Google Shopping Vs Google Ads: Shopping Ads Improve UX and Qualified Leads Flow Over Text Ads

According to a Google Survey, most of the online consumers are influenced by the images to buy.

Lot of people who participated in the survey reported using Google to research before buying.

Many of brick-and-mortar shoppers said they conduct an online search before going shopping.

As an e-Commerce store owner, what do these results tell you?

There is a growing goldmine on the web with no doubt. The Internet is everything these days.

Search engines are the place to go to acquire pre-purchase information. Shopping Ads play a significant role in influencing buying decisions of consumers.

Google is the most popular search engine globally among users and marketers

This is due to its relative accuracy and wider collection of marketing tools.

Google’s Product Listing Ads for marketing automatically sky-rockets your brand visibility to billions of users.

Google Shopping Ads has grown to be a popular tool in the e-commerce industry since 2012.

Shopping Ads guarantees profitability of your e-Commerce shop through targeted traffic and increased user experience (UX).

Today you’re going to learn the benefits of Shopping Ads in driving profits to your e-commerce stores and insider-tips on how to optimize your campaign for guaranteed success.

Before we jump right in, we need to know about the Standard Text Ads option and why it matters to you.

Google Shopping Vs. Google Ads (Standard Text Ads)

What are Standard Text Ads?

This classic option is designed to capture the attention of the user using sales texts.

It’s composed of the following:

• 1-2 text descriptions
• 2-3 headlines
• The domain of the advertiser.
• Lacks product images

Important to remember depending on the ad setup, you may use the most appealing benefits of your products   Or call out offers and special prices.

The Standard Text Ads can be personalized based on the objectives of your e-commerce store.

This flexibility implies these ads can be targeted to an expanded demographic segment. Text Ads have been there for a longer time.

In fact, the ad strategy’s popularity spans over two decades.

Don’t misconstrue its age for inefficiency. Standard Text Ads still accounts for more than 40% of the clicks from product ads to e-commerce stores.

What are the pitfalls of Standard Text Advertisements?

• Cost per Click for Standard Text ads can be higher than Google Shopping Advertisements.
• They are less engaging because they lack images to facilitate buying decisions.

What are Google Shopping Advertisements?

Shopping Ads are also known as Product Listing Advertisements. They are activated by a feed centered on the products of an e-Shop brand. The products found within a feed are stratified into bundles that marketers use for bidding.

Basically, Google Shopping is an automated marketing platform for products using the Merchant Center.

According to Google, Google Shopping Ads have 90% higher probability to acquire more conversions and clicks

Online marketers MUST drive traffic to a particular Product Detail Page. This facilitates the campaign to be aligned with Google’s guidelines.

Google Shopping Ads’ traffic can be sent either to a sub or main category of the advertiser’s LP.

How do Shopping Ads work?

1. Send information about your product listings using a data feed
2. Display your listings using Google Ads.
3. Advertise your listings on Google Search to your niche market.

Important to remember another thing and want to try the approach?

It’s crucial to keep in mind the use of relevant keywords. This is because you rely on the popular searches for conversion.

The Shopping Ad campaign is NOT recommended as the right marketing weapon for non-branded merchandise with ZERO search volume.

Why Use Google Shopping Ads Approach?

Have you ever searched for products online using the Google Search engine? You must have noticed the product listing popup along with the search engine results.

These high-quality images together with other details, such as domain, stock levels, and offers are the tools popular with major popular e-stores.

Shopping Ads form the spine of the online marketing strategy used by major e-commerce brands.

The following are proven BENEFITS of Google Shopping Advertisements:

• Systematic reporting for profitable results
• Ability to customize the campaign to be in tandem with your e-store’s goals
• It updates product inventory automatically if setting is enabled.
• It’s less time-intensive in managing your ad campaign
• It provides a seamless user-experience to mobile users
• It’s effective for image-based advertisement campaigns
• It increases Return on Investment (ROI) due to higher click-through rate (CTR)
• Allows you to leverage the power of the Google brand to increase the visibility of your product listings

How do Shopping ads help improve qualified leads?

By the time prospects click on your ad, they have conducted intensive online research. This implies they know how the product looks like and they’re aware of the price.

For this reason, users who click on your image ads have significant intent to make a purchase.

As a digital marketer, providing price information increases your credibility and speeds purchasing intents.

How do Shopping ads help create a seamless retail experience?

Google streamlines UX for consumers in Shopping Ads more than regular Text Ads.

When users click on your product listings, they are taken straight to your LP. The process is made simple as taking a cup of coffee in the morning. Being taken straight to the landing page implies lesser clicks on the path to conversion.

This also means there’ll be a minute chance your prospects will be annoyed with your listings and bounce.

Wrap Up

To cut the long story short, Google shopping ads are popular because they are all about fishing customers with a clear objective-“Buy something”.

Google Shopping Ads can take your e-store back to a profitable path by bringing more targeted traffic and improving user experience.

Seasoned advertisers and major e-commerce stores use Shopping Ads because they have a higher engagement rate than Standard Text Copies.

Try out this ‘2021-Antidote’ today for a chance to lock in massive profits.