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The internet is becoming more and more popular as a source for finding a new car. In fact, 89% of new car buyers research their new vehicle online. Consumers aren’t just looking up information online, they’re also buying.
The number of new car buyers buying their vehicle online has increased from 1% three years ago to 16% today. Today’s shoppers expect a smooth and helpful shopping experience. With the right information and inventory, auto advertisers can reach car shoppers. The purpose of this article is to explain how you can run successful Google vehicle listing ads.
Now let’s get started.
Vehicle ads are performance-based, Omni-Channel ads. They allow brand advertisers to promote their entire inventory of new and used vehicles to online shoppers. Vehicle advertisers interested in promoting their inventory for sale should use this format.
To display vehicle ads, advertisers need to upload their vehicle feeds to Merchant Center and run smart shopping campaigns through Google Ads.
With vehicle ads, auto advertisers can promote their entire vehicle inventory to potential buyers on Google.com. The format includes an image of the vehicle, its make and model, its price, the number of miles, and the advertiser’s name. The details in the advertiser’s vehicle inventory data feed are used by Google to match users with vehicle ads.
The user is taken to the vehicle description page on the advertiser’s website when he or she clicks on a vehicle ad. Upon visiting the website, they can learn more about the company and fill out a lead form.
It is up to advertisers to select which actions to measure, such as leads or store visits, and assign a value to them. A vehicle advertisement cannot promote vehicle parts, accessories, tires, or services.
Advertisements for vehicles help you reach auto shoppers online at the right time, with the right listings and information. There are several key benefits, including:
Vehicle advertisers can get more qualified leads by showing their vehicles to people who are actively searching for cars, trucks, vans, or SUVs. Those searches often result in a visit to the website and even a phone call from interested customers. This results in more sales opportunities than other forms of online advertising.
Advertising on Google can help you reach your Omni channel goals. You can show your vehicle inventory to people who are searching for cars online, as well as those who are browsing through local dealership websites or visiting other brick-and-mortar locations.
Automated targeting of your audience is an important part of digital advertising. You can set up Google Ads to reach people who have visited your website, are looking at similar vehicles nearby, or are interested in cars that meet specific criteria such as price range, year, and make.
This allows you to target potential customers based on their interests and location rather than simply relying on keywords. Google Ads offers a few different automated targeting options:
Google Ads helps you reach more people with your business message than traditional methods can. You can create ads that appear on websites, in search results–and across YouTube (video), Gmail, and other apps.
The more places your ads are visible, the better chance you have of reaching potential customers.
Vehicle ads can be used for both new and used vehicles from dealers or retailers. Auto brokers, private sellers, and individuals are not allowed to advertise vehicles. A vehicle ad can only promote non-commercial passenger vehicles like cars or trucks.
The types of vehicles that are not permitted include:
Currently, vehicle ads are only available in the US and in a limited beta program in a few other countries.
There are several steps to creating an ad-ready account, including:
Following account activation, the next step is setting up ads, which includes the following steps.
Sign in to your Google Ads account
For Enterprise, vehicle listing ads start at $80.00 per location per month. The price depends on the location of the dealer. Optimizing vehicle ads for offline conversions (store visits) and online conversions (leads) can help advertisers drive sales.
The customer will be directed to the vehicle description page (VDP) on your website once they click on a vehicle ad. They can then fill out a lead form, contact the dealer, etc., before visiting the dealership.
Your main goal as a car dealership is to generate a lot of leads. In order to attract more customers, you run Google Ads campaigns, and you can check if they are attracting customers. Using a tool like PPC Signal, you can optimize and manage these metrics. PPC Signal can let you know before time if something is wrong with your campaign that is affecting the performance of your ads.
It is difficult to focus on each data point when you are running multiple campaigns. It takes more time and resources to do this. In this situation, a tool like PPC Signal comes in handy. This tool generates automated signals that can be extremely beneficial in optimizing your vehicle listing campaigns and converting more leads.
Let’s say you are running a campaign for your car dealership business, and you know the most crucial metric is clicks. This tells you whether your customers are attracted to your business or not. Not getting clicks indicates that your customers are not interested in your advertisement.
Using the PPC Signal dashboard, choose metrics, then choose the particular metrics you want to monitor. The automated signal will appear on your screen. This will show you why you are not getting clicks and what other metrics contribute to that. You can also explore the signal in more depth to gain more information about the signal.
The first signal indicates an anomaly in your data. You’re getting more clicks but no conversions. In order to attract customers, you need to improve your landing pages or CTAs. This data can be explored further by clicking on the explore button.
In order to understand this data clearly, you can also view it in tabular form.
This signal will help you take action quickly before you waste your time and money. Your ad has 180 clicks, but only 3 conversions, so something’s wrong. The landing page needs to be improved with additional relevant keywords. With PPC Signal, you can optimize your campaign in less time and reach more customers.
PPC Signal is a wonderful AI based tool which can help you to analyze your PPC campaign in no time and help you to make better strategies for your campaign optimization.
PPCexpo Keyword planner is a best and easy to use tool to find keywords for your PPC campaigns.
Several advertisers have been beta testing Google Vehicle Listing Ads before they are rolled out to the general public. Advertisers claim that conversions have increased by 25%. Approximately 95% of automotive purchasers use online search to aid in their decision-making process. Now is the perfect time for Google to launch this program which shows nearby cars when people search for a car online.
Advertisers can place their best inventory in front of their target market, putting them ahead of their competitors. They should be able to see an increase in sales and conversions with this new program. As Google’s algorithm improves, it will become even easier for advertisers to target their ideal customers. PPC Signal can help you manage your vehicle ads.
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