Best Google Forms Survey Template to Get Customer Feedback

Customer feedback is like a box of chocolates – you never know what you’ll get. But unlike chocolates, feedback is essential to improving your business. And what better way to collect it than with a Google Forms survey template?

Let’s say you run a small business that sells handmade soap. You’ve been in operation for a year and have a following of repeat clients. You wish to add more products to your line.

They say, “The customer is always right.” You can’t possibly read their minds, you say. You need a reliable method to find out what your customers think of your current offerings. Also, their hopes for the near and far future.

I have a solution for you.

Create a survey using Google Forms. A survey template will help you effortlessly collect valuable data for business growth.

In this blog, you’ll learn the following:

• What Is a Google Forms Survey?
• Why Use Google Forms for Survey Data Collection?
• How to Create a Survey Using Google Forms?
• How to Analyze Google Forms Survey Results in Excel?
• How to Install ChartExpo in Excel?

But don’t just take my word for it. Let’s discuss Google Forms survey templates to see how they can work wonders for your business.

What Is a Google Forms Survey?

Google Forms is a free, web-based application for creating surveys, polls, and questionnaires. Simply put, a Google Forms survey is a web-based questionnaire made with Google Forms. You can tailor the survey to contain various question types, including multiple-choice, checkboxes, short-answer, and more.

Google Forms surveys can be shared via email, social media, or embedded on a website. The data collected is automatically saved in a Google Sheets spreadsheet.

Why Use Google Forms for Survey Data Collection?

Google Forms has become one of the most well-liked and often-used platforms for gathering survey data. You can access the platform on any device with an internet connection. Because of this, it is convenient for both survey creators and respondents. Here are several justifications for using Google Forms to gather survey data.

• Easy to Use: Google Forms is user-friendly and requires no technical expertise.
• Customizable: You can customize the questions, themes, and branding.
• Versatile: You can use Google Forms for various purposes, such as event registration, feedback collection, and quizzes.
• Data Collection: Google Forms collects real-time data and automatically records the responses in a spreadsheet.
• Collaboration: Google Forms allows multiple users to collaborate on a form.
• Accessibility: You can access the platform from any device with an internet connection.
• Integration: Google Forms integrates with other Google Workspace applications, such as Google Sheets and Google Docs.
• Cost-effective: It is a free tool.
• Mobile-friendly: Google Forms is optimized for mobile devices.
• Anonymous Responses: Google Forms allows you to collect anonymous responses.

How to Create a Survey Using Google Forms?

Let’s say you run an online store. You want to get feedback from your customers after purchase about their experience. You have done your research and have seen some Google Forms survey examples. You have also looked at some Google Forms survey questions to get an idea of how to frame your questions.

Now you want to create a Google Forms survey for your store with the following questions.

• Do you trust the quality of products sold by online stores?
• Do you think that online stores provide accurate product descriptions?
• Do you feel that online stores offer a fair return and exchange policy?

Your Google Forms survey questionnaire has the Likert scale below.

1. Strongly Disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly Agree

Follow through as I show you how to create a survey in Google Forms.

1. • Begin by opening Google Sheets. Select “Tools” from the menu. Then, choose “Create a new form.”

1. • Write your questions in the “Untitled Question” field. To add options, write “Option 1” and click “Add option” for more.

1. • Once you’ve added all survey questions, click the “Send” button to share the form with your intended audience.

1. • Click the three vertical dots beside “Link to Sheets”.

1. • This will show a dropdown menu with the option to download responses as a .csv file.

How to Analyze Google Forms Survey Results in Excel?

Google Forms is an excellent tool for running surveys and gathering information from your audience. However, things might get complicated when examining the results.

That’s where ChartExpo for Excel comes in.

You can import the survey data into Excel from Google Forms. After that, use ChartExpo to analyze the data and learn crucial information about your audience.

You can create insightful charts and graphs using ChartExpo to make data analysis a breeze.

Benefits of Using ChartExpo

• ChartExpo allows you to create insightful charts and graphs without requiring coding skills. Its intuitive interface makes the process effortless.
• Using ChartExpo’s customization features, you can change design aspects like fonts and colors. As a result, you may create visualizations that reflect the style and tastes of your brand.
• ChartExpo is an affordable data visualization tool. It offers a free 7-day trial period to test its features before committing to its $10 monthly plan.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click on the “Insert” menu.
3. You’ll see the “My Apps”.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Let’s say your survey yielded the results table below.

Follow these steps to create a visualization with ChartExpo and glean those valuable insights.

1. • To get started with ChartExpo, install ChartExpo in Excel.
   • Navigate to the INSERT menu and select My Apps. 

1. • Select ChartExpo and click the “Insert” button.

1. • Once it loads, choose the “Likert Scale Chart” from the charts list.

1. • Select the data from the sheet and click the “Create Chart From Selection” button.

• When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:

Strongly Disagree=1

Disagree=2

Neither agree nor disagree=3

Agree=4

Strongly Agree=5

Once all is set, click the “Create Chart” button.

1. • ChartExpo will generate the visualization below for you.

1. • Click the “Edit Chart” button to modify your chart.
   • Click the pencil icon next to Chart Header to add a title.
   • This will open the properties dialog. Add a heading in Line 1 under the Text section and enable the Show option. Then click the “Apply” button.

1. • Let’s say you want to add text responses instead of numbers against every emoji.
   • Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.

1. • Click the “Save Changes” button to persist the changes.

1. • Your final chart will appear as below.

Insights

• 60% of customers agree with the store’s fair return and exchange policy, while 40% disagree.
• 50% agree that the descriptions of online products are accurate, while 40% disagree and 10% maintain neutrality.
• 55% agree with the quality of the store’s products, 25% disagree, and 20% chose not to answer.
• Overall;
• 55% of customers had a positive response to the survey questions.
• 35% had a negative response.
• 10% remained neutral.

FAQs

Is there a survey template in Google Forms?

Yes, Google Forms provides some of the best survey templates. You can use these templates to coordinate events and create online surveys. Furthermore, Google Forms allows you to personalize your forms based on your preferences.

Which Google Forms template is best for survey?

Some of the popular Google Forms survey templates include the following;

• Likert Scale Survey Template.
• Employee Satisfaction Survey Template.
• Ranking Survey Template.

The best template for a survey would depend on the specific needs and objectives of the survey.

Why use Google Forms for survey data collection?

Google Forms provides a free, user-friendly platform to create and analyze online surveys quickly and efficiently. It allows you to design a survey tailored to your needs and objectives. Additionally, you can use the platform regardless of technical expertise.

Can I collect data in real time using Google Forms?

You can use Google Forms for live data collection. All submitted responses are automatically recorded in a Google Sheets spreadsheet. The spreadsheet is live, and you can use it for instantaneous analysis.

Wrap Up

How can a business improve if the owner doesn’t know what its customers think?

In today’s fast-paced, digital world, it is important to collect customer feedback to help your company grow.

A Google Forms survey template is the best way to collect customer feedback. These surveys provide an engaging and interactive user experience. This helps you understand what your customers are looking for.

You can utilize a Google Forms survey to get anonymous feedback from your audience. You don’t run the danger of hurting their feelings as a result.

Furthermore, you can personalize the survey to obtain the appropriate data. You can modify the questions to match your requirements. You will see the scores connected with each option and the total score for each completed question.

You now know how to create a survey using Google Forms. You can acquire data from your audience using the platform. Then, using ChartExpo for Excel, visualize and analyze the data.

ChartExpo is the go-to tool for efficient data visualization and analysis.