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A good advertising strategy is a must-have for handyman companies looking to increase their client base. But which handyman advertising ideas will yield the best results for your time and money?
The most effective ways to advertise handyman services are digital advertising tactics such as:
Read on to learn how to advertise a handyman business. Also, you will learn the benefits you can get from putting your handyman advertising in PPC.
One of the most important aspects of running a successful handyman business is generating leads. A lead is simply a potential customer who has shown interest in your services. A great way to get your name out there quickly is to buy leads.
Generating leads for handyman companies can be challenging. Pay-per-click (PPC) advertising can help you generate handyman leads quickly for your handyman business.
There are plenty of examples of how to advertise a handyman business. But the following ideas are proven to drive qualified leads and sales for handymen:
PPC advertising allows your handyman business to create ads that appear on search results on places like:
The advantage of PPC ads is that they appear at the right time, as opposed to print ads. PPC ads will show up when people search for handyman services instead of how to repair a leaky faucet.
You are in control of when your ads appear as you can target specific keywords, locations, and even timeframes. Best of all, you choose your bids and budget, and you are only charged for clicks.
Using Google Local Services ads is another way to generate handyman leads for your business. A Google Local Services ad works similarly to a pay-per-click ad, but it is pay-per-lead. With pay-per-lead ads, you only pay when you receive a lead, such as:
Investing in Google Local Services ads will enable you to appear at the top of relevant Google search results. Your Google Local Services ads will likely appear when someone searches for handyman services in your area. This type of advertisement has the advantage of allowing your business to share lots of information, including:
Your next client can be persuaded to contact your company by providing all these details.
Geofencing advertising is a fantastic handyman advertising idea. That’s because geofencing advertising allows your business to target areas more specifically than traditional PPC campaigns. Advertise to users in your local area, like suburbs, hardware stores, or competitor locations.
You can even remarket to potential clients that visited your business. Like PPC advertising, geofencing advertising operates on a pay-per-click basis. With this setup, your business gains complete control over your budget and bids, which can help you maximize the performance and return of your ad campaign.
Choosing the keywords to use in your PPC campaign is the first step in advertising handyman services. Using keywords will help you reach relevant searchers with your ad. Keywords can be effective for generating handyman leads if you select the right ones.
You will enter the bidding system once you have selected your keywords. The placement of your ad is determined by your bid. After that, you’ll set your maximum bid, which is the amount you’re willing to pay for each click. Your ad’s placement is determined by the maximum bid and the quality score. You will then launch your campaign and start reaching valuable leads who are interested in hiring a handyman.
Without lead generation, there will be no “leads” for the sales team to contact. What is the importance of handyman leads? It’s difficult to maximize growth and revenue without them. To generate leads for a handyman business you need to reach your potential customers. For that you need to build:
Investing in a digital marketing method requires knowing the benefits you will receive. PPC advertising for handyman services offers four benefits.
A PPC campaign does not have a set cost, which makes it an extremely budget-friendly method for businesses. You decide how much will work best for your handyman leads. You decide how much you want to spend, whether it’s $300 or $3,000. Many businesses prefer this method because you can set a budget that works for you.
Your budget does not have to be expanded to accommodate alternative handyman advertising strategies. However, the amount you spend will have a significant impact on the success of your campaign. Spending $300 won’t produce the same results as spending $3,000. Ensure that your budget is balanced with an amount that will help you achieve handyman leads.
You can obtain valuable leads for your handyman business by utilizing PPC advertising. It will help you attract handyman leads who are looking for handyman services. Over 65 percent of high-intent searches result in a PPC click.
Leads like these are ready to convert but need the right business to turn them into customers. You can convert these leads by creating PPC ads for your business.
You want to know how your handyman advertising is performing when you spend money on it. Your PPC campaign’s results are visible immediately after launch. You can easily track the success of your campaign this way. You can see your campaign results by logging into your Google Ads account and checking your dashboard.
A dashboard can be populated with the most important metrics that you wish to monitor. Many metrics are available for monitoring, including impressions, clickthrough rates (CTRs), and conversion rates. Your campaign’s metrics can help you identify its strengths and weaknesses.
This will help you improve your campaign. In addition, you will be able to incorporate successful elements of your campaign into future campaigns.
For example, you may have a high CTR but a low conversion rate. These metrics indicate that you should focus on your landing page ad copy. The clicks on your PPC ad clearly indicate that people are interested in your handyman business, but after they click on it, you lose their interest.
A few changes to your landing page may be all you need to turn things around. You can change something as simple as the font size or color of the call to action button.
Test your audience’s reaction to these changes by conducting an A/B test. You can make immediate changes when you see immediate results. You’ll be able to get the best results with your handyman advertising budget by doing this.
A Google campaign gives you complete control. Your campaign will allow you to decide many things. A good ad starts with deciding what information to include. This allows you to tailor your ad to include information that is relevant to your audience.
Your listing can also include ad extensions. A few extensions include location, sitelink, and calling. Additional information provides your audience with a reason to click on your ad. Additionally,
Google lets you choose when you want your campaign to run. You choose to run your campaign when your audience is most likely to see your ad. By running an ad during the right time of day, you can reach the right audience. Your campaign will also run for the length of time you decide.
You can choose the time frame that works best for your ad, whether a week, a month, or a few days. You can completely control your PPC ad campaign for your handyman business this way.
If you are a digital marketer using PPC to get leads for your handyman business it is not an easy job. In particular, this is true when managing campaigns within one account. Here is where PPC Signal comes into play and shows you what is wrong before it is too late.
Let’s say you are running a campaign for your handyman business. You notice that your campaign isn’t working well and want to optimize your cost per conversion. As you know, the cost per conversion is one of the most important factors in PPC campaigns. Select the cost per conversion from the metrics in PPC Signal’s dashboard.
You will then receive automated signals based on real-time campaign data in the middle of your screen. Understanding these signals will give you insight into your campaign’s cost per conversion and learn about:
You can further explore the signal to get more details. Click on the Explore.
A graphical representation of your campaign is available when you click the explore button. This will allow you to see how long your conversion cost has been changing or increasing.
The data can also be viewed in a tabular format. So you can see other campaign metrics that affect the cost per conversion.
The automated generated signal reports will help you determine quickly what you can do to reduce your cost per conversion. This will enable you to get the best results from your PPC ads. PPC Signal makes managing your campaigns simple, so you don’t have to hire a lot of staff. With this PPC Signal, you can increase your return on investment by utilizing AI and machine learning.
Handyman lead generation through PPC is highly effective. In most businesses, lead generation (often referred to as “lead gen”) is an absolute necessity.
Google Ads has an average conversion rate of 3.75%, whereas PPC has an average conversion rate of 2.35%.
It’s no secret that PPC is a great way to generate leads. If you’re looking for quality handyman leads, Google Ads can help you reach them. With the right strategy and tools, you can have your own successful campaign in no time.
The first step is to create a business plan in order to:
A goal and strategy can help you focus on what’s important. When you have a goal and strategy in place, you can focus on the things that matter most to your business.
This will help you stay focused, allowing you to work more productively when opportunities arise. Also, your goals should be SMART (specific, measurable, attainable, relevant and time-bound).
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