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Managing many small ad accounts can be challenging to make a meaningful impact, especially when faced with a lot to do within a short timeframe.
At this point, Google is the largest competitor to agencies for small accounts. Proving your value is key to improved client retention.
It’s no brainer a retained client is ultimately worth 7x more than an acquired one!
The day-to-day management activities that add value within your clients’ PPC campaigns can generally be categorized as one of the following:
The most time-consuming of the above is optimizations. You have to stay on top of things in real-time to avoid surprises.
Remember, changes come unannounced.
This is where artificial intelligence and machine learning comes in. AI is reshaping marketing in an unprecedented way.
The data-driven technology is taking the load off many PPC managers and facilitating them to refocus their efforts and more time to address strategic business issues, such as competitive analysis and new client acquisition.
On practically every front, AI wins against human PPC marketing. AI is more effective, less expensive, and less time-consuming when it comes to managing your clients’ search ad campaigns.
This blog will walk you through unprecedented ways artificial intelligence (AI) is reshaping search engine marketing (SEM) and affordable tools to help you leverage its money-making benefits maximally.
Before we proceed with the journey, it is only fair to introduce the main actor in the story, .i.e., artificial intelligence.
The term “artificial intelligence” is used to describe systems that mimic “cognitive” functions associated with the human brain, such as learning and problem-solving.
AI is an area of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that responds and performs tasks based on the data.
Some of the activities associated with AI are highly technical and specialized, such as:
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Google using AI systems successfully.
For example, Amazon uses AI to show only relevant products to shoppers based on previous searches, purchases, and views.
This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.
Remember, people make purchases based on emotions and justify later with reason.
User experience is about warming these emotions to put more money into the pockets of your PPC clients.
There is no need to reiterate that AI as part of paid search marketing is now a reality, offering a range of benefits and options.
Let’s see how exactly you can benefit from artificial intelligence.
Following reasons you should keep in mind while adopting AI in managing PPC campaigns.
In today’s digital market, consumers have developed high expectations for a more personalized experience.
PPC managers need to up their game, improve interactions, and deliver on new needs and desires, or risk losing leads to the competition.
You really need to deliver the right message, to the right customer, at the right time.
You can accomplish this with customer segmentation.
AI technology can help you separate your target audience into distinct personas and understand precisely what motivates them. With this information in mind, you can focus on the specific needs of your audience and creating long-lasting relationships.
Some PPC managers view segmentation as a method of clustering similar customers together at a given point in time.
Imagine harnessing the power of AI to map the journey that each lead has taken to reach your segment. By analyzing customers based on their movement among segments over time, you can achieve precise segmentation and predict future behavior in a very accurate fashion.
This approach can take target audience segmentation to a whole new level.
Using micro-segmentation, your PPC clients can communicate ‘personally’ with every lead, optimizing the customer experience and increasing loyalty and lifetime value in today’s highly competitive direct-to-consumer space.”
Ideally, a growing PPC ad agency has multiple campaigns to manage on behalf of clients.
A typical pay-per-click (PPC) agency’s goal is to pay less for more qualified clicks.
Remember, artificial intelligence (AI) algorithms are increasingly getting smarter.
Over time, their learning and responsiveness can improve even further, which means that they can find even more creative ways of securing higher returns while being challenged with tighter constraints.
Google is an excellent example of what can be accomplished by AI. The search engine’s accuracy in matching search queries with user intent is mind-blowing.
One of the most sensational reasons why you should get AI-driven PPC management tools is that these tools use data to accurately guide you to trim ad budget wastage and maximize emerging opportunities.
It’s no longer a secret that data in today’s search engine marketing (SEM) landscape is gold.
You really need it to forecast opportunities and mitigate risks before they happen.
Stick a while longer to discover the amazing AI-driven solutions designed to alert you about opportunities and risks in a timely fashion.
By receiving a steady stream of risk and opportunity alerts, you can optimize continuously for exponential gains. Data-driven systems are spectacular, especially when it comes to building a casino-like house advantage over Google and competition.
These systems allow you to perform continuous improvement on your clients’ ad campaigns to replace negative turns along the way.
Essentially, you’ll be able to implement the 1% continuous improvement strategy (Kaizen), which will balloon your clients’ returns by 3,778%.
The wins and losses are backed by data, which means you aren’t making continuous improvements or avoiding risks that aren’t supported by insights.
No gut feelings or luck!
Mitigating risks backed by data is a much safer strategy than hitting the panic button every time you’re confronted with noise and outliers.
Understandably, young PPC agencies tend to face obstacles, such as poor cash flow, limiting their adoption of cutting-edge innovations, such as artificial intelligence (AI).
Stick seconds longer to learn about an intelligent, money-saving solution tailored specifically for you.
Yes! You.
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As mentioned earlier, the demand for personalized service has increased, and businesses that don’t meet market expectations will be coming up short.
Everyone knows a dissatisfied customer won’t return.
A great way to customize and deliver great customer service is by investing in AI-driven keyword planners.
These tools can help build stronger relationships and interactions by suggesting words your PPC clients’ target audiences use to search for your product categories.
With an AI-driven and intuitive keyword planner tool, you can align your keyword group with your target customers’ intent.
An intelligent keyword planner helps you to curate ad content tailored to solve specific problems for your clients’ target audiences.
In other words, it helps you create personalized content that satisfies user intent.
Besides, AI ensures the ad content you create is relevant for each stage of your clients’Â funnels.
Content marketing is no longer just about creating keyword-spammed content that ranks. It’s about creating content that users will find helpful. And that’s precisely what an AI-driven keyword tool will help you do.
In today’s PPC management, search engines now look at more than just SEO indicators.
Remember, the Google search engine is getting better at figuring out precisely what the searcher intends while searching.
How can you optimize your clients’ ad copies for user intent?
You guessed it right! You can use an artificial intelligence-driven Keyword Planner.
Why should you bother with third-party tools? After all, Google has a Free Keyword Planner.
It’s very understandable why you would opt for Google Keyword Planner. It’s free!
Besides, it’s an excellent tool that upcoming and inexperienced PPC managers use to discover new keywords related to their business. However, it has limitations that come with any free stuff.
Moreover accessing keyword planner, you need to get login to Google Ads to access this whereas third parties keyword planners are coming as your browser extensions and within few clicks you install it and on every search you perform in the search bar you keep on getting the results in the form of table and visualization. Even the suggested keywords are also listed there in no time. You can enable and disable the extension anytime you want.
Spending a better part of your limited time data mining for insights is bloodcurdling boring.
When you are freed from data mining, you can spend quality time continuously improving your client accounts, building relationships, truly understanding your clients’ goals, and designing killer PPC ads.
Artificial intelligence is better positioned to crunch numbers and provide actionable insights more efficiently and in a time-saving manner than humans.
Not unless you’re a quantum computer, going through tons of data for insights is extremely time-intensive. It’s time for you to sit back, relax, sip a cup of coffee and let AI do data crunching on your behalf.
It’s the 21st century, for crying out loud.
Time is increasingly becoming the common denominator between the losers and winners in the PPC industry.
PPC managers spend countless hours attempting to gain insight into their target audience, as they know consumer insights are the key to more strategic ad campaigns.
In the past, the availability of quality data was lacking and mainly fueled by demographics.
Now, we’re entering an era of robust AI data analytics that opens the doors for PPC managers to understand their clients’ audiences on a personal level fully.
Of course, like most things in life, AI isn’t 100 percent foolproof. However, AI predictive analytics aims to make accurate predictions by analyzing past and present customer behavior patterns.
Using the data gathered, you can incorporate insights into your efforts to create optimized and targeted campaigns for your PPC clients.
Data should be harnessed into accurate insights to ensure search engine marketing (SEM) managers always stay on top of ever-changing needs and desires.
Imagine if you could implement a 1% continuous improvement strategy on your clients’ ad campaigns daily.
What would be the results?
Well, it’s not a 365% cumulative return. The growth would be exponential.
Is this a bold claim?
These slight improvements add up quickly.
If you strive to improve 1% every day for a whole year, your accumulative advantage would equal a 3,778% increase.
Not bad, right?
Some of these improvements may seem small and insignificant on their own. Collectively, however, they create an accumulative advantage.
PPC management is an ongoing and tedious process that can feel daunting at times. There are so many changes occurring and pieces moving in different directions.
With AI technology, you don’t need to dig deeper to find the littlest of components that may produce a 1% incremental gain. Like we said earlier, AI systems are better positioned than humans to crunch large sets of data using the shortest time possible.
Essentially, for your clients to enjoy a 3,778% increase in returns annually, you really need to start using artificial intelligence-driven PPC management tools.
Artificial intelligence is not a fad like a considerable chunk of blockchain coins. It works, and it’s here to stay.
Before we jump right into the currently trending AI-driven PPC management tools for young and growing PPC ad agencies, let us talk about PPC audit.
Come on, admit it…
When was the last time you cleared your schedule, put on some motivational music, and audited your clients’ Google Ads account?
Even with the best intentions, if you’ve been working on your clients’ ad campaigns for some time, chances are something has slipped through the cracks.
A well-structured PPC audit will allow you to dive into your account and determine which areas of your account need attention.
You in?
Let’s get this audit underway with a quick blast.
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The Tested and Proven AI-Powered Tools to Help You Leverage the 5 Benefits mentioned above
Optimizing ad content to be parallel with the users’ intent is critical to PPC ad agencies, yet it’s somehow a ‘kick in the butt.’
Keyword research should be painless if you keep it simple. Always focus on the core keywords metrics important for your business.
It’s needless to emphasize that metrics overload can be overwhelming if not confusing.
Simplicity is crucial for keyword research success.
PPCexpo Keyword Planner is an AI-driven Google Chrome extension that can help you get keyword research done efficiently, quickly, and effectively.
The Google Search Console API powers this highly intuitive and easy-to-use keyword research tool. This allows you to see actual queries, position data, and click-through rates for all their URLs.
You can save time and effort by eliminating the back-and-forth steps involved in keyword research.
Your keyword research shouldn’t be the reason why your clients are missing their ROIs and other objectives.
Don’t wait!
Don’t let Keyword analysis overwhelm you or consume a massive portion of your limited working time. Ad copy optimization is all about making these experiences happen faster and more frequently.
PPCexpo Keyword Planner is designed to ease keyword optimization tasks for your SEM business at an affordable cost.
Click this link Now to register for the PPCexpo Keyword Planner Trial to enjoy 500-Free Credits Daily.
In doing so, it brings transparency and predictability to the entire organic search process.
These terms could be costing you money as they only attract clicks from users who will never convert.
PPC Signal is a SaaS tool that uses artificial intelligence (AI) to monitor your Google Ads data for changes substantial enough to warrant attention.
These changes can be categorized as shifts, trends, or outliers.
A shift occurs when a series of consecutive data points fall above or below the norm. Outliers are single data points that fall way above or below the standard deviation line. They are noteworthy and are usually one-off occurrences.
These notable changes are presented to PPC managers as alerts. Each alert is labeled either as:
PPC managers have complete freedom to choose the noteworthy changes that they want to investigate.
Some signals are simple and easy to address, while others involve many different data dimensions and are far more complex and intensive.
That said, no matter what types of alerts you choose to follow, PPC Signal solves many of the problems that get in the way of building a house advantage on Google Ads.
Running a PPC signal is incredibly easy. All you need is to follow the instructions below, and you are good to go.
I mean it 100%
Are you tired of making fewer wins and more losses on your clients’ Google ad campaigns?
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To extract your campaign data from a Google ad account is a mentally draining task.
Google manager account comes with an API (a piece of code that allows two applications to communicate to each other).
You need an in-house programmer well versed with JavaScript language to extract your data using an API. Secondly, you need an in-house digital market analyst to derive insights from your PPC data.
Why pay extra personnel to do tasks that artificial intelligence can easily accomplish at incredibly lower costs?
An in-house data scientist and a programmer may provide stability, but outsourcing to PPC Signal you’ll cut your overall costs and guarantee your peace of mind.
PPC Signal is a time machine because it CREATES time.
The time saved with its recommendations and automation allows you to focus more on important issues, such as building interpersonal relationships with clients.
Remember, time is one of the constant problems for PPC managers. Essentially, there is so much to do and not enough time in the day to do it all.
You don’t even have enough time to get to half of the PPC-related activities you hope to resolve.
PPC Signal aims to take the pressure off you by automating some of the most time-consuming activities related to managing your clients’ Google Ads accounts.
Without PPC Signal, you have to spend an exhausting amount of time analyzing your data to find the winning and losing opportunities hidden within that ever-changing stream of numbers.
Not to mention, manually analyzing your data leaves room for human error.
PPC Signal limits the room for human error by bringing accurate, data-informed insights right to your screen.
Automation is embraced with both open arms and hesitation.
PPC managers are thrilled with the idea of not having more time to commit to the tasks that matter. Besides, they dread to sink hours of their time into the parts of the PPC process that are extremely cumbersome and boring.
Conversely, there’s a phobia associated with automation because some managers hate with a passion the idea of leaving their clients’ ad campaigns on auto-pilot.
This is why most SEM experts are skeptical of Google’s AI-based features, like Smart Bidding, dynamic search ads, and others.
With PPC Signal, there’s no reason to be worried sick about the AI takeover.
You don’t relinquish any control over your strategies. Instead, this highly affordable and intelligent automation tool offers a way for you to utilize AI to make profitable decisions.
In this respect, PPC Signal empowers you to become data-informed but still human-driven.
When you receive a list of alerts from PPC Signal, you have unrestricted freedom to select the signals to pursue first. You can even filter this list by campaign, type, time, complexity, and other parameters.
If a suggested opportunity or risk doesn’t fit your campaign goals, you can simply ignore it. Just spend your time following the alerts aligned with your clients’ goals and objectives.
Artificial intelligence tools, such as PPC Signal, shouldn’t cause you anxiety or concern. Instead, they should empower you to optimize your clients’ Google Ads with less work and incredibly impressive better accuracy.
PPC Signal automates the time-consuming aspects of your clients’ ad campaigns.
This includes collecting and analyzing data, identifying potential opportunities, and testing those insights for accuracy, etc.
You get to enjoy more time to focus on actually enacting changes rather than continuously finding and testing possible ways to improve your strategies.
By having to spend almost zero time locating growth opportunities, you stand to benefit immensely.
Let’s check out those benefits.
It’s crystal clear that AI is shaping PPC marketing in a massive way.
PPC marketers who are already using data-driven tools enjoy various perks, such as saving time and unrestricted access to accurate, timely insights to improve their ad campaigns
There’re 5 significant ways the AI is instigating a revolution in PPC management, namely:
By adopting AI in Keyword research, PPC Keyword Planner is best tool used by many experts to take full advantage through time and money saving. Same goes with PPC Signal which is empowered by AI to boost the ROI of campaigns by finding unknown scenarios.
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