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Home > Blog > Digital Marketing > Others >

Google Tackles Fake News in Search Update. Here’s how it Works

Google is working on a feature that will enable users to evaluate information and check the sources for search results.

Google Tackles Fake News

The giant search engine brand made the announcement during a developer’s conference keynote dubbed Google I/O 2021.

“About this Result”

When you search for something on Google, a new feature called About this Result will appear under a given website on your search engine results page (SERP).

Google’s new feature will show you the following:

  • How the site describes itself
  • What other sites say about it
  • Its Wikipedia page

This feature will empower you to make a more informed decision about which sites to trust.

About this Result will begin rolling out over time.

Last year Google decided to skip the ‘Google I/O 2020’ due to the outbreak of the current global pandemic. The keynote conference, which runs until May-20, is expected to furnish users with more information about Android 12, Wear OS and watches, and possibly Pixel phones.

In other news, Google is also experimenting with a new AI development in Search called MUM, which can transfer knowledge across languages and modalities such as text, images, and videos.

Google says it will combine a deep understanding of your query intent and the world’s information to solve even the most complex searches.

“1000 Times More Powerful than BERT”

Google says it will be 1,000 times more powerful than BERT.

The tech giant has also unveiled several new updates for its Lens tool designed to make online shop seamless.

Google Lens is an image recognition feature that works with your phone’s camera to identify objects. It connects to Google Assistant and Google’s search database, and often projects augmented reality imagery.

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