time.
  • Offering Web Insights to Digital Marketing Professionals at Companies of All Sizes: Digital marketing professionals rarely, if ever, possess large budgets. Fortunately, Google Analytics is available free of charge, making it an ideal web data analysis service to deploy at companies big and small.
  • Empowering Digital Marketing Professionals to Make Informed Business Decisions: Digital marketing professionals want extensive web insights, but investing the necessary time and resources to implement web data analysis technologies may prove to be difficult. Now, Google Analytics provides business users with the web insights they need, precisely when they need them.
  • Driving Faster Decision-Making: Google Analytics speeds up web data analysis, and as such, helps digital marketing professionals make more informed business decisions than ever before.

Let’s not forget about the benefits of Google Analytics dashboards, either. In fact, these dashboards empower digital marketing professionals to assess a large collection of web insights, including:

  • Visits by Source: Find out how visitors are discovering a website.
  • Top Articles: Explore which content is hitting the mark with web visitors.
  • Keywords: Discover which keywords that visitors are using to locate a website.
  • New vs. Returning Visitors: Track first-time and returning website visitors.

Furthermore, Google Analytics guarantees digital marketing professionals won’t have to wait long to set up dashboards. The service offers a quick, simple process that ensures business users can craft custom dashboards in just minutes. Here are the steps to create a Google Analytics dashboard:

  1. In Google Analytics, open Reports.
  2. Select Customization, followed by Dashboards.
  3. Click on +New Dashboard.
  4. In the Create Dashboard dialog, choose Blank Canvas or Starter Dashboard.
  5. Add a title for a Dashboard, then select Create Dashboard.

Digital marketing professionals can add a number of widgets to a Google Analytics dashboard as well. Some of the most popular Google Analytics dashboard widgets include:

  • Bar: Illustrates a bar chart of a selected metric.
  • Geomap: Offers a map of a selected region.
  • Pie: Highlights a pie chart of a selected metric.
  • Table: Displays up to two metrics for a selected metric.

Google Analytics is a difference-maker due in large part to its dashboards. With Google Analytics dashboards at their disposal, digital marketing professionals can take a close look at a variety of web insights. Then, these business users can leverage web insights to drive meaningful web improvements, leading to increased customer loyalty and revenues.

Furthermore, digital marketing professionals can transfer the web insights contained within Google Analytics dashboards to PDF reports. By doing so, digital marketing professionals can gain anywhere, anytime access to web insights.

Although PDF reports offer some value, it is important to realize that these reports lack the interactivity of dashboards. As such, digital marketing professionals who want to access Google Analytics dashboards without limitations may struggle due to the limitations of “static” PDF reports.

At PPCexpo, we’re committed to helping digital marketing professionals optimize the value of web data. We also recognize that Google Analytics dashboards are valuable, and we want to do everything possible to ensure digital marketing professionals can get the most out of these dashboards consistently.

To assist digital marketing professionals, we intend to offer a service that brings the interactivity of Google Analytics dashboards to PDF reports. Our new service, dashboard in a file, empowers digital marketing professionals to incorporate Google Analytics dashboards into interactive PDF (iPDF) reports.

The service offers a viable option to digital marketing professionals who want to gain unprecedented access to Google Analytics dashboards. Thanks to dashboard in a file, digital marketing professionals can transfer preexisting Google Analytics dashboards to interactive PDF (iPDF) reports that are accessible on any device, at any time.

Or, for digital marketing professionals who want to set up custom reports, these business users can quickly and effortlessly produce interactive PDF (iPDF) reports that include one-of-a-kind Google Analytics dashboards. Stay tuned for additional details about dashboard in a file.

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